cineplex galaxy income fundirfiles.cineplex.com/investors/presentations/2010/... · box office...
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CINEPLEX GALAXY Income Fund Q2 2010
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Cineplex Entertainment Largest
Company in
Most Successful and
Motion Picture Theatre Exhibition
Canada
131 Theatres with
1,353 Screens
The
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Box Office Market Share - 2009
Empire 12.9%
Other 6.9%
AMC 6.7%
Landmark 2.4%
Guzzo 3.3%
Cineplex Entertainment 67.8%
Market Share of Canadian Box Office Revenues
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Exhibition Overview
Business
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2008
Cineplex Entertainment
Q2/10 YTD
2009
Industry Box Office
* Source: Motion Picture Theatre Associations of Canada
Canadian Industry*
+6.3%
+13.7%
+12.8%
+8.2%� +4.5%
+3.3%
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Films for 2010
July 16th
Inception
July 23rd
Salt
August 13th
The Expendables
December 22nd November 5th
True Grit Due Date
September 24th
Wall Street: Money Never Sleeps
August 13th
Eat, Pray, Love
Paranormal Activity
October 22nd
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December 17th
Jackass 3D
October 15th September 24th
Legend of the Guardians The Owls of Ga’Hoole
December 10th
Chronicles of Narnia: The Voyage of the
Dawn Treader
October 22nd
Saw VII - 3D
November 5th
Megamind
November 19th
Harry Potter and the Deathly Hallows: Part
1
December 17th
Yogi Bear TRON Legacy Tangled
November 26th
3D Films for 2010
December 22nd
Gulliver’s Travels
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Evolving the Entertainment Experience
Media Merchandising
Exhibition
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Media
Merchandising Loyalty
Interactive
Evolving the Entertainment Experience
Alternative Programming
Exhibition
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2009 Accomplishments
! Exhibition - Record 70 million visitors, (+ 10.2%) - Record Box Office Revenue, (+ 13.7%) - Record Box Office per Patron, (+ 3.2%) to $8.30 - Opened Cineplex Odeon Westmount and VIP Cinemas in London, ON - Retrofitted four theatres - Installed 106 digital projectors and 100 RealD 3D systems
! SCENE - Increased membership by 735,000 members - Reached 2 million member milestone – October
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2009 Accomplishments
! Media - Record revenues of $66.8 million, (+ 9.5%) - Completed acquisition of Onsite Media Network Inc. and renamed to Cineplex
Digital Media - Recognized by Marketing Magazine as one of Canada’s Top 10 Media Players of
the Year
! Merchandising - Record concession revenues, (+14.5%) - Record annual CPP of $4.12, (+ 3.9%) - Opened XSCAPE Entertainment Centre at SilverCity Newmarket Cinemas - Launched speed of service initiatives (Zoning) - Rationalization of Branded Food Offerings
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2009 Accomplishments
1. Cineplex.com - #1 destination of choice for movie-goers in Canada - Redesigned website to add enhanced search capability/widgets/improved navigation 2. e-commerce - The Cineplex Store
- Gift cards online - Earn and redeem SCENE points online - Signed a license agreement with Roxio CinemaNow - to power a new digital movie
download service at cineplex.com - Online ticketing
- Significant increase in online ticket sales (54.2%) - PRINT SKIP SCAN service expanded to 92 locations
3. Mobile - Mobile site developed and launched - m.cineplex.com
! Interactive
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2009 Accomplishments
- The Met Opera’s Live in High Definition series expanded to 90+ theatres - Launched The Met Summer Series - Expanded alternative content offerings
- Concerts, sporting events, speaker series - Launched new partnership with the UK’s National Theatre (5 performances)
! Alternative Programming
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Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
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Exhibition
2010:
! Digital rollout will expand to replace 35mm projectors
! Expand VIP Cinemas ! UltraAVX - Audio Visual Experience
! New builds (CrossIron Mills - Calgary, AB, Chilliwack, BC)
! Theatre Upgrades and Retrofits
! 70 million people visited our theatres in 2009
! Exhibition fuels ALL core businesses
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Digital Projection and 3D
! 100+ additional 3D screens to be added by December 31/10 (overall target 30-35% of circuit)
! Canadian digital financing structure
- Targeting to launch by December 31, 2010
- Targeting 18 months to complete rollout
Digital
New Builds As of Dec. 31, 2008 As of Dec. 31, 2009 As of June 30, 2010
100%
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3D Impact
! Game changer – guests love 3D
! Drives increased attendance
! Drives increased box office revenues (premium price)
! Provides incremental growth potential moving forward
- Media – advertising revenues
- Alternative Programming – 3D sports, concerts, live theatre, opera and more!
