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2013Media KitCineplex Magazines & Cineplex.com

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4 2013 Coming Attractions

12 Cineplex Magazine

15 Met Opera Guide

16 Le magazine Cineplex

20 Cineplex.com

22 Mobile

Contents

4

Gangster SquadDIRECTOR: Ruben Fleischer

STARRING: Sean Penn,

Ryan Gosling, Emma Stone

Aptly set in the film noir era of

the late 1940s and early 1950s,

and written by former

Los Angeles cop Will Beall,

this distinctly noirish tale pits

real-life L.A. mafia kingpin

Mickey Cohen (Penn) against

an earnest police sergeant

(Gosling) determined to keep

the East Coast mob out of

Hollywood. Romancing them

both is Stone in the very

grown-up role of sizzling

femme fatale Grace Faraday.

OPENS JANuARy 11

Hansel and Gretel: Witch HuntersDIRECTOR: Tommy Wirkola

STARRING: Jeremy Renner,

Gemma Arterton

Fifteen years after the fall of

their gingerbread house, Hansel

(Renner) and Gretel (Arterton)

have become fierce bounty

hunters in this clever horror-

comedy. Top of their hit list is

Muriel (Famke Janssen), sinister

leader of the coven they’re

aiming to destroy.

OPENS JANuARy 11

Emma Stone and Ryan Gosling in Gangster Squad

January

What’s going to be big on the big screen in 2013? Here’s a sneak peak at 40 of the most hotly anticipated releases, including Iron Man 3, the second installment in the Hunger Games saga and the return of Superman in Man of Steel. Also making welcome returns are the blockbusters Independence Day and Jurassic Park newly presented in 3D

COMInG aTTraCTIOns

Broken CityDIRECTOR: Allen Hughes

STARRING: Mark Wahlberg,

Russell Crowe

New York City mayor

Nick Hostetler (Crowe),

convinced his wife (Catherine

Zeta-Jones) is having an affair,

hires private eye Billy Taggart

(Wahlberg) to investigate. Turns

out the mayor’s hunch was

right, but when the target of the

investigation, who also happens

to be Hostetler’s biggest

political rival, turns up dead,

Taggart finds himself immersed

in a lethal, multi-layered

conspiracy.

OPENS JANuARy 18

Gemma Arterton and Jeremy Renner in Hansel and Gretel: Witch Hunters

5

A Good Day To Die HardDIRECTOR: John Moore

STARRING: Bruce Willis,

Jai Courtney

Last time we heard from

right-guy-in-the-wrong-place

John McClane (Willis), he’d

been promoted to detective

lieutenant after 30 years on

the force. So, this fifth entry in

the sturdy franchise must mark

McClane’s 36th year of service.

His reward? Working alongside

John Jr. (Courtney) to track a

disgraced Russian general

bent on assassinating the

U.S. Vice President.

OPENS FEBRuARy 14

I, FrankensteinDIRECTOR: Stuart Beattie

STARRING: Aaron Eckhart,

Bill Nighy

In the wake of his turn as

Two-Face in The Dark Knight,

Aaron Eckhart again goes heavy

on the facial FX to star as Adam,

the latest, and much evolved,

incarnation of the Frankenstein

monster. In author Kevin Grevioux’s

adaptation of his own graphic

novel, Adam exists in an

alternate version of the present,

and finds himself at the centre of

a centuries-old battle between

warring clans. Nighy co-stars as

Adam’s satanic nemesis.

OPENS FEBRuARy 22

FEbruary

MarCHCarrieDIRECTOR: Kimberly Peirce

STARRING: Chloë Grace Moretz,

Julianne Moore

The macabre tale that ignited

master of horror Stephen King’s

writing career returns to the big

screen in what is being called

“a more faithful adaptation,”

with newcomer Chloë Grace

Moretz filling the title role of the

troubled, telekinetic teenager

(which, 37 years ago, earned

Sissy Spacek her first Oscar

nomination and launched her

on the path to stardom). Moore

co-stars as Carrie’s deranged,

tyrannical mother.

OPENS MARCH 15

ElysiumDIRECTOR: Neill Blomkamp

STARRING: Matt Damon,

Jodie Foster

The age-old battle between rich

and poor is brought into sharp

focus in this futuristic tale where

the very wealthy live in luxury

aboard a space station while the

rest of the population suffers on

a severely ravaged earth. But a

reluctant ex-con (Damon) may

prove the catalyst to right the

severe imbalance.

OPENS MARCH 1

Oz: The Great And PowerfulDIRECTOR: Sam Raimi

STARRING: James Franco,

Michelle Williams, Mila Kunis

In this fanciful prequel, Kansan

circus magician Oscar Diggs

(Franco) and his air balloon are

swept into a cyclone and over

the rainbow to the magical land

of Oz, where he is declared all-

powerful Wizard. Life is grand

for Oscar, until a trio of witches

(Williams, Kunis and Rachael

Weisz) forces him to determine

who in Oz is good, and who

is evil. And, yes, there are

flying monkeys.

OPENS MARCH 8

Matt Damon in Elysium

Identity ThiefDIRECTOR: Seth Gordon

STARRING: Melissa McCarthy,

Jason Bateman

Diana (Melissa McCarthy) is

living the high life in Miami, but

unwittingly financing her sprees

is Sandy Bigelow Patterson

(Bateman), a mild-mannered

Denver business exec whose

identity she’s stolen. With one

week left before his financial

world implodes, Patterson hits

the road for a no-holds-barred

showdown with the free-

spending faux Sandy.

