CIM Personal Branding 2011 #CIMbrandyou

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Gatwick Workshop 14th April 2011


<p>HEEG Workshop</p> <p>Building your personal brand onlineLisa Harris, University of SouthamptonApril 2011BioLisa Harris is a Senior Lecturer in Marketing at the University of Southampton, Director of the MSc programme in Digital Marketing. She is an accredited tutor for the University of Liverpool online MBA programme, and has projects with Alan Rae investigating how early adopters of new technology are using Web 2 tools to punch above their weight @lisaharris #CIMbrandyouWhere are you now?A: no use of social media C: educational/business use of social mediaB: personal use of social media D: Personal and educational/business use of social media @lisaharris #CIMbrandyouYour digital presenceAccessing, storing and managing informationDeliciousCollaboration and project managementGoogle Docs, Wetpaint, Basecamp, Dropbox, SkypeNetworking and career developmentLinkedIn, TwitterContent creation and curationWordpress, Slideshare@lisaharris #CIMbrandyouRationaleMaintaining a personal brand through online and offline networking is becoming a critical aspect of career or business developmentIt is essential that the nature of the information displayed online is going to encourage rather than discourage potential customers, collaborators etc.This workshop is part of an ongoing research project investigating the use of new technologies to build personal brands@lisaharris #CIMbrandyou21st Century Careers (JISC, 2009)Competition for employment in a global knowledge economyincreased levels of self-employment and portfolio workinggrowth of multi-disciplinary teams focused on specific tasks whose members might be physically located anywhere in the world life within a networked society blurring of boundaries between real and virtual, public and privateincreasingly ubiquitous use of digital technologies. The video CV (4mins)</p> <p>@lisaharris #CIMbrandyouLife-wide and life-long learning</p> <p>@lisaharris #CIMbrandyouDare you Google yourself...?</p> <p>@lisaharris #CIMbrandyouHow social media has helped my workDeveloping new contacts Sourcing newly published articles, calls for papers and relevant events to attendTracking and commenting on the blogposts of key contributors to the fieldKeeping in touch, real time, with project participants and other key</p> <p>@lisaharris #CIMbrandyouThe blog@lisaharris #CIMbrandyou</p> <p>Twitter@lisaharris #CIMbrandyou</p> <p>Slideshare@lisaharris #CIMbrandyou</p> <p>LinkedIn@lisaharris #CIMbrandyou</p> <p>Delicious@lisaharris #CIMbrandyou</p> <p>ExerciseWhat do you consider to be the main a) benefits b) challenges in building your personal brand?@lisaharris</p> <p>The site also has a useful online marketing podcast series available for free downloadOnline Reputation ManagementSyracuse University (NYC) has purchased a subscription to Brand-Yourself.coms online reputation management platform for all 4,100 of its graduating students. It will help them monitor and shape their online presence during the job search process.According to a recent study by Cross-Tab Marketing services: 75% of HR departments worldwide are required to screen job candidates online 70% of recruiters claim they have rejected potential employees based on information surfaced online50% say that a strong online reputation influences their hiring decisions to a great extent </p> <p>@lisaharris #CIMbrandyouYour online portfolioA blog. Plenty of good advice here: guides can be linked from: useful beginner guides (by @russell1955) (by @richardsedley)</p> <p>LinkedIn for presentations (and now video aswell...)Be creative! See Ed Hamiltons CV on Google Maps (45,401 views to date) and Jay Foremans video history of Londons tube stations</p> <p>@lisaharris #CIMbrandyou</p> <p>@lisaharris #CIMbrandyouLinchpin</p> <p>@lisaharris #CIMbrandyouLinchpin by Seth GodinIt's now more essential than ever to become indispensable - to become a linchpin. Linchpins are essential building blocks: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn't reach, then you have what it takes to become indispensable. It's time to stop complying with the system and draw your own map (from Amazon review)Seth Godin Interview (9 minutes)</p> <p>@lisaharris #CIMbrandyouBeyond the CV "If you don't have a rsum, what do you have? How about three extraordinary letters of recommendation from people the employer knows or respects? Or a sophisticated project an employer can see or touch? Or a reputation that precedes you? Or a blog that is so compelling and insightful that they have no choice but to follow up? Some say, `Well, that's fine, but I don't have those.' Yeah, that's my point. If you don't have these things, what leads you to believe that you are remarkable, amazing, or just plain spectacular? It sounds to me like if you don't have more than a rsum, you've been brainwashed into compliance. Great jobs, world-class jobs, jobs people kill for - those jobs don't get filled by people e-mailing in rsums." (Linchpin, p73) @lisaharris #CIMbrandyouCase Study: Charlene LiCo-author of bestselling book Groundswell (Amazon top 10 business book 2008)Voted most influential woman in technology 2009 by Fast Company magazineAuthor of Open Leadership (2010)Formally an analyst at Forrester Research, now runs Altimeter GroupCharlene Interview (6 mins)Charlene presentation (2 mins)</p> <p></p> <p>Marketing Plan for Open LeadershipContacts with 1000 influential business and tech industry bloggers encourage them to review pre-publication5 city book tour (USA and Canada)2 million email contacts43000 twitter followers, 45000 Facebook friends, 12000 blog subscribersEndorsed by names such as Seth Godin, Marshall Goldsmith, Rosabeth Moss Kanter, Chris AndersonWebinar series Free chapter/model downloads from website</p> <p>Crush It</p> <p>@lisaharris #CIMbrandyouGary VaynerchukGary's slideshare presentationGary Vaynerchuk Video (10 mins)Crush it reached top 200 on Amazon.comGarys advice - choose your medium based on your DNA:Introverted? Start with writingExtraverted? Try podcasts Animated? Utilise video</p> <p>@lisaharris #CIMbrandyouA few notes of caution...Ongoing time and effort is required to develop and maintain online profiles, learn new tools and ascertain when best to integrate them into the mix. F2F brand building elements should not be forgotten our research shows that it is not a zero sum game, good online networkers also tend to be effective communicators offline. As with most things in life, you get out what you put in, and persistence pays off.It is critical to be authentic. An *enduring* personal brand is not developed by basing it simply on ego, spin or piggybacking off the work of others...Boundaries between business and personal are blurring@lisaharris #CIMbrandyouExerciseWhat will YOU do after this session to enhance your personal brand?@lisaharris #CIMbrandyouSummary: personal branding components</p> <p>@lisaharris #CIMbrandyouFor a comprehensive set of resources on personal branding:</p> <p>@lisaharris #CIMbrandyouCloudworks Community</p> <p> #CIMbrandyouReferencesHarris, L. and Rae, A. (2010) Building a personal brand through social networking Journal of Business StrategyPrensky, M. 2009. H. sapiens digital: From digital immigrants and digital natives to digital wisdom. 5 (3).;id=705Schawbel, D. (2009) Me 2.0: Build a Powerful Brand to Achieve Career SuccessVaynerchuk, G. (2009) Crush It!: Why Now is the Time to Cash in on Your PassionGodin, S. (2010) Linchpin: Are you indispensable? How to drive your career and make a remarkable futureBrogan, C. and Smith. J. (2009)Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust Mayfield, A. (2010) Me and my Web Shadow</p> <p>@lisaharris #CIMbrandyou</p>