- Other core businesses benefit e.g. Merchandising, SCENE
2008 2009 Q2 YTD 2009 Q2 YTD 2010
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New Theatres and Retrofits - 2009
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Cineplex Odeon Westmount & VIP Cinemas
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SilverCity CrossIron Mills Cinemas & XSCAPE Entertainment Centre
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New Theatres and Retrofits - 2010+
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Exhibition Summary
! SCENE ! Telus Tuesdays ! New Builds and Retrofits ! Evolving the Entertainment Experience
- Digital and 3D - UltraAVX - Audio Visual Experience
- XSCAPE Entertainment Centres
- VIP Cinemas
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Exhibition
Evolving the Entertainment Experience
Alternative Programming
Loyalty
Media
Interactive
Merchandising
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! The Metropolitan Opera ! World Wrestling Entertainment ! Bollywood and Ethnic Movies ! Concerts and Live Events ! UFC ! 2010 Olympic Games at 64
Cineplex theatres across Canada ! Future
- 3D sports, 3D concerts, live theatre productions, speaker series
Alternative Programming
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Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
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Merchandising CPP Revenue Growth
Pro Forma�2005 �
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Merchandising
! Expand speed of service initiatives (Zoning) ! Rationalization of Branded Food Offerings ! Expand in-house brand – Outtakes ! Strategically add XSCAPE Entertainment Centres
2010:
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XSCAPE Entertainment Centre
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Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
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Cineplex Media
94% �Market Share
! On screen advertising - Full Motion and Digital Pre-show
! Famous and Famous Quebec Magazines
! Cineplex.com advertising
! Specialty Media - backlits, banners, popcorn bags, in-theatre sampling, kiosks, etc.
! Cineplex Digital Media - Theatre and External Networks
! Sponsorship and Naming Rights
! Other exhibitor representation commissions
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Cineplex Media Revenue Summary
$47.1 �
$56.2 �$61.0 �
$66.8 �
2006 � 2007 � 2008 � 2009 �2005 �
$34.2 �
($millions) �
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Cineplex Media Revenue by Component
2009
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Cineplex Digital Media - Theatre Lobby Network
! Upgrading digital signage in 100 theatres - Lobby Network and Service Level
! August 2010 completion
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Cineplex Digital Media - External Network
! Acquired Onsite Media in 2009
! Stadium Network: Ottawa, Calgary, Vancouver, Edmonton
! Office Network: 26 Brookfield properties - Toronto, Ottawa, Calgary, Edmonton, Vancouver
! Plans to expand External Network
! Potential acquisition opportunities
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Digital Display & Communications Inc. ! Acquired in July 2010
! Award-winning digital signage company
! DDC designs, installs, maintains and operates networks for retail, financial, hospitality and entertainment industries
! DDC’s ‘service model’ networks combined with Cineplex Digital Media’s ‘advertising model’ networks, sales force and entertainment content provide significant opportunities for growth
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Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
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SCENE Loyalty Program
! Program launched (January 24, 2007) ! Reached 1 million members (July 22, 2008) ! Reached 2 million members (October 24, 2009) ! At June 30, 2010 - 2.4 million members +
Number of members (millions)
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! Gain a more thorough understanding of guests
! Mine membership data to generate insights
