cirque du soleil
DESCRIPTION
Cirque du Soleil. Case Analysis Lana Smith. The Industry 1980’s. Traditional circus industry was unattractive. Market growth and revenues stagnant. Competitors were fighting for market share. Little differentiation. - PowerPoint PPT PresentationTRANSCRIPT
Cirque du Soleil
Case Analysis
Lana Smith
The Industry 1980’s
• Traditional circus industry was unattractive.
• Market growth and revenues stagnant.
• Competitors were fighting for market share.
• Little differentiation
MISSION Cirque du Soleil’s mission is to invoke the
imagination, provoke the senses and evoke the emotions of people around the world.
Traditional Competition
• Traditional circuses were trying to survive
• Competing to attain renowned acts
• Costs rose without significantly increasing revenues.
Traditional Circus Appeal
• Awe
• Clowns
• Acrobats
• Trained Animal Performances
• Family Atmosphere
• Live Entertainment
Becoming Cirque
• Eliminations from Traditional Circus
– Animals
– Vendors
– Concession Sales
– Low Ticket Cost
• Lasting Traditions
– Clowns
– Acrobats
– The Big Tent
• Human beings create the show
• Clever performances with theme
• Outrageous Costumes
• No Animals
• Combination of Circus, Broadway and Opera
What is the Difference?
Financial Implications
Decreased Costs
Increased Revenue
Analysis
Strengths-
Unique, Sustainable Advantage
Weaknesses-
Potential Market Saturation
Opportunities-
No Limits to Expansion
Threats-
Bad Management,
Lack of New Talent
*All pictures came directly from Cirque du Soleil's website
Questions?