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  • 8/4/2019 Cisco BB Stimulus Value Prop Doc

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    Broadband Stimulus Initiative:Broadband Solutions for Service Providers

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    Broadband Solutions Page

    Table of Contents

    Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

    Broadband Stimulus Overview . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1

    What Does ARRA Mean to Me? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

    Grant Writing Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

    Service Provider Opportunity for Growth . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

    Success with Cisco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

    Cisco Solution Overview. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

    Solution Architectures. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

    FTTH and Broadband Aggregation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

    Cable Architectures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

    Wireless Architectures . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

    Services and Support . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

    Cisco Capital . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

    Partners and Channels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

    For more Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11

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    Broadband Stimulus Initiative:Broadband Solutions for Service Providers

    Broadband Solutions Page

    Executive Summary

    The American Recovery and Reinvestment Act (ARRA), otherwise known as the Economic

    Stimulus Act, was introduced in February 2009. By including broadband stimulus packages,

    this Act creates a unique opportunity to expand broadband services into rural communities

    that would otherwise be unserved. This also means hundreds of thousands of new jobs

    on the horizon. With this shift comes the need for service providers to take another look a

    the competition, application processes, network build-out, and design. Cisco understands

    this and is prepared to offer its customers the total support package: next-generation

    broadband solutions, complete network and services support, financing and grant appli-

    cation assistance, cross-industry knowledge, and proven relationships with partners in

    public and private entities. Cisco is positioned to take you where you need to be today.

    Broadband Stimulus Overview

    In this economic climate, job creation and retention are hot topics. According to the 2007

    study The Effects of Broadband Deployment on Output and Employment: A Cross-Sectional

    Analysis of U.S. Data,* there is a strong correlation between broadband growth and the

    number of new jobs available. It estimates that a 1 percent increase in broadband pene-

    tration could create 293,000 more jobs and the benefits of broadband do not stop there

    Just last month, The Information Technology and Innovation Foundation (ITIF) published

    The Need for Speed: The Importance of Next-Generation Broadband.** It confirms that

    deploying next-generation broadband to 80 percent of U.S. households would create

    approximately two million new or retained direct and indirect jobs.

    **Crandall, Robert, William Lehr, and Robert Litan. The Effects of Broadband Deployment on Output and Employment: A Cross-sectional Analysis of U.S. Data. Issues in Economic Policy 6 (2007).

    **Ezell, Stephen, Robert Atkinson, Daniel Casastro and George Ou. The Need for Speed: The Importance of Next-Generation Broadband Networks. The Information Technology and Innovation

    Foundation Mar. 2009.

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    Broadband Solutions Page

    Figure 1. Job Growth

    What Does ARRA Mean to Me?The ARRA is a US$787 billion package aimed at creating jobs and increasing economic

    efficiencies by spurring technological advances in science and health. Of this amount,

    $7.2 billion is targeted for broadband loans, loan guarantees, and grants. $4.7 billion of this

    is to be administered by the National Telecommunications and Information Association

    (NTIA), and the remaining $2.5 billion is to be administered by the Rural Utility Service (RUS)

    Heres a breakdown:

    NTIA was awarded $4.7 billion to fund the Broadband Technology Opportunities Program

    (BTOP), of which over $3.7 billion is specifically allocated for broadband grants. The pro-

    gram focuses on improving broadband access in unserved and underserved areas.

    In awarding any grant, NTIA must do the following, to the extent practical (Table 1):

    Table 1. Priority Considerations for NTIA

    Priority Considerations

    Determine the grant will increase affordability, subscribership, or service to the greatest

    population of users in the area.

    Determine the grant will provide the greatest broadband speed possible to the greatest

    population of users in the area.

    Ensure funding will be used to stimulate the demand for broadband, while improving

    access and use of broadband by public safety agencies.

    Ensure all grants are made before September 30, 2010, and will be finished within two

    years of the award.

    Ensure the federal share of any project does not exceed 80% unless applicant specifi-

    cally petitions the NTIA for a waiver demonstrating financial hardship.

    RUS received $2.5 billion targeted for distance learning, telemedicine, and broadband.

    This is to be used for grants, loans, and loan guarantees; and 75 percent of the funding

    must target rural communities that are without sufficient broadband and qualify for

    economic development.

    3,500,000

    0

    5000,000

    1,000,000

    1,500,000

    2,000,000

    U.S.