OPENS FEBRuARy 8

Melissa McCarthy and Jason Bateman in Identity Thief

A Good Day To Die Hard star Bruce Willis

COMInG aTTraCTIOns

6

aprIl

May

OblivionDIRECTOR: Joseph Kosinski

STARRING: Tom Cruise,

Morgan Freeman

For the first time since

2005’s War of the Worlds,

Tom Cruise goes sci-fi in this

fast-paced actioner about a

drone repairman charged with

extracting vital resources from a

battle-scarred Earth. His mission

is altered when his rescue

of a space traveller (Andrea

Riseborough) ignites a chain of

events that threatens mankind’s

existence.

OPENS APRIl 19

Iron Man 3DIRECTOR: Shane Black

STARRING: Robert Downey Jr.,

Gwyneth Paltrow, Ben Kingsley

Tony Stark (Downey Jr.) returns,

again assisted by the über-

efficient Pepper Potts (Paltrow),

to contain a biological threat

after scientist Aldrich Killian

(Guy Pearce) unleashes a deadly

serum. On the opposite side of

the globe, Stark also battles arch-

villain The Mandarin (Kingsley).

OPENS MAy 3

Star Trek Into Darkness

DIRECTOR: J.J. Abrams

STARRING: Chris Pine,

Benedict Cumberbatch

James T. Kirk versus Sherlock

Holmes? Not quite, but Captain

Kirk (Pine) faces off against

Benedict Cumberbatch (from

TV’s Sherlock), reprising the role

of Gary Mitchell, a friend turned

super-powered enemy, from the

original Star Trek TV series.

OPENS MAy 17

The Hangover, Part IIIDIRECTOR: Todd Phillips

STARRING: Bradley Cooper,

Ed Helms, Zach Galifianakis

The wolf pack—Phil (Cooper),

Stu (Helms) and Alan

(Galifianakis)—is back, but the

trio’s bachelor party days are

behind them. This time, they

ends up in Tijuana (and back

in Vegas) after helping Alan

escape from a mental institute.

Ken Jeong also returns as the

excitable Mr. Chow.

OPENS MAy 24

The Big WeddingDIRECTOR: Justin Zachman

STARRING: Diane Keaton,

Robert De Niro

Long divorced Don (De Niro)

and Ellen Griffin (Keaton) must

pretend to still be happily

married when, on the eve of

their adopted, Colombia-born

The HeatDIRECTOR: Paul Feig

STARRING: Sandra Bullock,

Melissa McCarthy

From the director who led

Melissa McCarthy to an Oscar

nomination for Bridesmaids

comes another comedic romp

about an FBI agent (Bullock, no

stranger to the Bureau thanks to

Miss Congeniality) who is forced

to partner with a Boston police

detective (McCarthy) to bring

down a Russian mobster.

OPENS APRIl 5

The Great GatsbyDIRECTOR: Baz luhrmann

STARRING: leonardo DiCaprio,

Carey Mulligan

Widely considered the

Great American Novel,

F. Scott Fitzgerald’s Jazz Age

story of self-made, Long Island

millionaire Jay Gatsby (DiCaprio)

and his ill-fated relationship

with married paramour

Daisy Buchanan (Mulligan) has

been filmed four previous times,

but never as lavishly as this

$130-million production.

OPENS MAy 10

Oblivion star Tom Cruise

Carey Mulligan and leonardo DiCaprio in The Great Gatsby

son Alejandro’s (Ben Barnes)

wedding, his ultra-conservative

biological mother decides to

attend the ceremony. Adding

to the complications is Don’s

less-than-thrilled new squeeze,

Bebe (Susan Sarandon).

OPENS APRIl 26

7

JunEAfter EarthDIRECTOR: M. Night Shyamalan

STARRING: Will Smith,

Jaden Smith

Spook-meister Shyamalan

returns with this otherworldly

tale of a father and son (Smith

and his real-life, 14-year-old son

Jaden, who previously appeared

together in 2006’s The Pursuit of

Happyness) who crash-land on a

mysterious planet evacuated by

humans a millennium ago.

OPENS JuNE 7

Man of SteelDIRECTOR: Zach Snyder

STARRING: Henry Cavill,

Amy Adams

It’s a bird, it’s a plane, it’s…

Henry Cavill. The chiseled

British actor dons the red cape

for another retelling of the

Superman legend, featuring an

all-star supporting cast: Russell

Crowe as Supe’s biological

father, Diane Lane and Kevin

Costner as his adoptive parents,

Martha and John Kent, and

Adams as the new Lois Lane.

OPENS JuNE 14

World War ZDIRECTOR: Marc Forster

STARRING: Brad Pitt,

Matthew Fox

That’s Z as in Zombie. It’s a race

against the clock as U.N. staffer

Gerry Lane (Pitt) embarks on a

harrowing, Bourne-esque world

tour in an attempt to curb an

undead uprising. It’s based on

the novel of the same name by

Max Brooks, son of Mel Brooks

and Anne Bancroft. If it clicks,

Forster has plans for a

potential trilogy.

OPENS JuNE 21

Monsters UniversityDIRECTOR: Dan Scanlon

VOICES: Billy Crystal,

John Goodman

In Monsters Inc., Mike (Crystal)

and Sulley (Goodman) were

inseparable pals. But such wasn’t

always the case, as this prequel

confirms, flashing back to the

their college days when the

mismatched pair couldn’t stand

one another, but gradually grew

to become best buddies.

