cisco cloud dvr...shift tv, catch-up ! common/unique copy storage and lifecycle ... virtual and...
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Cisco CKN
Cisco Cloud DVR Doug Caswell : Product Manager SPVSS
JT Taylor : Senior Manager SP Portfolio Marketing
James Unitt : Market Manager SPVSS
17 February 2016
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Cisco DVR Heritage
Agenda
True Cloud
Next Generation Video Storage
Go to Market
Summary
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1137+ active recording devices in service
Pioneers in Managed DVR service innovation
1st to Market : Dual Tuner and Multi-Room DVR
1 Technical Emmy for work on Multi-Room DVR
29M+ Recording attempts/week – 1B+ annualized
1M Daily Active Accounts – 10M target by 2020
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Table Stakes Becoming More Sophisticated
Intelligence and Discovery
On-Demand and Search
Channels and Guides
Intelligent Segmented and Targeted
Cost Per Impression
Voice and Gesture Touch Screen Remote Control
Transmedia Multi Screen Silo’d and Discreet
2005 2020 2010 2015
More Value
Aware
Converged
Content
Platform
Immersive
Advertising
User Experience
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The Ability to Deliver Content to Multiple Screens an Imperative
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DVR Service Must Be Flexible
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Translating the DVR to the Cloud
Control
Distribution
Data Plane
Infrastructure
Flexible Business Models § Personalized capabilities § Authorization and entitlement § Analytics and insight
Seamless Experiences § Multiple devices, formats § Hybrid environments: cloud
and managed CPE Reusable Applications § Record, Playback, Time
Shift TV, Catch-up § Common/unique copy
storage and lifecycle Common Resource Pool § OpenStack cloud orchestration § Elastic resource scaling
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Virtual and Cloud
V2P Media Processing and Orchestration
Applications
Orchestration
Infrastructure Storage Network Compute
IOS VOD Live cDVR Live to VOD
Capture Encrypt xCode
xCode Playout Ad Splice
Orchestration Virtual Functions
Converged and shared resources Hybrid infrastructure
Modular and multivendor Elastic and scalable
Common orchestration for all services Programmable and extensible via APIs
8
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Simplify Operations with Workflow Automation
• Template-driven video workflows based on modular applications
• Automated orchestration: • Software applications to
resources • Apply policies to workflows
• Open orchestration of Cisco and 3rd party
• Simplified GUI and API driven
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Storage Challenges with Today’s Cloud-DVR
• Storage Cost Profile • Single / Shared Copy Framework
• Single Copy drives uncontrolled storage growth • Single Copy Fan-out drives I/O Challenge
• Dynamic Event Lengths and Storage Efficiency
• EPG Updates, Pre / Live / Post Broadcast • Scale out and Orchestration
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Segmented Recording Technique § Optimized recording / archiving process § Logically separate Event Handling from
Record
Virtualized Video Platform § Fully Orchestrated Framework for Media § Cloud based scale-out and management
Powers Cisco Cloud DVR / TSTV § Cisco Infinite-Solution Extensions § Stand alone “Bolt On”
Cisco Video Recording System
Infrastructure Storage Network Compute
Orchestration
Capture Encrypt xCode
xCode Playout Ad Splice
Orchestration Virtual Functions
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Playback Asset defined by Segment Index § Separates Recording and Event-definition
process § One Index per User Recording
Record Chunks “m” times § Cisco Object Store supports automated Fan-out
Segment Recording into n-sec chunks § Record only Segments wanted by Subscribers § Focus on Single Copy / Dedup § Applicability to Shared Copy Asset Management
Cisco Video Recording – Segmented Technique
Ac#ve Storage
Channel 1 s1 s2
s2
s2
s3
s3
s3
s4
s4
s4
s5
s5
s5
s6
s6
…
…
sX
sX
UR1
UR2
UR3
s1 s2 s3 s4 s5 s6 … sX
copy=1 copy=3 copy=3 copy=3 copy=3 copy=2 copy=2
FANOUT
Archive Storage
Archive Agent
s1 s2 s3 s4 s5 s6 … sX
cnt=1 cnt=3 cnt=3 cnt=3 cnt=3 cnt=2 cnt=1