    JobGrowth

    2,500,000

    3,000,000

    1 2 3 4 5

    Percentage Increase in Broadband Penetration

    6 7 8 9 10

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    In awarding any grant, RUS will give priority to those who meet the following criteria

    (Table 2):

    Table 2. Priority Considerations for RUS

    Priority Considerations

    Projects that create choice of more than one provider

    Projects in unserved areas

    Prior Rural Electrification Act borrowers

    Projects that are fully funded

    Grant Support

    Understanding the American Recovery and Reinvestment Act (ARRA) can be a bit over-

    whelming and often requires a solid understanding of the funding landscape. Even the

    most experienced organization can benefit from getting help in deciphering the loan and

    grant programs. Cisco has partnered with a premier grant expert to provide a range of

    services that can help our selected customers in every aspect of the grant process. Thisincludes grant identification and updates, one-on-one consultation sessions, ongoing

    help desk support , and customized grant overviews.

    If you have been qualified to receive Grants Office support, Cisco will sponsor a one-on-

    one consultative session with Grants Office, LLC. Grants Office is a Rochester, NY-based

    company with over 14 years of experience in all facets of grant seeking and proposal

    development. The consultation will provide you with access to a grants professional with

    expertise in the ARRA broadband funding opportunities.

    This consultative session will assist you in identifying and understanding the key compo-

    nents to the funding opportunities, and help you determine:

    How well your project fits the guidelines of the ARRA programs

    What aspects of your project should be highlighted in your proposal

    Any shortcomings of your project and how you can overcome them

    Necessary steps to take prior to submission

    Answers to any questions you have

    Following the session, Grants Office will 1) provide you

    with a Project Assessment and Next Steps Report to

    recap and summarize the discoveries from the consul-

    tative session and 2) provide a list of steps to be com-

    pleted for a successful proposal.

    Service Provider Opportunity for GrowthThese broadband stimulus programs represent an

    unprecedented opportunity to improve the economic

    vitality of unserved and underserved communities

    throughout the United States. This program will offer

    incentives to create and implement next-generation

    broadband networks. As a result, this work will undoubt-

    edly serve as a foundation for future applications and ser-

    vices that will increase quality of life and boost economic

    growth for years to come.

    Broadband Solutions Page

    For Service Providers, this

    represents a unique time to

    fund out-of-market expansioninto adjacent communities

    while increasing customer

    base and revenue streams.

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    For service providers, this represents a unique time to fund out-of-market expansion into

    adjacent communities while increasing customer base and revenue streams. With that

    opportunity comes a set of challenges for service providers, and Cisco is ready and

    prepared to help you meet them.

    Designing and deploying broadband network expansion projects, in the time framesrequired by the NTIA and RUS, can pose challenges for service providers who may lack

    technical resources. All applicants may need to be flexible and consider alternative business

    models and partnerships with other institutions. Though this may create another level of

    complexity, it may also ensure that the application best addresses NTIA and RUS priorities,

    and has the greatest chance for commercial success.

    Its important to note that the application process and selection criteria are still being

    defined. Even so, service providers who offer the greatest broadband capability to the

    most people, and are savvy in the application process while still adhering to NTIA and

    RUS principles will have the greatest chance of their success in the application process

    For the 2.5-GHz EBS spectrum holders, the FCC defines substantial service as that

    which is sound, favorable, and substantially above a mediocre level which may minimally

    warrant renewal. If substantial service standards are not met by May of 2011, the FCC

    can take back any and all frequencies not meeting the requirements. Given the current

    economic conditions, industry consolidation, and looming build-out deadlines, this is

    certainly a disadvantage and must be addressed.

    Lastly, projects that are matched by a higher percentage of private funds will be more

    favorably considered.

    Success with Cisco

    Service providers have a myriad of choices when considering broadband partnerships

    for stimulus-targeted broadband projects. Choosing the right partner is extremely critical

    to ensuring commercial success and future viability of your project. Key considerations

    need to include: financial stability and grant application support, breadth of broadband

    offerings, deep industry knowledge, and experience with greenfield and brownfielddeployments, particularly in rural markets.

    Cisco offers comprehensive support for its next-generation broadband solutions from

    application support, deal structuring, and financing, to network design, implementation,

    and support ser vices. Cisco brings deep industry knowledge and a foundation from

    which innovative partnerships and business models can be explored. Table 3 lists some

    benefits that can set your organization apart in the grant application process.

