cipla strategy

8/20/2019 CIPLA Strategy

1/10

GROUP-6

Tushar Agarwal -H002Supriya Kirtiman -H027Kshitij Mittal - H037Rupali Singhania -

H061Nirati Ran ani Sinha -

CIPLA : GLOBAL EXPANSION

STRATEGY

“Caring ForLife”


2/10

INDUSTRYOVERVIEW - n!ian pharma"#uti"al in!ustry is highly $ragm#nt#!an! has r#lati%#ly l&w !rug pri"#s as "&mpar#! with

th# r#gulat#! mar'#ts

- t is si(#! at )S* 3+ ,illi&n in 2013-1+

- str&ng gr&wth traj#"t&ry &%#r th# past $#w y#ars

- Th# !&m#sti" $&rmulati&ns mar'#t is &nly 11 p#r"#nt &$ th# gl&,al pharma"#uti"al mar'#t

- /&w#r !rug pri"#s an! l#ss#r p#n#trati&n &$h#alth"ar# %is-a-%is !#%#l&p#! mar'#ts su"h as )S

an! ur&p#

- n!ia sp#n!s &nly 3 - + &$ its t&tal 4*5 &nh#alth"ar# !#%#l&p#! "&untri#s sp#n! 10-13

- 8p&rts ar# th# "&rn#rst&n# $&r gr&wth with '#y

str#ngths &$ "&st-"&mp#titi%#n#ss an! a!%an"#!pr&"#ss "h#mistry s'ills


3/10

9&un!#! ,y Dr. K.A.Hamied as :h#mi"al n!ustrial ; 5harma"#uti"al/a,&rat&ri#s in th# y#ar 1s r#%#nu#s gr#w str&ngly ,y "l&s# t& 22 p#r "#nt y-&-y in

2013-1+ !ri%#n ,y a 2 p#r "#nt y-&-y gr&wth in #8p&rts

Th# "&mpany als& &?#rs s#r%i"#s li'# "&nsulting "&mmissi&ning plant#ngin##ring t#"hni"al 'n&w-h&w trans$#r an! supp&rt


4/10

• N&n# shall ,# !#ni#! t&ma'# n!ia s#l$-su@"i#nt inh#alth"ar#

=SN

• T& ,# a l#a!ing gl&,alh#alth"ar# "&mpany whi"hus#s t#"hn&l&gy an!

inn&%ati&n t& m##t#%#ry!ay n##!s &$ allpati#nts

MSS

N


5/10

sta,lish#!

1935 1944

*#man! $&r s#l$-su@"i#nt

an! n&t t& imp&rt

Basi" "h#mi"alsr#Cuir#! $&r

pharma"#uti"als

1947

1


6/10

:ipla supp&rt#!

N&rth A$ri"a an!su, Saharan

r#gi&ns

2006 2007

:ipla !#"i!#! t& a"Cuir#

Fi-pillG t&p 300 pharmapr&!u"t

:ipla r#%#rs##ngin##r#! in

!#%#l&ping mar'#ts

%i&lating TR5S asagainst a?&r!a,ility

2009

T: p&rt$&li&str#ngth#n#!with ,ran!sli'# /a"t&:alamin#Sari!&n

5&ly"r&lanta"i!

2010 2011 2012

:5/A a"Cuir#!M#!pr& S&uth

A$ri"a !istri,uti&npartn#r

2013onward

Timeline(Con! "#

:ipla ha!strat#gi" allian"#s

with %a8 an! T#%a

Sales increased

by Rs. 31 croreM#r"' ti#s up with :ipla

t& s#ll H=!rugralt#gra%ir in

n!ia

:&mpany slash#! pri"#s&$ 3 li$# sa%ing "an"#r!rugs in SA ,y 0-6+

Strengthened position

in South African market

Commitment towork with global

partners

Revenue tripled


7/10

Pra!a"ad# Va"$% &r%a'(on )od%"

*o''o+ o, Pra+(d .ra+%wor/

Eono+(d%%"o+%n'

and o(a"'ran,or+a'(on

*OP &on$+%r

and *OP%n'r%r%n%$r

&((" o(%' and"oa" o'

Sa"%and

d('r(a%n(

%

Pr(a'%

En'%rr(%


8/10

ow R(/

ar'n%r!(+od%" ,orEor' 'o ao(d

r((nr%$r%

P$"(Pr(a'%Par'n%r!(

&("a d%%"o8+an$,a'$r% and $"(%

,or+$"a'(on w!("% ('ar'n%r ( r%on("% ,orr%$"a'or "(n8 "%a"

+a''%r and +ar/%'(n o,rod$'

I++%n%""%%ra%d (n

3rd wor"d

o$n'r(%&("a !a

r%"(%d !%a("on

ar'n%r!('o %n'%r (n'o

(n'%rna'(ona"+ar/%'

.or '!% r' '(+%8 '!% r+( a"o "oo/(n o$'ward

w('! r%ard 'o a(n a ,ron'"(n% r%%n% aroad and

a"o nan(n (' RnDro:%' and ( o%n 'o

ar'n%r(n8 (n "(%n(n anda;$(r(n ET STR=TEGY


9/10

ra'% E%$'(on S'% Cost Leadership rice cutting to

management orientation

operation Low risk partnership

model for e!port

business formations in 3rd

world "valuation of licensing

deals Seek #ront end presence

in developed countries Seek e!ternal R$%

funding Strategic alliances and

&'s


10/10

Glo$al %ar&e'

- 9&"us &n !#%#l&p#!mar'#ts &$ )S an!

)R5

- Buil! a $r&nt-#n!pr#s#n"#

ome %ar&e'

- 9urth#r str#ngth#np&siti&n in h&m#

mar'#ts n!ia ;S&uth A$ri"a

R)* an!

Inno+aion- :ipla N#w =#ntur#s

will i!#nti$yin%#stm#nt

&pp&rtuniti#s an!a"Cuir# R;*"&mpani#s

Talen Pool

- Hir# s#ni&r-l#%#ltal#nt an! s#ni&rpr&$#ssi&nals t&

,uil! "apa,ility inint#rnati&nal

mar'#ts

Pro!,-raionali.aion

9&"us t&war!sm&r# lu"rati%#

pr&!u"t p&rt$&li&

.UTURE GROWT?STR=TEGY

cipla strategy

Documents