CO*STAR

Value Proposition

When ingenuity and passionare paired with the discipline of innovation,

magic happens

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C is for Customer• Who are your intended customers? • What are their relevant interests? • What are their relevant motivations? • What are their relevant needs?

O is for Opportunity• What is the market opportunity?• Assess the size and potential of the

opportunity and clearly describe the market dynamics surrounding it.

• What trends support your thinking?

S is for Solution• What is your proposed solution? • What is the specific idea you have for satisfying

the identified need and seizing the opportunity? • Are you offering a service, product, improved

process, business model, a different way of doing things or a combination of these?

• Are you adding to existing value, creating new value, reducing or eliminating costs?

T is for Team• Who needs to be on the team to ensure the solution’s

success? • Today’s innovations typically require a collection of

intelligence, experience and expertise.• Consider the eco-system in which you operate and

look for partners, suppliers, influencers, customers, etc, beyond the walls of your organisation.

• What do each of the team members bring to the table? What are their roles? What resource do you require of them?

A is for Advantage• What is your “unfair” competitive advantage?• There is always some form of alternative.

What advantage does your solution have over these alternatives?

R is for Results• What results will be achieved from your

solution? • Specifically, what are the quantifiable benefits

to your customer and to your organisation? • How do all the key stakeholders benefit in

tangible or intangible ways?

CO*STARC – Who is the Customer and what is their unmet need?

O – What is the full potential of the Opportunity?

S – What is your proposed Solution for capturing the opportunity?

T – Who needs to be on the Team to ensure the solution’s success?

A – What is your competitive Advantage over the alternatives?

R – What Results will be achieved from your solution?

Start thinking!Activity:

• Now put CO*STAR to practice! Use your business idea and apply CO*STAR

• Next practice your 5 minute business pitch!

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Make a Pitch• Click here to learn how to create your short

business pitch:

http://www.slideshare.net/CIDADawn/the-pitch-34674964