Cloud Summit 2012

Computing …

1

Beyond just the

infrastructure,

Cloud Computing

is disrupting the way

we do business

2

February 3, 2012 3

Cloud is about

simplicity!

By operating at scale, improving utilization, simplifying operations,

standardizing, increasing reliability, reducing energy and cooling

• hardware costs can be reduced 33-70 percent

• maintenance costs can be reduced up to 50 percent

• support costs can be reduced by as much as 33 percent

• floor space/facility costs can be reduced 33-50 percent

http://www-935.ibm.com/services/us/its/html/green-datacenter-svcs-landing.html

Cloud is about scale

February 3, 2012 4

5 Exabytes of information was

created between the dawn of

civilization through 2003, but that

much information is now created

every 2 days, and the pace is

increasing

Eric Schmidt

at the Techonomy Conference,

August 4, 2010 (1 exabyte = 1018 bytes )

Data Volumes are Growing

5 July 2012 5

Enterprise Value is Shifting to Data

6

Mainframe

Operating

Systems

ERP

Apps

Data

2015 2005

Database

1995 1985 1975 5 July 2012

Cloud is driving costs down …

● Cost of infrastructure

● Cost of management of infrastructure

● Better abstractions have reduced the cost of product

development significantly.

7

We live in a world of apps.

Apps, apps everywhere!

February 3, 2012 8

There will be a hierarchy of apps with

different price points; all available on a

pay-per-use business model.

Business Process

Specific Apps

Task/Device

Specific Apps

Traditional

Applications will

be commoditized

on the cloud.

Aggregate Data

Enterprise Data

Public Data

February 3, 2012

9

Data on the

cloud is

enabling new

data-centric

business

models.

February 3, 2012 10

India:

the source

and

the market

for innovation 11 February 3, 2012

Cloud computing

is an excellent

opportunity for

Indian Industries

to collaborate

and disrupt

12

Healthcare Tourism Education

Retail Logistics Research

Ability to

integrate and

connect diverse

data sets will

foster new

generation of

research.

13

What does India Think?

Persistent enables Aamir Khan Productions and Star Plus use

Big Data to know how people react to some of the most

excruciating social issues.

http://www.satyamevjayate.in/

5 July 2012 14

Satyamev Jayate - Aamir Khan’s pioneering, interactive socio-cultural TV show - has caught the

interest of the entire nation. It has already generated ~7.5M responses in 4 weeks over SMS,

Facebook, Twitter, Phone Calls and Discussion Forums by its viewers across the world over. This

data is being analyzed and delivered in real-time to allow the producers to understand the

pulse of the viewers, to gauge the appreciation for the show and most importantly to spread

the message. Harnessing the truth from all this data is a key component of the show’s success.

5 July 2012 15

Standardization is important

data access and data interchange.

privacy and security.

16

Cloud computing is the platform for

next generation of business

innovation.

February 3, 2012 17