cimi canadian institute for market intelligence “specialized competitive technical intelligence...

CIMICIMI Canadian Institute for Market Canadian Institute for Market

IntelligenceIntelligence

““Specialized Specialized Competitive Technical Competitive Technical Intelligence Services for Intelligence Services for SMEs” SMEs”

Sebastien Prince-RichardBusiness Analyst – Fuel Cells

Ottawa

14 February 2001



OutlineOutline

1. CTI for technology SMEs

• What, Why, the Need

2. The fuel cell CI/CTI initiative

• Why fuel cells?

• The service

3. The vision of a CI/CTI network



What Is CTI Again?What Is CTI Again?

• CI that focuses on the technological dimensions of competition:

Technology trends R&D strategies and capabilities Technology and patent portfolios Manufacturing capabilities…

• A powerful management tool for technology companies and organizations



Why a CTI Service?Why a CTI Service?

• SMEs often do not have the necessary resources to perform proper CI/CTI

• The impact of CTI can be determinant on:

R&D orientations Choice of corporate partners, alliances Product development & commercialization strategy Manufacturing techniques…



The NeedThe Need

Time saving Key information, insights

• Ultimately, the value of the service lies in:

• Survey completed by CIMI to identify needs in Fuel Cell CTI and market intelligence revealed:– Respondents value competitive and market intelligence, as

long as info is relevant and current

– In general, no standardized method of gathering CTI or Market Intelligence (self rating 6.1 and 6.4/10)

– Preference for value-added analysis with access to raw data

– Preference for info delivered electronically

– Should complement info available elsewhere, e.g. Internet



The Fuel Cell CTI The Fuel Cell CTI InitiativeInitiative

• Project initiated by CIMI in 2000 with support from NRC IRAP

• Primary clients: Canadian SMEs, IRAP clients

• One of the first specialized CI/CTI services within IRAP



Why Fuel Cells?Why Fuel Cells?

Critical role in fundamental transformations of energy technologies and markets

Convergence of market drivers in 3 sectors: Clean Transportation

Distributed Power Generation

High energy portable electronics

Canada in a leadership position



Fuel Cell MarketsFuel Cell Markets

2000 20100

40Total

Market Size($ billion)

Projected annual growth rate: 35-75 %

5Portable / Battery

15Transport

20Stationary

Projected Market Size by 2010 ($ billion /yr) *Applications

* Source: Johnson-Matthey



Canadians in Fuel CellsCanadians in Fuel Cells

$ 1 Billion raised by Canadian Companies

Ballard $ 500 M

Global Thermoelectric $ 125 M

Stuart Energy Systems $ 150 M

Hydrogenics $ 117 M

Dynetek $ 40 M



The Tools to Provide CTIThe Tools to Provide CTI Collection Treatment

Dissemination

Information management

Value-added analysis & synthesis

Conference material

World Wide Web

Database info

Newsletters

Patents

Nexis / Dialog

Fuel Cell Network

CISTI

NRC-IRAP-CTN

Specific reports

Expertise & product database

Monthly updates

Alerts



ServicesServices

1. Requests and Consulting• Quick requests(2-3 pages)

• In-depth requests (8-10 pages)

2. Database• Directory of companies + organizations

3. Monthly CTI & market updates• Distributed electronically (3-5 pages)

4. Alerts• Efficient distribution to targeted clients



Concrete Examples of Concrete Examples of RequestsRequests

Competition of Zinc-air systems for FC bikes

Technology match for high efficiency burner technology

Analysis of component value in innovative fuel cell hybrid system

Trend forecasting of fuelling options for FCVs

Patent search following targeted monitoring



Value-added InformationValue-added Information

• Database Quick identification of: Competitors Suppliers Potential partners (technical, commercial, financial)

• In addition to technical expertise, emphasis on alliances / partnerships and location

• Monthly updates• Focused CTI on one aspect

• Synthesis and analysis of recent developments



The Networks InvolvedThe Networks Involved

• Fuel Cell Network – Local (Universities, companies,institutes…)

– Canadian– International

• CISTI: Information specialist

• NRC: Fuel Cell Technology Center

• IRAP: ITA Network

• CTN



A Model for CTI A Model for CTI AssistanceAssistance

CIMI – Specialized CI/CTI Analyst

Value-added information

Specialized Network

CISTI – Information Specialist

IRAP – Industrial Technical Advisors

SME – IRAP clientCTN and NRC Networks



An Expanded ModelAn Expanded Model

CTN and NRC Networks

CISTI – Ottawa

IRAP – Industrial Technical Advisors

SME – IRAP client

Info Specialists

#1 #2 #…#3

CIMI (BC)

Value-added information

Specialized CI/CTI Analysts

? (Prairies)

??(…)

Fuel Cells

Wireless

Biotech

…

CTI Network parallels & supports ITA Network



Key PointsKey Points

• Proper CTI is critical to maximize chances of success in technology companies

• Specialized CTI assistance:

Increases the competitiveness of Canadian SMEs Is a logical step to improve support to tech SMEs

Adds value to the technology networks in Canada

cimi canadian institute for market intelligence “specialized competitive technical intelligence...

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