OPENS JuNE 21

The InternshipDIRECTOR: Shawn levy

STARRING: Owen Wilson,

Vince Vaughn

It’s a Wedding Crashers reunion

as Wilson and Vaughn reteam to

play recently laid-off salesmen

who worm their way into the

intern program, complete with

free lunches and nap breaks, at

Google headquarters. Will Ferrell

makes a cameo as Wilson’s less-

than-PC, electronics-hawking

brother-in-law.

OPENS JuNE 28

White House DownDIRECTOR: Roland Emmerich

STARRING: Channing Tatum,

Maggie Gyllenhaal

When a band of mercenaries,

led by the cold-blooded Stenz

(Lawless’ Jason Clarke), lay

siege to the White House and

hold the President (Jamie Foxx)

hostage, it is up to a cunning

Secret Service agent (Tatum) to

thwart the takeover and rescue

the leader of the free world.

OPENS JuNE 28

Monsters University

Henry Cavill in Man of Steel

COMInG aTTraCTIOns

8

July

auGusT

Despicable Me 2DIRECTORS: Pierre Coffin,

Chris Renaud

VOICES: Steve Carell,

Russell Brand

Gru (Carell) is back, and more

determined than ever to remain

atop the super-villain heap, again

aided by Dr. Nefario (Brand) and

all those minions (four of whom

are featured in the teaser trailer,

delivering an offbeat version

of “Barbara Ann”). Details are

being kept top secret, but Gru’s

supremacy will be challenged by

a nemesis voiced by Al Pacino.

OPENS July 3

The Lone RangerDIRECTOR: Gore Verbinski

STARRING: Johnny Depp,

Armie Hammer

Hi-yo Silver! Long a staple of

radio and Saturday morning TV,

the masked Texas Ranger finally

makes his big-budget screen

debut, produced by

Jerry Bruckheimer. This time

around the story of how

John Reid (Hammer) became

the beloved, justice-seeking hero

of the Old West is told from

the perspective of his faithful

kemosabe Tonto (Depp).

OPENS July 3

Pacific RimDIRECTOR: Guillermo del Toro

STARRING: Charlie Hunnam,

Rinko Kikuchi

Director del Toro, who helmed

the Hellboy flicks, has promised

“a beautiful poem to giant

monsters,” and that’s precisely

what screenwriter Travis

Beacham delivers. Gigantic

assailants, called Kaiju, have

risen from the oceans’ depths,

threatening to eradicate

mankind. Equally enormous

robots, named Jaegers,

are mobilized to battle the

aggressors, but can’t contain

them. Until, that is, a washed-

up pilot (Hunnam) and a raw

recruit (Kikuchi) concoct a plan

that, revitalizing a long-obsolete

Jaeger, offers one final chance

for salvation.

OPENS July 12

The WolverineDIRECTOR: James Mangold

STARRING: Hugh Jackman,

Tao Okamoto

Fans of the original X-Men

comic books will be well familiar

with the Japanese story arc

that this sixth installment and

third prequel in the series

follows, filling in more of

Logan’s (Jackman) backstory

as he travels to Japan, becomes

romantically involved with

RoboCopDIRECTOR: José Padilha

STARRING: Gary Oldman,

Joel Kinnaman

Twenty-six years, two big-screen

sequels, three TV series, one

mini-series and endless video

games later, the original story

gets a big-budget reboot with

Swedish-American newcomer

Joel Kinnaman (best known

for his role as Detective Holder

in AMC’s The Killing) as Alex

Murphy, the fatally injured police

officer who reemerges as the

titular half man/half machine.

OPENS AuGuST 9

Red 2DIRECTOR: Dean Parisot

STARRING: Bruce Willis,

Helen Mirren, John Malkovich

Former CIA black-ops specialist

Frank Moses (Willis) is again

rescued from retirement’s dull

routine, alongside old-school

cohorts Marvin (Malkovich) and

Victoria (Mirren), in this sequel to

the surprise 2010 action-comedy

hit. This time, Frank and company

are off to Europe to chase new

evildoers. Adding wattage to the

already stellar cast are Catherine

Zeta-Jones and Anthony Hopkins.

OPENS AuGuST 2

Percy Jackson: Sea of MonstersDIRECTOR: Thor Freudenthal

STARRING: logan lerman,

Alexandra Daddario

In the continued film

adaptations of Rick Riordan’s

bestselling fantasy novels,

demigod Percy Jackson

(Lerman) heads to the high seas

in pursuit of the Golden Fleece,

which has the power to save his

threatened training grounds,

Camp Half-Blood.

OPENS AuGuST 16

Johnny Depp (left) and Armie Hammer in The Lone Ranger

Mariko (Okamoto), daughter of

a crime boss who is Wolverine’s

sworn enemy, and is immersed

in the realms of samurai, ninja,

katana blades and extreme

fighting.

OPENS July 26

Red 2 stars from left: Bruce Willis, John Malkovich, Helen Mirren

9

sEpTEMbEr

Runner, RunnerDIRECTOR: Brad Furman

STARRING: Ben Affleck,

Justin Timberlake

From the screenwriting team

that created Rounders (who

obviously know their way around

a poker table), Runner, Runner

follows Richie Furst (Timberlake),

cheated out of his tuition money

by an online poker racket, to

Costa Rica to confront the

gambling site’s owner (Affleck).

Instead he becomes enmeshed

in his corrupt dealings.

