cisb594 – business intelligence assignment 2 briefing

CISB594 – Business IntelligenceCISB594 – Business Intelligence

Assignment 2 BriefingAssignment 2 Briefing


AssessmentAssessment

• GroupGroup Assignments (30%) Assignments (30%) • Test (20%) – after week 7Test (20%) – after week 7• Final Exam (50%)Final Exam (50%)


Section ASection A

• A research on Business Intelligence in health industry. The outcome of this research should be presented in a form of an academic paper, of not less than 1500 words (not inclusive of the list of references) in length.


Section ASection A

• The paper is to be written complete with evidence of research and referencing. Students are advised to apply the correct use of suitable academic writing format and style throughout the paper.

• It is important that at this level, students do not just regurgitate the points from their reading materials. It is expected that students show overall understanding of what has been written and also to demonstrate a good level of critical thinking.


Section ASection AMarking Scheme

Submission• This referenced research paper is to be submitted to your

lecturer by week 5.week 5.

Individual Assignment Marks 40

Research & Referencing – Use of appropriate and credible sources to support viewpoints discussed in the paper

20

Overall understanding of Business Intelligence 10

Documentation format, paper presentation and demonstration of professionalism in the submission

10


Section BSection B• Your group work is to conduct investigation/information gathering in a

business of your choice business of your choice to determine how data warehousing, data mining, OLAP, and visualization business intelligence tools could assist the executives/management team in their work.

• Write up a report describing your findings. Include discussions on benefits, disadvantages as well as diagrams in your report as you see appropriate.

• Identify a business. Assume that your group has been commissioned by the business to produce a presentation to the board showing how Business Intelligence can be beneficial to the organization. Prepare a presentation for this.


Section BSection B• Your proposal should be in the form of a report, describing :

– the background of the business, – problem faced (from the context of business intelligence only), – recommendation for solution, – a conceptual system overview (supported by architectural diagram

and other necessary details) • Screen mock-ups to demonstrate the end users’ side will be useful. You

are not required to produce any working software. Screen mock-ups can be originated in any tools of your choice.

• In addition to the report you are expected to deliver a presentation on your findings and proposals. This presentation should last no more than 20 minutes (including a few minutes of questions and answers) and should be supported by no more than ten PowerPoint slides


Section B : Group Assignment (Marking Scheme)Section B : Group Assignment (Marking Scheme)• The business scenario - Description of the current system (without BI)• Managements requirements based on the current system (common business

questions asked by the management to help them with decision making• Critical views on how BI can be beneficial to the management team from business

perspectives

20

• Proposal for BI system• Discuss the architecture and data warehouse model approach – include

diagram and justify the choice• Discuss whether your team will recommend the organization to purchase tools

from vendors or build the system itself. Justify your suggestion.• Discuss and build the mock screen to demonstrate support for decision making

for the users mentioned in the business scenario (images of dashboards will be good)

• Discuss what are the possible implementation issues your team foresees to happen in the organization and how it can be addressed.

• Discuss how web analytics and customer analytics aspect in data mining can be applicable for data in your assignment project.

35

• Presentation skills and a demonstration of a good team work, including PowerPoint slides.

• To be demonstrated through the executive summary and the PowerPoint presentation.

5


Section BSection B

Submission • A hardcopy and softcopy of the slides – printed & spiral

bound• The group report (together with the power point slides

intended for the presentation) is to be handed in to your lecturer by 5:00 PM, Monday week 12.5:00 PM, Monday week 12.The presentation will take place in week 13 and 14.


Getting startedGetting started

• Decide on a business of your choice in which you are planning to propose the Business Intelligence use

• Identify some management roles in the business, list out all the potential business questions the managers may ask

• Explain how answers to these questions can be beneficial in contributing towards business competitiveness


ExamplesExamples• Business : Giant/Tesco/Cold StorageBusiness : Giant/Tesco/Cold Storage• Management roles : Sales/Promotion Manager, Stock Management roles : Sales/Promotion Manager, Stock

Manager, Operations ManagerManager, Operations Manager• Sales Managers Question:Sales Managers Question:

– I want to know which products from the bakery sold quickly/slowlyI want to know which products from the bakery sold quickly/slowly– I want to see the patterns of purchase for customers who come in I want to see the patterns of purchase for customers who come in

close to the closing time in the last 2 yearsclose to the closing time in the last 2 years– I want to know which advertisement/promotion brings in the most I want to know which advertisement/promotion brings in the most

customers in the last 5 yearscustomers in the last 5 years

• How can the answers to these questions help achieve How can the answers to these questions help achieve business competitiveness?business competitiveness?


Section B : Group Assignment (Marking Scheme)Section B : Group Assignment (Marking Scheme)• The business scenario - Description of the current system (without BI)• Managements requirements based on the current system (common business

questions asked by the management to help them with decision making• Critical views on how BI can be beneficial to the management team from business

perspectives

20

• Think of a business• Assume you are part of the management/ decision makers (Identify at least

2 roles)• Identify a list of business questions you may have in performing your duties• Discuss how the answers to these questions can help make the business

perform better• Prepare a presentation to summarize your discussion

cisb594 – business intelligence assignment 2 briefing

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