    Table 3. The Cisco Advantage

    Keys to Success Cisco

    Full suite of home and office broadband solutions: headend, transport,

    outside plant, end-user customer premise equipment (CPE)

    Over 30 years of broadband experience

    Industry leader in technical services

    Proven success in design, development, and deployment of next-generation

    broadband infrastructure

    Grant application support

    Deep vertical industry knowledge for stimulus partnership consideration

    Financing at favorable rates with Cisco CapitalSM

    Financial stability

    Broadband Solutions Page

    Cisco brings deep industry

    knowledge and a foundation

    from which innovative partner-

    ships and business models

    can be explored. Benefits

    such as these could set your

    project apart in the grant

    application process.

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    Cisco Solution Overview

    Solution Architectures

    Ciscos solutions help enable service providers to build offerings across multiple service

    types. The basis of all of these solutions is the IP Next-Generation Network (IP NGN). The

    flexible, modular architecture of the IP NGN helps enable providers to lower operatingcosts while increasing the speed of service deployment.

    Figure 2. The IP NGN

    Ciscos leadership in IP routing, switching, and optical is the basis of the IP NGN. Our suite

    of IP products, including the Cisco CRS-1 Carrier Routing System; Cisco 7600, ASR 9000,

    and ASR 1000 Series routers; and the Cisco ONS 15454 multiservice platforms, helps

    enable operators to move IP traffic across their networks at gigabit speeds while dif feren-

    tiating traffic types and maintaining a high quality of service. The solutions most relevant

    to the broadband stimulus initiative are:

    Fiber to the home (FTTH) and broadband aggregation

    Cable architectures

    Broadband wireless

    FTTH and Broadband Aggregation Architectures

    Cisco helps provide first-mile Ethernet access in FTTH deployments with the Cisco

    ME 3400 and ME 4500 Series Carrier Ethernet switches. Cisco also enables scalable,

    cost-effective aggregation and transport within a service providers market with its Cisco

    7600 Series and Cisco ONS 15454 DWDM platforms.

    Broadband Solutions Page

    Intelligent Networking

    TransportNetwork

    Layer Customer

    Element

    Access/

    Aggregation

    Intelligent

    Edge

    Multiservice

    Core

    Service

    Layer

    Service

    Exchange

    Open Framework

    for Personalized

    Any Play Delivery

    (any service,

    to any device,

    to any location)

    Application

    Layer

    Tele-

    PresenceCollaboration

    Presence-

    Based

    Telephony

    Web

    Services

    Mobile

    Apps

    IP

    Contact

    Center

    SelfService

    Billing

    Mobility

    PolicyIdentity

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    To reach subscribers with other access technologies such as ADSL2+, VDSL, or PON, the

    Cisco ME 3400 and ME 4500 Series platforms provide cost-effective Ethernet aggrega-

    tion in remote locations. These platforms give carriers the ability to build carrier-class,

    geographically dispersed Layer 2 access domains using Resilient Ethernet Protocol

    (REP) technology.

    Figure 3. FTTH Access and Aggregation Network

    As there is a need to further aggregate subscriber traffic, service providers can take

    advantage of the feature-rich capabilities of the Cisco 7600 Series platform to build an

    industry-standard Multiprotocol Label Switching (MPLS) core transport infrastructure.

    This helps the service provider to collect the access network traffic and aggregate it onto

    a common network. This network can suppor t todays mixture of voice, video, and high-

    speed data services with the ability to scale to whatever tomorrow brings.

    Cable Architectures

    Cisco offers an industry-leading approach to cable system design with a single, converged

    network architecture that combines integrated video, voice, and Internet service (Figure 4).

    This enables cable operators to offer tiered packages of services to their business and

    residential subscribers. With a single converged network, operators can more rapidly

    deploy new advanced services while reducing operating costs.