OPENS SEPTEMBER 27

ParanoiaDIRECTOR: Robert luketic

STARRING: Gary Oldman,

liam Hemsworth, Harrison Ford

The cutthroat world of corporate

espionage is laid bare in this

thriller about telecom

RushDIRECTOR: Ron Howard

STARRING: Chris Hemsworth,

Daniel Brühl

Director Ron Howard shifts into

overdrive for this high-octane

bio-pic of strictly disciplined

Formula 1 champion Nick Lauda

(Brühl), the 1976 crash that

very nearly cost him his life, his

fierce determination to return

to the track, and his intense

rivalry with British racer, and

inveterate playboy, James Hunt

(Hemsworth).

OPENS SEPTEMBER 20

Captain PhillipsDIRECTOR: Paul Greengrass

STARRING: Tom Hanks,

Catherine Keener

A recount of the tense standoff

in April 2009, when the Kenya-

bound cargo ship Maersk

Alabama was attacked by

Somali pirates who kidnapped

Captain Richard Phillips (Hanks)

in one of the ship’s lifeboats

and, surrounded by U.S. naval

and aerial forces, held him

hostage for four days.

Catherine Keener co-stars as

Phillips’ stateside wife.

OPENS OCTOBER 11

OCTObErSin City: A Dame To Kill ForDIRECTORS: Robert Rodriguez

& Frank Miller

STARRING: Mickey Rourke,

Rosario Dawson

The second of Frank Miller’s

bestselling series of graphic

novels (and the second film

adaptation, following 2005’s

Sin City) traces the noir-ish

tale of photographer Dwight,

his duplicitous ex, Ava, and her

wealthy husband, Damien, with

Mickey Rourke reprising his role

as quick-fisted tough guy Marv.

OPENS OCTOBER 4

The Seventh SonDIRECTOR: Sergei Bodrov

STARRING: Jeff Bridges,

Julianne Moore

British author Joseph Delaney’s

spooky, 18th-century fantasy

series, The Wardstone

Chronicles, leaps from page to

employee Adam Cassidy

(The Hunger Games’ Hemsworth)

who is blackmailed by his

boss (Oldman) to spy on a

competitor (Ford). Rounding out

the impressive cast are Richard

Dreyfuss and Josh Holloway.

OPENS SEPTEMBER 27

screen with young Tom (Ben

Barnes) apprenticed to John

Gregory (Bridges) to become a

ghost-exorcising, goblin-hunting

Spook, whose first challenge is

to pursue the havoc-wreaking

Mother Malkin (Moore), one of

the world’s deadliest witches.

OPENS OCTOBER 18

Runner, Runner star Justin Timberlake

Sin City: A Dame To Kill For star Mickey Rourke

COMInG aTTraCTIOns

10

Ender’s GameDIRECTOR: Gavin Hood

STARRING: Asa Butterfield,

Harrison Ford

In this futuristic action-

adventure, based on Orson

Scott Card’s Hugo Award-

winning novel, mankind has

barely survived two attacks

from an insectoid alien race. In

anticipation of a third and more

brutal confrontation, the world’s

most gifted children, including

brilliant young Ender Wiggin

(Butterfield) are gathered

together for intense, advanced

military training inside the

top-secret Battle School.

OPENS NOVEMBER 1

dECEMbEr

nOvEMbEr

FrozenDIRECTOR: Chris Buck

VOICES: Kristen Bell,

Idina Menzel

Hans Christian Anderson’s

The Snow Queen has been

produced as a stage musical,

a ballet, an opera, a Japanese

anime series, Russian and British

animated features and a

TV movie. Now Disney revisits,

and renames, the classic good-

versus-evil fable, with innocent

young Anna (Bell) forced to

pursue the notorious Snow

Queen (Menzel, from Broadway’s

Wicked and TV’s Glee) to undo a

spell that has trapped the world

in eternal winter.

OPENS NOVEMBER 27

The Hunger Games: Catching FireDIRECTOR: Francis lawrence

STARRING: Jennifer lawrence,

liam Hemsworth

The sort of massive anticipation

that preceded each new

Harry Potter film is building

for the second installment

The Secret Life of Walter MittyDIRECTOR: Ben Stiller

STARRING: Ben Stiller,

Kristen Wiig

James Thurber’s classic story

about a magazine editor who

escapes his timidity via heroically

adventurous daydreams was a

huge hit for Danny Kaye when

it was first filmed in 1947 and is

now refitted for the 21st century

with Ben Stiller directing himself

in the title role.

OPENS DECEMBER 27

The Hobbit: The Desolation of SmaugDIRECTOR: Peter Jackson

STARRING: Martin Freeman,

Elijah Wood

With director Peter Jackson

having announced that his

originally proposed two-part

treatment of The Hobbit will

be expanded to a trilogy,

The Desolation of Smaug now

traces the middle portion of

Bilbo Baggins’ (Freeman)

treacherous Middle-earth

journey to Lonely Mountain in

search of treasure guarded by

the fierce dragon Smaug.

OPENS DECEMBER 13

Jack RyanDIRECTOR: Kenneth Branagh

STARRING: Chris Pine,

Keira Knightley

In this prequel to Tom Clancy’s

bestselling novels, young Jack

(Pine) is an ex-Marine working

as a financial analyst in Moscow

who uncovers a terrorist plot,

The Hobbit: The Desolation of Smaug’s Andy Serkis as Gollum

in author Suzanne Collins’

landmark trilogy, mapping the

continued adventures of Katniss

(Lawrence), Gale (Hemsworth)

and Peeta (Josh Hutcherson)

as they prepare for a

fresh round of potentially

fatal gamesmanship.

OPENS NOVEMBER 22

initiated by Soviet despot Victor

Stazov (Branagh), to destroy

America’s financial infrastructure.

And Jack’s wife (Knightley) is

caught in Stazov’s evil web.