Archive Agent Dedup after C3 § Only Segments with Interest CnT >1 are saved § Only one copy of each segment saved
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Cisco Video Recording - Segmentation Benefits
o Highly Efficient Archive / Deduplication
o Storage Grows by retention policy and channels - not Users (single copy)
o Optimized Fan-out during Recording
o Use / Context of Recording is abstracted from Dataplane
o Unified control plane flow – Single or Shared Copy
o New Features Supported: • 24/7 Per Channel Record • Retroactive recording updates • Shared Copy Time-base Record
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Cisco Software Recorder and Storage Applications Recorder Application
§ Horizontally Scalable, largely stateless, Web Scale
§ Multi-profile ATS recording
§ Unique or Common Copy
§ Record and fan-out at Event or Segment (future) level
§ Performance: 1.25Gbps of unique IO per blade
COS Object Store § Media optimized, software object store
§ Single Copy Storage Scale driven by I/O, not density
§ Software defined extensions for unique copy fan-out, guaranteed data delivery and real-time replication
§ 170x savings in network and compute with fan-out
§ Support for Event and Segment storage models
COS Object Store
Recorder Application
Capture Engine
CIF Session Manager
Playback Engine
IO Modules
Disk Disk Disk Disk
unique fan-out
seg http JITP
Swift & HTTP Interfaces
Cluster Manager Content DB
Recording Control
Recorder Manager
Swift with Fan-out Parameter
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Shared Platform Development
V2P Infinite Solutions
Cloud DVR
V2P-C Identity
Management COS
Openstack
TSTV Manager
vDCM
OMD
Video Recorder
Deployment § Perpetual License § Subscription License § cDVR-aaS
Services § TSTV § cDVR + TSTV
UCS
Infinite Home
Infinite Broadcast
Infinite Video
Non Cisco Eco-Systems
Engagement § Infinite Enhancement § V2P Enhancement § Standalone
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Go To Market
Licenses for Software Support
Includes all components needed to run the service level Metered on per household basis Shared risk and rewards
Hardware Separate Cisco UCS 3rd party hardware
Standalone integration services separate
APIs already published on Cisco Dev Net GSS solutions integration team support available
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Fast service time to market and pay-as-you-grow provisioning
Unified infrastructure for linear, time-shifted, and cloud DVR
Massive throughput for recording concurrence and playout
Elastic resource instantiation and orchestration for operational efficiency and scale
Flexible policy management to support and monetize evolving business models
Cisco Cloud DVR Solution Benefits
Pretested services with unified management Integrated
Flexible
Agile
High Performance
Unified
ROI
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Experts in Cloud
2B investment in emerging Cloud technologies
People Advantage
More than 71,500 employees
The #1 Globally
in Networking, Cloud, Content Security, Client Software
Financially Strong
$47.1B in revenue $50B cash in bank
Global Scale and Reach 380 sites in 165+ countries
1 in 3 Global Pay TV viewers use Cisco Video Products
The Cisco Difference
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Cisco Cloud DVR – Contacts • Contact your local Cisco Account Team for a personalized
introduction to Cisco Cloud-DVR and the other Cisco Infinite Video Solutions.
• Contact the presenters by email at: • Douglas Caswell – [email protected] • James Unitt - [email protected] • JT Taylor - [email protected]
20 © 2016 Cisco and/or its affiliates. All rights reserved.
Many of the products and features described herein remain in varying stages of development and will be offered on a when-and-if-available basis.
The roadmap is subject to change at the sole discretion of Cisco, and Cisco will have no liability for delay in the delivery or failure to deliver any of the products or features set forth in this document.
The information contained in herein is proprietary and confidential to Cisco Systems, Inc. (“Cisco”). This summary is furnished in confidence with the understanding that it will not, without the express prior written permission of Cisco, be used for other than proposal evaluation purposes or be disclosed to any third party.
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