    Figure 4. End-to-End Next-Generation Cable Network

    Broadband Solutions Page

    The

    Internet

    Access Network

    (1G10G)

    Cisco

    ME 3400

    Cisco

    7600

    Cisco

    7600

    IP/MPLS

    Aggregation Network

    (10 GE)

    National Data Center

    Voice Complex

    Video Complex

    Network Mgt Complex

    IP Security Complex

    HybridFiber-

    Coaxial(HFC)

    CMTS Cisco 4500 or

    Cisco 7600

    Cisco7600

    Cisco7600

    Cisco7600

    Cis co CRS-1 Cis co CRS-1

    Cisco CRS 1

    Cisco CRS-1

    Cisco CRS-1Cisco 7600 or

    CRS-1

    Cisco QAM

    Cisco Set-Top Box

    Cisco ISR Router

    Home/Small OfficeAccess/

    H ub A cc es s/ Hub

    Aggregation Network Regional Network Backbone Network

    Regional Data Center

    Residential

    Business

    Cisco Home/

    Small Office

    Router

    Cisco ISR Router Cisco 6500

    DeepPacket

    Inspection

    Voice Complex

    Video Complex

    Network Mgt Complex

    IP Security Complex

    System/Div Data Center

    Video on Demand

    Local Content

    Video Complex

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    The following elements of this cable architecture are pertinent to the broadband stimulus

    initiative:

    Hybrid fiber-coaxial (HFC) access network and FTTH solutions: Ciscos HFC network

    solution portfolio includes every piece from the headend to the home or business:

    complete optical transmission platforms, nodes, and Radio Frequency (RF) components.Additionally, Ciscos DOCSIS passive optical network (DPON) solution allows for a

    smooth transition from HFC to FTTH, enabling cable providers to prepare their networks

    for the future without costly back-office expenses.

    Figure 5. Migration from HFC Access Network to DPON FTTH

    The cable modem termination system (CMTS) broadband solution: Cisco continues

    to lead in the cable space with the introduction of DOCSIS 3.0 channel bonding tech-nology. Channel bonding enables cable providers to continue to offer higher and higher

    broadband data rates to their customers over the existing HFC plant. This technology

    allows providers to protect their investment in their current HFC plant while continuing to

    support traditional cable modems in conjunction with higher-rate DOCSIS 3.0 modems.

    Figure 6. Cable CMTS Broadband Solution

    Broadband Solutions Page

    Existing HFC (Brownfield Majority of Plant)

    Headend/Hub Outside Plant Sub

    Cisco

    CMTS

    Cisco

    Prisma II Chassis

    1610

    Splitter Enclosure

    28dB Link BudgetPrisma D-PON Tx,

    EDFA and Rx Optics

    Legend

    CMTS: Cable Modem Termination System

    D-PON Tx: DOCSIS Passive Optical Network Transmitter

    EDFA: Erbium-Doped Fiber Amplifier

    Rx: Receiver

    HFC: Hybrid Fiber-Coaxial

    PON: Passive Optical Network

    Sub: Subscriber

    ONT: Optical Network Terminal

    CPE: Customer Premise Equipment

    Sub ONT CPE

    1:32 PON

    PON (Greenfield)Master Planned

    CommunitiesLarge Subdivisions

    Some ExtensionsONT

    ONT

    1550

    Cisco

    uBR10012

    Cisco

    RF Gateway 1

    EQAM

    Cisco

    DPC3000

    DOCSIS 3.0

    Cable Modem

    HFC

    Cisco

    DPC2505

    Cable Modem

    Cisco

    DPC2607

    EMTA

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    Broadband Solutions Page

    Wireless Architectures

    Ciscos broadband wireless architecture (Figure 7) integrates both licensed (WiMAX) and

    unlicensed wireless (Wi-Fi) access technologies into a converged IP service delivery archi-

    tecture. This can be segmented into four essential functional areas: subscriber devices

    and services, broadband wireless access, converged IP transport, and the Cisco ServiceExchange Framework (SEF).

    WiMAX

    Ciscos Mobile WiMAX solution is based on the IEEE 802.16e-2005 standard and combines

    superior RF access technologies with world-class IP infrastructure to deliver an end-to-

    end solution with the following key benefits:

    Superior Mobile WiMAX capacity and coverage with beamforming and multiple-input

    and multiple-output (MIMO), helping to lower capital and operating expenses.

    Integration with the Cisco Access Service Network (ASN) gateway through an open

    R6 interface (Profile-C), as defined by 802.16e-2005 specifications.

    Convergence of licensed and unlicensed broadband wireless access, helping to

    ensure a smooth service deployment.