OPENS DECEMBER 25

The Hunger Games: Catching Fire’s Jennifer lawrence and liam Hemsworth

Cineplex MagazinesCanada’s #1 Entertainment Magazines in Canada’s #1 Theatres

cineplex magazine

12

In Every Issue

SPOTLIGHT The focus is on homegrown talent in this monthly interview with a Canadian actor or director

SNAPS Candid celebrity shots from around the globe

INTERVIEWS & FEATURES Up-close and personal with the world’s biggest stars IN BRIEF Short cinema updates and entertainment news

ALL DRESSED UPHead-turning celebrities show off their red-carpet looks IN THEATRES The month’s full slate of new releases, with detailed synopses

CASTING CALL Our insider look at projects the stars have brewing

AT HOME The month’s most-anticipated DVDs, Blu-rays and games

Every month, 2.4 million Canadians count on Cineplex Magazine to keep them connected to the movies and their stars. No other Canadian magazine offers such in-depth coverage, including exclusive interviews with A-list celebrities, casting news, set visits, red-carpet fashions and showbiz updates from Hollywood and beyond.

And, with 725,000 copies per month, distributed in-theatre and via select newspapers including The Globe and Mail, The Montreal Gazette and The Vancouver Sun, Cineplex Magazine remains the highest-circulation entertainment magazine from coast to coast, and is also the only entertainment monthly with a French version (for details about Le magazine Cineplex, turn to page 42).

*Cineplex Magazine is CCAB accredited and a member of PMB.

All creative specs can be downloaded from Cineplexmedia.com

National and Regional advertising editions available. Contact your Cineplex Media account manager for details.

13

FEBRUARy: Academy AwardsMARCH: Spring FashionsMAy: Summer Movie PreviewAUGUST: Back to SchoolOCTOBER: Fall Fashions & Holiday Movie PreviewNOVEMBER & DECEMBER: Holiday Gift Guide

2013 Editorial Calendar

Our Readers Come from all Walks of Life

Cineplex Magazine Average Issue Reach % Total English Canada

Cineplex Magazine We Deliver The Most Sought-After Demos

■ Cineplex Duplicated ■ Cineplex Exclusive

Vs. Today’s Parent 91%9%

Vs. Canadian Health& Lifestyle 14% 86%

Vs. The Hockey News 14% 86%

Vs. FASHION 17% 83%

Vs. Food & Drink 19% 81%

Vs. What’s Cooking 19% 81%

Vs. Canadian Geographic 20% 80%

Vs. Reader’s Digest 23% 77%

Vs. Tribute 25% 75%

Reader’sDigest 1,062

CineplexMagazine 887

What’sCooking 844

CanadianGeographic 809

Tribute 792

Food &Drink 679

Today’sParent 678

Canadian Health

& Lifestyle632

The HockeyNews 630

FASHION 607

SOURCE: PMB Fall 2012, English Canada, Base 18+

■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+

Gender Split - 48% Men / 52% Women

Affluent - 37% HHI $100k+ (Index 119)

Educated - 27% have a bachelor’s degree or higher (Index 113)

Well-Employed - 25% are MOPEs (Index 116)51% other white collar (Index 122)

Composition of Cineplex MagazineAverage Issue Readership 12+

18%4%

13%

21%

18%

26% Index 183

Index 115

Index 101

Index 59

Index 22

Index 215

21%

17%

11%10%

19% of all12-24

14% of all18-34

12% of all18-49

12-17 18-24 25-34 35-49

SOURCE: PMB Fall 2012, English Canada





Vs. FASHION 17% 83%





Vs. Tribute 25% 75%



What’sCooking 844


Tribute 792

Food &Drink 679

Today’sParent 678

Canadian Health

& Lifestyle632

The HockeyNews 630

FASHION 607


■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+






18%4%

13%

21%

18%

26% Index 183

Index 115

Index 101

Index 59

Index 22

Index 215

21%

17%

11%10%

19% of all12-24

14% of all18-34

12% of all18-49

12-17 18-24 25-34 35-49


cineplex magazine

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*

February Feb. 8

May Apr. 26

June May 24

July June 21

August July 26

September Aug. 23

October Sept. 20

November Oct. 25

December Nov. 22

2013 Production Schedule: Cineplex Magazine

January 2013 Dec. 27

March Mar. 1

January 2014 Dec. 24 Nov. 27, 2013

Month In-Theatre Date* Material

*Newspaper Insert dates within week following theatre distribution. Dates subject to change. Globe & Mail (Toronto, Montreal, Ottawa, Calgary, Vancouver) Montreal Gazzette, Vancouver Sun

April Apr. 2

Jan. 14, 2013

Apr. 01, 2013

Apr. 29, 2013

May 27, 2013

June 25, 2013

July 29, 2013

Aug. 26, 2013

Sept. 30, 2013

Oct. 28, 2013

Nov. 23, 2012

Feb. 7, 2013

Nov. 25, 2013

Space

Mar. 6, 2013

Jan. 16, 2013

Apr. 3, 2013

May 1, 2013

May 29, 2013

June 27, 2013

July 31, 2013

Aug. 28, 2013

Oct. 2, 2013

Oct. 30, 2013

Nov. 27, 2012

Feb. 11, 2013

Mar. 8, 2013

Top-10 Canadian English Magazines A18-34 Average Issue Readership (000)

% of Cineplex Magazine Duplicated and Exclusive A18-34Average Issue Readership vs. Top A18-34 Magazines

