cio strategies for the next generation customer …...john’s measures of success...
TRANSCRIPT
![Page 1: CIO Strategies for The Next Generation Customer …...John’s Measures of Success •Growth/Flexibility (markets) •Experience (key processes) •Next Wave of Productivity •Time](https://reader034.vdocuments.net/reader034/viewer/2022042020/5e77247557a3086be15d602f/html5/thumbnails/1.jpg)
© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1
CIO Strategiesfor The NextGeneration CustomerExperience
Rebecca JacobySVP, Chief Information Officer
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 2
John’s Measures of Success
• Growth/Flexibility(markets)
• Experience (key processes)
• Next Wave ofProductivity
• Time to Capability
ENABLE SPECIFICALLY
• Global Network andDate CenterStrategy
• Network as thePlatform
• New BusinessModels
FIX/Raise The Game
• OperationalExcellence
• Leadership Team• IT as a Strategic
Partner
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 3
Cisco’s Unique Value Proposition
Business Architecture
Technology Architecture
Network as the Platform
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 4
Business Architecture
Technology Architecture
Network as the Platform
Cisco IT Value Proposition
Enable Every Move We Make With IT
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 5
The Three Eras of IT at Cisco
Motivator
Technology
Network
Transaction
Internet
Network ofNetworks
Empowered UserProcessWebEra
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 6
The Three Eras of IT at Cisco
Motivator
Technology
Network
Transaction
Internet
Network ofNetworks
Empowered UserProcessWebEra
Transformational
E-Commerce
EmployeeSelf-Service
Virtual Close
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 7
The Three Eras of IT at Cisco
Motivator
Technology
Network
Transaction
Internet
Network ofNetworks
Interaction
Convergence
IntelligentInformationNetwork
Empowered UserProcessWebEra
Transformational
E-Commerce
EmployeeSelf-Service
Virtual Close
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 8
The Three Eras of IT at Cisco
Motivator
Technology
Network
Transaction
Internet
Network ofNetworks
Interaction
Convergence
IntelligentInformationNetwork
Empowered UserProcessWebEra
Transformational
E-Commerce
EmployeeSelf-Service
Virtual Close
Sustainable
UnifiedCommunications
Supply ChainEcosystem
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 9
The Three Eras of IT at Cisco
Motivator
Technology
Network
Transaction
Internet
Network ofNetworks
Interaction
Convergence
IntelligentInformationNetwork
Experience
Web 2.0
HumanNetwork
Empowered UserProcessWebEra
Transformational
E-Commerce
EmployeeSelf-Service
Virtual Close
Sustainable
UnifiedCommunications
Supply ChainEcosystem
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 10
The Three Eras of IT at Cisco
Motivator
Technology
Network
Transaction
Internet
Network ofNetworks
Interaction
Convergence
IntelligentInformationNetwork
Experience
Web 2.0
HumanNetwork
Empowered UserProcessWebEra
Transformational
E-Commerce
EmployeeSelf-Service
Virtual Close
Sustainable
UnifiedCommunications
Supply ChainEcosystem
Transformational
Commerce andServices OrientedArchitecture
Enterprise ClassCollaborationTechnologies
Service OrientedData Center
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 11
Differentiating IT: Strategic Levers
Value Center
Architecture
Collaboration
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 12
Differentiating IT: Strategic Levers
Value Center
Architecture
Collaboration
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 13
Productivity
Growth
Experience
Positioning the IT Organizationto Execute for Value
Measuring Success
Strategies
BusinessCapabilities
OperationalFunctionality
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 14
CIOs Can Change the Ratio
Business Capabilities
Strategies
Operational Functionality
Source: Cisco Adapted from Gartner
61%
18%21%% of IT Budget
2007
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 15
CIOs Can Change the Ratio
Business Capabilities
Strategies
Operational Functionality
Source: Cisco Adapted from Gartner
55%
21%24%% of IT Budget
2010
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 16
Cisco IT Goal
Business Capabilities
Strategies
Operational Functionality
Source: Cisco
33%
33%33%
% of IT Budget
Cisco 3-5 Years
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 17
Cap
abili
ties
Arc
hite
ctur
eCIOs Value Proposition: Communication
Technology/Business Architectures
New BusinessProcess
Growth/Productivity Strategies
Vision/Strategy
IT/Program Progress,Capabilities
CIO CEO
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 18
Cap
abili
ties
Arc
hite
ctur
eCIOs Value Proposition: Communication
Technology/Business Architectures
New BusinessProcess
Growth/Productivity Strategies
Vision/Strategy
IT/Program Progress,Capabilities
CIO CEO
CIOSynchronizer
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 19
What Does the BusinessReally Want?Q:
More. Faster.