    Figure 7: Broadband Wireless Architecture

    The Cisco Mobile WiMAX product suite consists of a full complement of beamforming-

    enabled WiMAX base stations (8-antenna macro and 2-antenna mini base stations), a

    full-featured Cisco ASN Gateway, CPE (both desk top- and PC-card-based), and compre-hensive network management.

    Cisco ServiceMesh and Unifed Public Wireless LAN (PWLAN)

    The Cisco Aironet 1520, Aironet 1250, and Aironet 1140 Series indoor and outdoor

    Wi-Fi access points help ser vice providers to deliver broadband wireless access for

    implementations of any size.

    Acces s Devices Radio Aggregati on Aggregati on/WiM AX Edge Services Edge Core

    Logical Data Flow

    Through Edge

    Ethernet

    Access

    Node

    Microwave

    Link

    WiMAX

    Basestation

    Aggregation

    Cisco 7600

    7600

    with ISG

    Carrier

    Ethernet

    Distribution

    7600 with

    Broadband

    Wireless

    Gateway

    (BWG)

    Business

    Services PE

    Consumer

    Services

    Cisco

    12000

    Service

    Control

    IP MPLS

    Core

    CiscoAccess

    Registrar

    ServiceManagement

    VoIP

    WiMAX

    CPE

    A cc ess Se rv ic es N et wo rk (A SN ) Co nn ec ti vi ty Se rv ice s Ne tw or k ( CSN) E xt er nal N et wo rk s

    and Services

    Premiere Routing

    with Voice

    WiMAX Enabled

    Laptop

    SMB/Enterprise

    AccessWiMAX

    WiMAX

    WiMAX

    WiMAX

    BWG

    BWG

    BWG Internet

    Corporate

    VPNs

    Remote

    CSN

    IP

    Billing andAccounting

    CiscoNetworkRegistrar

    NetworkManagement

    Services and Operations

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    Broadband Solutions Page

    The Cisco ServiceMesh

    solution for outdoor wire-

    less networks and the

    unified PWLAN solution

    for indoor hotspots offerservice providers many key

    features for easy implemen-

    tation and reduced OpEx.

    The Cisco Wireless Control

    System provides central-

    ized design, control, and

    performance monitoring for

    both Wi-Fi mesh and Wi-Fi

    hotspot networks, integrat-

    ing easily with existing

    network management and

    provisioning systems.

    The ease with which Ciscos Wi-Fi solutions can be deployed and operated, combined

    with the substantial number of potential Wi-Fi-enabled applications that can be offered,

    enables service providers to efficiently pursue innovative new revenue opportunities.

    Services and Support

    Cisco Services allow service providers to quickly scale beyond their current capabilities.

    By providing planning, design, remote management, and staff augmentation services, our

    highly skilled experts can help you meet aggressive timelines, like those outlined in the

    ARRA grant applications. We provide the project management and reporting capabilities

    critical in managing the oversight, transparency, and accountability that ultimately avoid

    unnecessary delays and costs.

    Cisco Lifecycle ServicesUsing Ciscos Lifecycle Services approach, youll have access to a robust Professional

    Services portfolio designed to support your network from initial design to ongoing main-

    tenance and support. The Lifecycle Services approach helps mitigate risk and provides

    four primary benefits: lower total cost of ownership ( TCO), increased network availability,

    improved business agility, and faster access to applications and services. Cisco can pro-

    vide you with an end-to-end view of the activities that take place over the life of the network

    infrastructure improving your network performance and return on investment (ROI).

    Figure 9. Cisco Lifecycle Services

    Wi-Fi Hotspots

    Wi-Fi Mesh

    Carrier

    Ethernet

    Wi-Fi

    Service

    Controller

    Figure 8. Cisco ServiceMesh and Unified PWLAN

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    Broadband Solutions Page 1

    Cable Services and Support

    Outside Plant Design Services

    Cisco offers superior expertise for fiber and HFC system builds. With a full suite of end-

    to-end services, consultative services, and a multilayered architecture analysis process,

    we will help you determine a best fit for your system, and cost estimates for your budgetWe can provide all of your system design needs, particularly in rural markets:

