cisco ebc social media listening center launch event

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Social Media Listening Report: EBC SMLC Launch – October 24, 2012

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Page 1: Cisco EBC Social Media Listening Center Launch Event

Social Media Listening Report:

EBC SMLC Launch – October 24, 2012

Page 2: Cisco EBC Social Media Listening Center Launch Event

Analysis Methodology

• Analysis Objective: Monitor conversations related to the EBC SMLC Launch

• Listening Scope: October 24-31, 2012

• Search Terms: Keywords are specified in the SMLC EBC Topic Profile

• Search Channels: Twitter, Facebook, Myspace, Comments, Images, Videos, Mainstream News, Blogs, Forums, Forum Replies

• Data Source: Radian6

For questions regarding this report please contact [email protected]

Page 3: Cisco EBC Social Media Listening Center Launch Event

EBC SMLC Launch Executive Summary

• Volume of posts: 794 total mentions

• 417 mentions of #ciscolistens

• SMLC Launch was well received with overall sentiment neutral to positive

• Various articles drove mentions and contributed to spikes in conversations: Cisco blog post about the unveiling

Articles from Radian6, cmswire.com, holtz.com

Page 4: Cisco EBC Social Media Listening Center Launch Event

Estimated Social Reach#CiscoListens

417 mentions

34,832 twitter accounts reached

43,555 twitter impressions*

Cisco Blog Post 5,747 twitter accounts reached

5,772 twitter impressions*

Facebook 13,913 facebook reach

42 people talking about this

16 comments

520 Ustream video views

*Total number of times tweets were delivered to timelines, including RTs Source for Twitter reach and impressions: TweetReach

Page 5: Cisco EBC Social Media Listening Center Launch Event

Top Themes Discussed

“Cisco is transforming social media monitoring…”

“Cisco is pioneering the physical listening center”

“Good discussion”

“Cisco has over 1500 trained employee social advocates”

Page 6: Cisco EBC Social Media Listening Center Launch Event

Themes and topics discussedPositive Phrases Negative Phrases

transforms

great

love

nice

cool

good

best

success

awesome

wow

190

16

11

10

10

10

7

5

5

5

transforms 1

laggard 1

Page 7: Cisco EBC Social Media Listening Center Launch Event

Total Tweets757

Total Tweets

Page 8: Cisco EBC Social Media Listening Center Launch Event

Notable Tweets

20 retweets

Page 9: Cisco EBC Social Media Listening Center Launch Event

ADDING KIOSK

The Executive Social Media Listening Center located outside of our CMO and CEO’s offices displays real time listening results as Cisco announces its FY13 Q1 earnings results.

Page 10: Cisco EBC Social Media Listening Center Launch Event

Thank You

Page 11: Cisco EBC Social Media Listening Center Launch Event