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 20
Accelerating Value Over Time:Unified Communications
Strategy
1 Year 2 3 4 5 6 7 8
BusinessCapabilities
OperationalExcellence
• 40,000Phones
• IPT
• 60,000Phones
• Unity
• 60,000Phones
• Unity
MeetingPlace
VideoCUVA
• MeetingPlace
• VideoCUVA
• 60,000Phones
• Unity• Meeting
Place
• 60,000Phones
• Unity
• Video Meeting Place• IP Communicator• Cisco Uniformed
Presence Server• Orative
Unified Communications Revenue Unified Communications Cost
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 21
Accelerating Value Over Time:Unified Communications
Strategy
1 Year 2 3 4 5 6 7 8
BusinessCapabilities
OperationalExcellence
• 40,000Phones
• IPT
• 60,000Phones
• Unity
• 60,000Phones
• Unity
MeetingPlace
VideoCUVA
• MeetingPlace
• VideoCUVA
• 60,000Phones
• Unity• Meeting
Place
• 60,000Phones
• Unity
• Video Meeting Place• IP Communicator• Cisco Uniformed
Presence Server• Orative
Unified Communications Revenue Unified Communications Cost
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 22
Accelerating Value Over Time:TelePresence
1 Year 2 3 4 5 6 7 8
• 210 Cisco TelePresenceGlobally (multi-point)
• B2B Certifications for 3 SPs• B2B Five Customers/Partners
• Cisco 3.0
Timeframes are
Shrinking
Strategy
BusinessCapabilities
OperationalExcellence
• 110 CiscoTelePresenceGlobally (single point)
• Multi-point pilotcomplete
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 23
ValueCenter
The Journey from Cost Centerto Value Center
CostCenter
Faster
Give Them WhatThey Want
Understand theBusiness
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 24
Differentiating IT: Strategic Levers
Value Center
Architecture
Collaboration
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 25
Architectural Transformation
Architecture Isthe Blueprint thatDetermines TIMEto BusinessCapability
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 26
Governance,Standardization
IT Enablement Architecture
Flexibility,Personalization
Consumer
Globalization Regulatory
SecurityLegacy Systems
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 27
Governance,Standardization
IT Enablement Architecture
Flexibility,Personalization
Consumer
Globalization Regulatory
SecurityBusiness ProcessCommon Business
Services
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 28
Governance,Standardization
IT Enablement Architecture
Flexibility,Personalization
Consumer
Globalization Regulatory
Security
Network as the Platform
Service Oriented Arch.
Collaboration Tools
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 29
Procter and Gamble: Example
35%of New ProductsHave Elements thatwere DevelopedOutside of P&G
45%of Initiatives inDevelopment HaveElements that wereDiscovered Externally
60%Increase in R&DProductivity
1.5M People Outside
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 30
Procter and Gamble: Example
35%of New ProductsHave Elements thatwere DevelopedOutside of P&G
45%of Initiatives inDevelopment HaveElements that wereDiscovered Externally
60%Increase in R&DProductivity
1.5M People Outside“Our global networks are the platform for the activitiesthat, together constitute “the connect and develop”strategy. But networks themselves don’t providecompetitive advantage…Its how you build and usethem that matters.”Procter and Gamble from Harvard Business Review, March 2006
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 31
How Do You Get People toUse Technology to AchieveBusiness Results?
Q:
Enable Them to Do it the Way They Want
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 32
Differentiating IT: Strategic Levers
Value Center
Architecture
Collaboration
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 33
InnovationProductivity Growth
Why is Collaboration Relevantto the Enterprise?
Accelerates Accelerates Accelerates
Collaboration
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 34
Views of Collaboration Technologies
Control Chaos
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 35
Leadership Beyond Technology
Process
Technology
Culture
Web-Services Video Unified Communications TelePresence Wikis Blogs
Business Success Metrics Scaleable and Efficient
Processes Common Services Core vs. Context
Invite Participation Pervasive Accountability On-Line Social Networking
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 36
CrossFunctional
Tiger Teams
Collaboration:Product Ideas to Launches
I-Zone WikiAction
LeadershipForum
Partnership
Find Filter GTM
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 37
Collaboration:Product Ideas to Launches
CrossFunctional
Tiger TeamsI-Zone Wiki
ActionLeadership
ForumPartnership
Find Filter GTM
In One Year:
400 Contributions to I-Zone since August, 2006
12 Have Reached Project Stage
4 Business Units Formed: Media Services,TelePresence, Physical Security, Safety andSecurity Systems
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 38
Summary
Synchronize Businessand Technology,Shrink Time toCapability
CollaborationAcceleratesProductivityThrough Growthand Innovation.Lead and Win.
Value Center Collaboration
ArchitectureDefines the Ability toRespond to BusinessOpportunities andRisks. NOW is theTime to Transform
Architecture
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© 2007 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 39