    Field walkout and verification services

    Geographic Information System (GIS) walkout and mapping

    Strand digitizing and mapping

    RF and Opto Electronics (OPTO) design

    GIS and operational database services

    Project Management Services

    Our extensive experience in managing service provider technologies, in addition to an

    ability to coordinate with third-party system vendors, enhances our ability to offer full

    installation, integration, training, and technical support services addressing all aspectsof deploying, operating, and optimizing your network. Our services include:

    Program and project management

    Build, operate, and transfer

    System design and engineering

    Headend, hub, and facility installation and integration

    Network architecture upgrades and expansions

    Digital video network and application integration

    Video-on-demand integration

    Maintenance and support

    MPLS design

    DOCSIS 3.0 design

    Software risk analysis

    WiMAX Services and Support

    Cisco WiMAX Services can rapidly deploy reliable WiMAX networks to help you achieve a

    competitive advantage. Cisco and our certified partners have the right resources, knowl-

    edge, and experience to support fast and cost-efficient network design and implemen-

    tation projects. Cisco can help enable the success of your WiMAX solution as a systems

    integrator, or provide individual standalone services for your current WiMAX project phase.

    We can also work with a certified partner to provide an end-to-end solution. The following

    services are available from Cisco Advanced Services for WiMAX:

    Cisco WiMAX Prepare Services

    Cisco WiMAX Planning Services

    Cisco WiMAX Design Services

    Cisco WiMAX Implementation Services

    Cisco WiMAX Operate Services

    Cisco WiMAX Optimization Service

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    Broadband Solutions Page 1

    Cisco Capital

    Liquidity in todays market is extremely limited. With the current economic climate, financial

    justification for any purchase must be based on TCO and ROI. Cisco Capital is a strategic

    sales enabler a resource you can use to position the entire Cisco solution to your customer.

    By working with Cisco, youll have the ability to protect your investment with the right

    payment schedule, term duration, and end-of-lease options including an outright purchase,

    capped and market-value residuals, and like-for-like equipment returns.

    Cisco Capital can help you meet your business goals and customer expectations, while

    preserving cash and accelerating profitability. Finance as little or as much as needed

    from total solution financing to unique items not covered by the broadband stimulus package.

    For more information about Cisco Capitals flexible financing solutions, talk with your

    Cisco account manager or visit Cisco Capital athttp://www.cisco.com/web/ordering/

    ciscocapital/index.html.

    Partners and Channels

    Ciscos award-winning Channel Partner Program is a key element in our approach tohelping customers take full advantage of diverse technologies and platforms.

    Ciscos partners consistently provide the depth of expertise required to deliver innovative

    solutions to customers worldwide and, many times, are members of the very communities

    that are being served. This allows them to bring an understanding of not only the technol-

    ogy, but also the specific business and social environment in which the customer operates.

    With our channel partners ability to smoothly integrate solutions involving Cisco products,

    applications, and other complementary technologies, our customers can:

    Accelerate the rollout of high-quality, reliable offerings

    Maximize their ROI

    Improve their own customer satisfaction

    Deliver critical, differentiated services in advance of their competition

    For More Information

    Please contact your local account manager or Cisco channel partner to discuss your

    broadband needs pertaining to the 2009 American Recovery and Reinvestment Act. If

    you dont have an account manager or are unfamiliar with our various channels, please go

    to [email protected].

    Cisco welcomes the opportunity to work with you to develop your own customized

    broadband solution. Lets begin exploring how you can seize the opportunities of the

    American Recovery and Reinvestment Act.

    Our customers can

    accelerate the rollout

    of high-quality, reliable

    offerings, thus maximizing

    their ROI, improving their

    own customer satisfaction,

    and delivering critical,

    differentiated services

    in advance of their

    competition.

    http://www.cisco.com/web/ordering/ciscocapital/index.htmlhttp://www.cisco.com/web/ordering/ciscocapital/index.htmlhttp://www.cisco.com/web/ordering/ciscocapital/index.htmlmailto:[email protected]:[email protected]://www.cisco.com/web/ordering/ciscocapital/index.htmlhttp://www.cisco.com/web/ordering/ciscocapital/index.htmlhttp://www.cisco.com/web/ordering/ciscocapital/index.html
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    This Package is not and should not be construed as an offer to contract. Some information contained in this Package may reference future technology under development. All such informationherein is subject to change without notice.

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    Cisco has more than 200 offices worldwide. Addresses, phone numbers, and fax numbers are listed on the Cisco Website at www.cisco.com/go/offices

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