! Communicate directly and regularly ! Drive Increased frequency of visitation ! Drive increased purchase incidence ! Generate additional revenue
! Continued member acquisition ! Add program partners ! Use database to target members
- Studios – film sequels or series - Advertisers – targeted database
! Cineplex targeted offers - Drive frequency and purchase
incidenceMonetize program
SCENE Loyalty Program
Scene Objectives:� Future Initiatives:�
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Loyalty
Media
Interactive
Merchandising
Exhibition
Evolving the Entertainment Experience
Alternative Programming
2010:�
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2010:
! Adding more robust rich content
! New blogging/search enhancements
! New search engine optimization (SEO) initiatives
! Increased page views and unique visitors
! Increased online advertising revenue
Interactive - Cineplex.com
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! Further enhancements / in-house systemSignificant increases in online ticket sales
Interactive - e-commerce
Cineplex Store:
2010:
Online Ticketing:
2010:
! Fastest, easiest and most convenient way to purchase tickets -- PRINT SKIP SCAN
! Online sales of gift cards, DVDs, Blu-ray, new release and catalogue movies
! Earn and redeem SCENE points
! Launch digital movie download service
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! m.cineplex.com ! SMS Mobile Platform
! Cineplex Apps - Blackberry, iPhone, Android ! Mobile Payment and Ticketing ! SMS – contests, games, promotions,
segmented alerts ! Mobile Advertising Delivery
Interactive - Mobile
Mobile:
2010:
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Financial �Highlights
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Record Annual Results
2009 2008 %
Box Office $581.1* $510.9 13.7%
Concession 288.3* 251.6 14.5
Other 95.0* 87.1 9.0
EBITDA Margin 16.6% 16.5% 0.1
Attendance 70.0* 63.5 10.2
BPP $8.30* $8.05 3.2
CPP $4.12* $3.96 3.9
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Regal Cinemark Carmike AMC
BPP 6.0% 2.4% 4.7% 4.5%
CPP growth 2.6% 0.6% -0.2% 0.5%
Concession revenue growth 2.3% 12.7% 5.5% -0.4%
Total Revenue growth 4.4% 13.4% 8.9% 2.4%
EBITDA growth 2.1% 20.3% 10.0% 2.7%
Attendance growth -0.3% 12.0% 5.7% -0.9%
Cineplex vs. US Exhibitors - 2009 vs. 2008
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Attendance (millions) �
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Box Office Revenue
Box Office Revenue Box Office per Patron
($millions) �
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Concession Revenue
Concession Revenue CPP
($millions) �
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Other Revenue
$67.9 �
$81.0 �$87.1 �
$95.0 �
($millions) �
$44.3 �
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Adjusted EBITDA*
Adjusted EBITDA Adjusted EBITDA Margin
($millions) �
*Cineplex Entertainment Limited Partnership
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Q2 2010 Results (millions) �
Q2 2009 % Q2 2010 YTD
Q2 2009 YTD
%
Box Office $151.4 -4.5% $304.9 $281.7 8.2%
Concession 74.2 -2.2% 147.5 137.4 7.4%
Other 23.0 15.6% 48.6 40.6 19.6%
EBITDA Margin 18.0% -0.9% 15.4% 16.2% -0.8%
Attendance 18.2 -8.2% 34.7 34.1 1.7%
BPP $8.34 4.0% $8.78 $8.25 6.4%
CPP $4.09 6.6% $4.25 $4.03 5.5%
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Credit Facilities
Covenant Leverage Ratio
Maturity Capacity Drawn
Term Facility $235.0 $235.0
Revolving Facility 130.0 0
Total $365.0 $235.0
($millions) �
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Distributions
Payout Ratio
Distributions
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Corporate Conversion Plan
! Conversion Date - January 1, 2011 ! Plan of Arrangement - Business Corporations Act (Ontario) ! Management Information Circular – Q4 2010 ! Special Meeting – Q4 2010 ! Tax-Deferred Rollover Basis for Canadian Resident
Unitholders ! Eligibility for dividend tax credits ! Initial Dividends
- $1.26 annually payable monthly
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Questions �Answers
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