We Reach Adults 18-34 That Others Don’t Reach





Vs. FASHION 17% 83%





Vs. Tribute 25% 75%



What’sCooking 844


Tribute 792

Food &Drink 679

Today’sParent 678

Canadian Health

& Lifestyle632

The HockeyNews 630

FASHION 607


■ A 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+






18%4%

13%

21%

18%

26% Index 183

Index 115

Index 101

Index 59

Index 22

Index 215

21%

17%

11%10%

19% of all12-24

14% of all18-34

12% of all18-49

12-17 18-24 25-34 35-49


SOURCE: PMB 2012 Fall, English Canada, A18-34

15

metropolitan opera

An astounding success ever since its launch in 2006, Cineplex’s annual series of Metropolitan Opera Live in HD broadcasts are beloved by opera fans across Canada, who are provided access to groundbreaking productions direct from the Met stage at New York’s Lincoln Center. To enhance the experience, audiences turn to our sumptuous program, complete with cast details for each opera and vibrant images of the productions and their world-class stars. Over the course of the seven-month series, 300,000 copies are distributed in-theatre and via The Globe and Mail.

The Metropolitan Opera Live in HD guide

SCENE Member Met Audience Category Spend Past Year (indexed to Canadian population)

Audience Composition, Metropolitan Opera Satelite Broadcasts, Cineplex Entertainment Theatres

...Who Indulge In Life’s Luxuries

Effectively Targeting Upscale Adults...

■ A 14-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+

Demographic Composition Household Income Composition

148131

183 177

141154

132111

132 126143

123

Live Performing

Arts

Purchased Food FromRestaurants

Art, Antiques& Decorative

Ware

OwnVacation

Home

TravelAccommodation

PackageTravelTours

Purchase of Automotive

Accessories

Purchase of Automobilesand Trucks

ConsumeAlcoholicBeverages

PurchasedAlcohol

from Stores

Served onLicensedPremisesAlcohol

Clothing

SOURCE: SCENE Member Attendance Met Opera, June 2011-June 2012

■ <$20,000 ■ $20-$40,000 ■ $40-$60,000 ■ $60-$80,000 ■ $80-$100,000 ■ $100,000+

8%

24%60%

5%3%


32%

11%14%

16%

17%

11%

■ A 14-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+

Demographic Composition Household Income Composition

148131

183 177

141154

132111

132 126143

123

Live Performing

Arts

Purchased Food FromRestaurants

Art, Antiques& Decorative

Ware

OwnVacation

Home

TravelAccommodation

PackageTravelTours

Purchase of Automotive

Accessories

Purchase of Automobilesand Trucks

ConsumeAlcoholicBeverages

PurchasedAlcohol

from Stores

Served onLicensedPremisesAlcohol

Clothing


■ <$20,000 ■ $20-$40,000 ■ $40-$60,000 ■ $60-$80,000 ■ $80-$100,000 ■ $100,000+

8%

24%60%

5%3%


32%

11%14%

16%

17%

11%

16

le magazine cineplexVive la différence! Tailored specifically for the French-Canadian market, Le magazine Cineplex recognizes that, while Quebecois moviegoers are as fascinated by Hollywood films and stars as their English Canada counterparts, they are equally, if not more, interested in the vibrant Quebec film industry and its unique star system. Published 11 times per year with a circulation of 200,000 and an average issue audience of more than 400,000, Le magazine Cineplex reaches two-thirds of Quebec moviegoers either in-theatre or via distribution in Le Journal de Montréal.

INTERVIEWS & FEATURES Up-close and personal with Quebec’s, and the world’s, biggest stars

IN BRIEF Short cinema updates and entertainment news MADE IN QUEBECShining the spotlight on French-Canadian films and performers

ALL DRESSED UPHead-turning celebrities show off their red-carpet looks

IN THEATRES The month’s full slate of new releases, with detailed synopses CASTING CALL Our insider look at projects the stars have brewing

AT HOME The month’s most-anticipated DVDs, Blu-rays and games

SNAPS Candid celebrity shots from around the globe

In Every Issue

* Le magazine Cineplex is CCAB accredited and a member of PMB.

Le magazine CineplexOur Readers Come from all Walks of Life

19%

18%

23%

25%

4%12%

Index 173

Index 145

Index 104

Index 49

Index 23

Index 235

■ P 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-49 ■ A 50-64 ■ A 65+

SOURCE: PMB Fall 2012, Quebec, Base 18+




Well-Employed - 24% are MOPEs (Index 110)47% are white collar (Index 123)

Composition of Le magazine CineplexAverage Issue Readership 12+


17

FEBRUARy: Award SeasonMARCH: Spring FashionsMAy: Summer Movie PreviewjUNE: Summer Fashions

AUGUST: Back to SchoolOCTOBER: Fall Fashions & Holiday Movie PreviewNOVEMBER & DECEMBER: Holiday Gift Guide

2013 Editorial Calendar

We Reach Adults 18-34 That Others Don’t Reach

2013 Production Schedule: Le magazine Cineplex

*

Month In-Theatre Date* MaterialSpace

February Feb. 1 Jan. 8, 2013 Jan. 10, 2013

May May 1 Apr. 8, 2013 Apr. 10, 2013

June May 29 May 6, 2013 May 8, 2013

July June 26 June 3, 2013 June 5, 2013

August July 24 June 28, 2013 July 3, 2013

September Aug. 28 Aug. 2, 2013 Aug. 7, 2013

October Sept. 30 Sept. 6, 2013 Sept. 10, 2013

November Oct. 30 Oct. 7, 2013 Oct. 9, 2013

December Dec. 4 Nov. 11, 2013 Nov. 13, 2013

March Feb. 28 Feb. 4, 2013 Feb. 6, 2013

April March 28 Mar. 7, 2013 Mar. 11, 2013

*Newspaper Insert dates within week following Theatre Distribution. In Le Journal de Montréal.

