Post on 11-Jan-2016
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Cinematography:Beginning starts off with a typical long shot to establish the scene. Adhering to the conventions of a rock genre promo, is the use of many close ups of the band, providing utmost attention towards them to add to memorability of the band and increasing sales. Low angles are again used like many other promos, creating an atmosphere as if you were in a concert.Editing:Rock genres typically aim for the more realistic approach to promos, however in this music promo, they have subverted hegemonic ideas of rock bands and added some special effects in post-production of the video; creating an old film type look. The music itself is fast paced and so as normally seen the rhythm of the beat matches the amount of cuts used. In this case the promo is fast paced. The cuts in many areas of the video creates a montage, adding effect to the song and making it more exciting to the viewers.Mise-en-scene: Adhering to rock genre conventions, the band are wearing dark clothing to match to mood of the song. The lighting is also dull and opposite of being vivid in Hip-hop promos. Instruments are highlighted throughout the music promo to oppose the unrealistic feel created by the filter and so in a way still adhering to rock genre conventions.Narrative and Performance:In this case performance is highly used, focusing all attention to the band making them emphasised enough to sell to larger audiences as it is shared across the media. In relation to Andrew Goodwins theory of different approaches to music videos, this promo is a mixture of amplification and disjuncture. At the beginning the vocalist makes it clear that he is walking on a lonely road, in which is shown through the visuals.