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How To Rock An Open House
What is an Open House?An Opportunity
•An opportunity for the community to learn more about your school
•An opportunity to increase appointment sets and enrollments
•An opportunity to involve grads
•An opportunity to get everyone on the same page
What is an Open House?An Opportunity
•An opportunity for the community to learn more about your school
•An opportunity to increase appointment sets and enrollments
•An opportunity to involve grads
•An opportunity to get everyone on the same page
Not Just an Open HouseWhat’s the draw to your school?
•Guest speakers
•Workshops
•Grads show & tell
•Information Day
•Bring A Friend Day
•Lunch
•Industry information
Timing Is Everything
• 4 weeks prior to start
• Fall quarter = 2 open houses
• Check all calendars
• Required for everyone to be available
Prepare Prepare Prepare
•Goals of event
•Who to invite
•How to spread the word
•The messaging
•The people
Radio Spots
Student Testimonial
Alumni Testimonial
MediaDrive every contact to the event
•Radio
•Website
•Email Signatures
•Auto emails
•On hold messaging
•Voicemails
Require RSVPs
• Who’s Calling-assign a special number
• Master RSVP list
• All RSVPs are leads
• Reconcile with CampusVue and assign
• Note activity in CV
• Schedule interviews with all guests
before
Schedule of the DayCreating a Sense of Urgency
•Registration Table
• General Presentation
• Program Presentations
• Other School Services
• Tours
• Appointments
• Applications
The ExtrasCreate Energy
•Workshops
•Live Music
•Lunch or breakfast
•Giveaways
•Video presentations
•Successful grads
Follow-Up
• All RSVPs are leads
• Make note of who showed
• Follow up emails
• Keep track of numbers for metrics
• Share your success-social media
• Use what you got for the next one
• Follow up meeting
By The Numbers
• 17% of attendees scheduled an appt
• Leads up by 260%
• Website visits up 47%
• Increase in Facebook Fans
• Increase in Facebook Alumni
By The Numbers