Top-10 Canadian French Magazine A18-34 Average Issue Readership (000)

% Of Le magazine Cineplex Duplicated and Exclusive A18-34Average Issue Readership vs. Top A18-34 Magazines

SOURCE: PMB Fall 2012, Quebec, A18-34

7%

7%

93%

93%

89%

88%

83%

81%

81%

80%

73%

11%

12%

17%

19%

19%

20%

27%

Vs. 7 Jours

Vs. Summum

Vs. Châtelaine

Vs. Clin d’oeil

Vs. VOIR

Vs. Coup de pouce

Vs. L’actualité

Vs. Elle Québec

Vs. qu’est-ce qui mijote


7 Jours

Le magazineCineplex

VOIR

Clin d’oeil

Summum

Châtelaine

L’actualité

Coup de pouce

Elle Québec

qu’est-ce qui mijote 284

273

257

245

208

205

187

176

162

155

18

magazine appTo better serve movie fans and celebrity watchers across Canada, Cineplex Magazine and Le magazine Cineplex have amped-up their star-studded coverage with Enhanced Digital Editions for browsers and an app, featuring all of the content from the magazines, plus links to trailers, exclusive video, photo galleries and more. The free app is part of Cineplex Entertainment’s existing app—one of Canada’s most popular entertainment-focused apps with more than 3.4-million unique users (and growing) and more than 2 million unique monthly visitors*. Every month, users will be prompted to refresh the app to receive the new issue.

And… Throughout 2013, all print advertisers in Cineplex Magazine and Le magazine Cineplex will be included in the appropriate Enhanced Digital Edition and app at no additional cost! Advertisers can enrich their ads by adding links, videos or other interactive features. *SOURCE: MobiLens June, 2012

make your ad interactive!

Unlike most magazine apps, which allow readers to download a sample issue for free then charge for subsequent issues, our app issues are always free, meaning easier access for your target audience!

Where to get it:1) Inside Cineplex Entertainment’s app 2) Apple’s Newsstand3) From your browser at magazine.cineplex.com (English) or lemagazine.cineplex.com (French)

Cineplex.Com#1 Canadian Movie Entertainment Website

1,754 1,7021,822

11

14

1616

21

25

3,375

4,069

4,349

■ 2010 ■ 2011 ■ 2012

+4%+45%

+56%

+29%

SOURCE: comScore©, Jan-Aug data

Unique Visitors (000) Total Minutes (in millions) Total Pages Viewed (in millions) Total Visits (000)

cineplex.com

20

Cineplex.com is #1, delivering more unique visitors per month than any other Canadian movie site, with average monthly reach of 7% of all online users.

Movie fans flock to Cineplex.com, with more than 1.8-million unique visitors and more than 21-million page views per month*. It’s their one-stop destination for Canada’s most dynamic movie and celebrity content, including interviews with A-list stars from the pages of Cineplex Magazine and Le magazine Cineplex, daily news updates from throughout the entertainment world, trailers for current and forthcoming films, quizzes, galleries, special-event coverage and microsites such as TIFF, box-office results, exclusive video footage and coast-to-coast cinema listings, plus online ticket purchasing. *Source: ©2012 comScore, Inc. Jan-Aug

Top-5 Canadian Movie Sites

25 MillionPage Views

7 MillionPage Views

9 MillionPage Views

7 MillionPage Views

5 MillionPage Views

1,822

134% Advantage

780 765 752542

(Reach 7%)

Source: comScore, MobiLens June 2012

■ P 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-44 ■ A 45-54 ■ A 55-64 ■ A 65+



Educated - 25% have a bachelor’s degree (Index 119)- 10% have a post-graduate degree (Index 125)

Cineplex.com Yahoo! Canada Movies

Rottentomatoes.com

Tribute.ca Cinoche.com

SOURCE: comScore©, Jan-Aug 2012

30%(Index 169)

19%(Index 151)21%

(Index 123)

13% 11%(Index 179)

(Index 14)(Index 25)

(Index 70)

4% 2%

Canada’s #1 Movie Site Grows Bigger Every YearCineplex.com Year-Over-Year Comparison January-August

Average Monthly Unique Visitors (000)

Ad SizeslEAdErBoArd IMU=728 x 90

BiG Box IMU=300 x 250

SkYSCrApEr IMU=160 x 600

VokEn IMU=500 x 500

TAkEoVEr (LB, BB, Wallpaper)

VidEo AdVErTiSinG :15 sec clickable video

nEwSlETTEr IMU=320 x 250 (Static banner)

prinT Skip SCAnOnline ticketing

*Please speak to your Cineplex Media account manager for more information

21

Stand out on cineplex.com Page Skins

Dominate theatre and movie detail pages with Page Skins that integrate the Leaderboard, Big Box and surrounding page background.

CatfishRemain front-and-centre with Catfish messaging, featuring ad units that stay at the bottom of the screen as content is scrolled.

Cineplex NewslettersReach more than 340,000 subscribers to Cineplex e-newsletters in English and French.

Geo-TargetingAll Cineplex.com ad units can be targeted by region, market, theatre or site section.

Contests and PromotionsCineplex.com visitors are avid contest fans, particularly when contests and promotions are in sync with the site’s movie and celebrity content.

Online Ticketing Ad PlacementPurchasing tickets online and printing them at home is becoming increasingly popular, and ad messages can be incorporated into the printed tickets.

Pre-Roll / Post-RollAttach 15-second ads to movie trailers or other video content. Offered with an adjacent Big Box unit, Pre- and Post-Rolls deliver above-average click-through rates.

SCeNe PromotionsOne of Canada’s biggest and most beloved loyalty programs, SCEnE has over three million members nationwide and continues to grow. Advertisers can target SCEnE members demographically, psychographically or based on their moviegoing history. Cineplex Media can also identify SCEnE members who have seen your ad on screen and tailor your messaging to them.

Content SponsorshipsAsk about sponsorship or domination of special content and microsites within Cineplex.com


22

16,000

26,000+63%

Mobile Browser

Mobile Application

Cineplex Mobile-Access from

mobile devices

#10 MobileBrand inCanada

#1 CanadianMovie Site

Cineplex.com-Access from home/ work computers

SOURCE: comScore, Jan-Aug 2012; MobiLens Jan-June 2012

1,822 1,867

1,073

1,003

Cineplex.com & Cineplex MobileAverage Monthly Unique Visitors (000)

23,000Unique Visitors

66% areunduplicated

withCineplex.com

34% areduplicated withCineplex.com

Jan-July 2011 Jan-July 2012SOURCE: comScore©, Jan-July 2012

SOURCE: comScore©, July 2012

16,000

26,000+63%

Mobile Browser

Mobile Application


mobile devices





1,822 1,867

1,073

1,003



66% areunduplicated

withCineplex.com




landmarkcinemaS.ca

riSing StarS

landmarkcinemas.ca Unique Visitors Grew 63% in 2012 and deliver incremental reach of the west

with only 34% duplication with Cineplex.comAvg Monthly Unique Visitors Landmarkcinemas.ca Landmark % Duplication

with Cineplex.com

An ideal way to amplify your Cineplex.com buy across Western Canada, the official site for Landmark Cinemas’ 33-theatre chain—spanning Manitoba, Saskatchewan, Alberta, B.C. and the Yukon—features show times, trailers and coming attractions.

Ad Sizes

rising Stars Ad Sizes

All Ad Units appear on every page except the Cinema Selector Page

lEAdErBoArdIMU=728 x 90

(target size 50kb)

BiG BoxIMU=300 x 250

(target size 50kb)

SkYSCrApErIMU=160 x 600

(target size 50kb)

TAkEoVErIMU=2000 x 1200

(target size 380kb)

BillBoArd (970 x 250 IMU)

FilMSTrip (300 x 600 IMU)

porTrAiT (300 x 1050 IMU)

pUShdown (970 x 90 IMU)

SidEkiCk (300 x 250, 300 x 600, 970 x 250

IMU)

SlidEr (970 x 90 IMU)

new interactive Advertising Bureau (IAB) ‘Rising Stars’ ad units, enabling richer on-line advertising presence, are available on Cineplex.com upon request

rising Stars Ad Units• Rising Stars ad units will become the new standard for IAB Standard Ad Units. Some of these new online ad units will be incorporated into Cineplex.com during 2013 and are available to advertisers upon request.• Rising Stars access today’s cutting-edge technology, providing new tools that resonate with consumers,

and are powerful vehicles for advertisers.

*Please speak to your Cineplex Media account manager

for more information

38%

15%

15.8

7.9

Users are 2.5 Times More Likely to Interact with Rising Stars Ads*

Twice the Interaction with Rising Stars Ads*

Universal Interaction Rate Universal Interaction Time (Seconds)

Rising Stars Ad Standard Ad Rising Stars Ad Standard Ad

*SOURCE: IAB Rising Stars Research with IPG Media Lab, Feb. 2012

23

cineplex mobileServing up precisely the movie content that film fans want on the fly—synopses, show times, theatre locations and easy ticket purchase, plus breaking celebrity news, trailers, exclusive video footage and the interactive edition of Cineplex Magazine—Cineplex Mobile is Canada’s 10th largest mobile brand, delivering more than 2 million unique visitors per month.**SOURCe: MobiLens June, 2012

Cineplex Mobile Subscribers

Cineplex Mobile

Cineplex Mobile Subscriber Composition (%)

Cineplex Mobile is Canada’s 10th Largest Mobile Brand and Delivers Larger Average Monthly Unique Visitors than the Parent Online Site

16,000

26,000+63%

Mobile Browser

Mobile Application


mobile devices





1,822 1,867

1,073

1,003



66% areunduplicated

withCineplex.com




25 MillionPage Views

7 MillionPage Views

9 MillionPage Views

7 MillionPage Views

5 MillionPage Views

1,822

134% Advantage

780 765 752542

(Reach 7%)

Source: comScore, MobiLens June 2012

■ P 12-17 ■ A 18-24 ■ A 25-34 ■ A 35-44 ■ A 45-54 ■ A 55-64 ■ A 65+



Educated - 25% have a bachelor’s degree (Index 119)- 10% have a post-graduate degree (Index 125)

Cineplex.com Yahoo! Canada Movies

Rottentomatoes.com

Tribute.ca Cinoche.com

SOURCE: comScore©, Jan-Aug 2012

30%(Index 169)

19%(Index 151)21%

(Index 123)

13% 11%(Index 179)

(Index 14)(Index 25)

(Index 70)

4% 2%

Mobile Ad Size

MoBilE BAnnErSMobile Site

IMU=320 x 50

[email protected]

HEAD OFFICE102 Atlantic Avenue, Toronto, ON M6K 1X9

TORONTO P: 416.539.8800 F: 416.539.8511

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