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Cisco Networking AcademyProgram Logo Usage Guidelines
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Introduction
The Cisco Networking Academy Logoand Language UsageThe Cisco Networking Academy Logo:Elements, Usage, and FormatsThe Cisco Networking Academy Logo: Size, Staging, and Color PaletteIncorrect Logo UsageLanguages, Trademarks and Translations
How to Use the Cisco NetworkingAcademy LogoWeb and Banner AdsPrintBanners and SignageMerchandiseCommon Mistakes in Using the CiscoNetworking Academy Logo
Additional informationReview and Approval Process, ProgramParticipation and Duration, and OtherTerms and Conditions
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Table of ContentsThe Cisco Networking AcademyProgram Logo Usage Guidelines:
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Cisco Networking Academy LogoComponentsThe logo is composed of a custom font logotypeappearing above the boxed bridge elementand the Networking Academy descriptor asillustrated on this page. This is the only versionof the logo that can be used. In all circum-stances, the Cisco Networking Academy logomust be kept intact.
Welcome to the Cisco Networking Academy®
Program. Participation in this program providesyou as an educational institution, the opportunityto use the Cisco Networking Academy Programlanguage and logo to indicate that your institutionoffers the curriculum.
The Cisco Networking Academy MarketingCommunications team has developed this LogoUsage and Communication Guidelines documentas a marketing resource tool for Academies tocommunicate the program accurately and con-sistently. Any questions about the guidelines canbe directed to [email protected].
The Cisco Networking Academy Program wasdesigned to provide educational institutions theopportunity to certify students in network designand operations, as well as other IT skills, by pro-viding curriculum and equipment support. Onlyinstitutions that have access to the program andcurriculum through the official Cisco AcademyConnection Website may use this logo.
NoticeThis notice serves as Cisco’s permission forAcademies participating in the Cisco NetworkingAcademy Program to use one Cisco trademark,the Cisco Networking Academy Program logo,which must be used in accordance with theseLogo Usage Guidelines. No permitted use of anyother Cisco trademark is provided to Academies.Please refer to Cisco’s Corporate Marketingpolicies at the following URL regarding questionspertaining to Cisco’s trademark use policies:http://www.cisco.com/ logo/policy.html, select“Trademark Policy” PDF.
IntroductionThe Cisco Networking AcademyProgram Logo Usage Guidelines:
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The Cisco Networking Academy Logo:Elements, Usage, and Formats
The Cisco Networking AcademyProgram Logo and Language Usage:
Cisco Networking Academies are ONLY author-ized to use the Cisco Networking Academylogo. They are NOT permitted to use the CiscoSystems logo.
Academies are to use their institutions’ logos ina more prominent manner than the NetworkingAcademy Program logo. Do not use the logoprominently on, or as the visual focal point, ofany materials.
Cisco Networking Academy LogoComponentsThe Cisco Networking Academy logo is com-posed of the “Cisco Systems” name in Cisco Red,the “square bridge” element, the vertical line, andthe words “Networking Academy” in Cisco Blue.Use only the artwork provided by Cisco Systemswhen reproducing the logos.
The preferred color is the two-color version butthe logo may appear in black for one-color printing.See page 5 of this guide for the correct color des-ignations for each logo format.
The logo may also be print reversed out of adark background. When reversing out the logo,the “Cisco Systems” name, the box surroundingthe tines, the vertical line, and the descriptor arethe color of the paper on which the logo is printed.The tines are the color that surrounds the logo.
When used on screen only the two-color logomay be used.
The Web logo example is the actual format usedon screen, which is why it appears fuzzy whenprinted. This emphasizes the importance of usingthe appropriate format for the media you will use.
Note that the Web version of the logo does notuse the ® symbol.
Print (.eps format)The .eps format Cisco logo is available in two-color (the preferred version), black, gray, and white versions.The vertical bridge tines must be the color of thebackground. In one-color usage, the logo can beblack, Cisco Blue, Cisco Gray, or reversed. Whenreversing or knocking out the logo, the boxed bridgeelement and the logotype “Cisco Systems” and thebridge tines are the color of the background.
PowerPoint/Video (.eps format to .jpg)The .eps format logo should be colored with theappropriate RGB colors on page 6 of this guide; thelogo should then be converted to a high-quality .jpgformat for PowerPoint or video use. If necessary,adjust color values slightly to compensate for projec-tion system and/or broadcast anomalies.
Web/Flash/Director (.gif/.psd formats)The .gif/.psd format Cisco logos, available in largeand small formats, have been hand-drawn in Web-safecolors. They do not have a trademark symbol. Theselogos should never be animated, resized, or recolored.The .gif format logos can be placed in a documentas-is; the .psd format logos are designed to be placedover a color background in a Photoshop document. Inareas of constrained real estate such as ad banners,the clear space rules can be disregarded.
The logo is composed of a custom font logotypeappearing above the boxed bridge element, andthe Networking Academy descriptor as illustratedon this page. This is the only version of the logothat can be used. In all circumstances, the CiscoNetworking Academy logo must be kept intact.
.gif format .gif format
Logo Usage and Formats
Logo Elements
Two-Color Black White
Large
Logotype
Type DescriptorTines
Bar
.psd format
Registration symbol
Boxed bridge element
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The Cisco Networking Academy Logo:Size, Staging, and Color Palette
The Cisco Networking AcademyProgram Logo and Language Usage:
The Cisco Networking Academy logo should beused in a smaller size and in secondary positionto the partner’s corporate logo. In addition, logoplacement requires the observance of clearspace around the logo, equal to half the heightof the boxed bridge element.
The logo may only appear in the colors specified.Please refer to the table at left when selectingthe correct logo colors for each format.
.eps format
All formats
.gif/psd large
.5x
.5x
.5x
x
.5x
Logo Minimum Size/Staging Guidelines
165 px1.028 in26.1 mm
Minimum clear space is half the height of the bridgeelement (x). You must use the logo at minimum sizeor larger, as shown for each format. Do not factor inthe registration mark when measuring the clearspace around the logo. For example, if the boxedbridge element is one inch (x) tall, the clear spacearound the logo is at least half an inch (.5x).
Cisco Blue 3035
Print ColorsPMS
100,0,5,72
CMYK
0,51,51
Screen-Based ColorsVideo Presentations
RGB
13,57,65* 0D3941*
Cisco Red 187 0,100,79,20 153,0,0 194,48,58** C2303A**
Black Black 100,35,0,100 0,0,0 0,0,0 000000
White Reverse to paper stock. 255,255,255
003333
Hex
990000
000000
FFFFFF
RGB Hex
48,103,116
RGB
146,0,0
0,0,0
255,255,255
306774
Hex
920000
000000
255,255,255232,232,232 E8E8E8
Cisco Logo Color Palette
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Incorrect Logo UsageThe Cisco Networking AcademyProgram Logo and Language Usage:
The logo may not be:
Altered in any manner, including its proportion,color, element, type, or any other aspect
Distorted in its perspective or two-dimensionalappearance
Combined with any other graphic or text elements
Printed on a patterned background or one thatdoes not have enough contrast
Additionally, the logo may not be:
• Used as a design element of any other logo ortrademark
• Used in a loading sequence in a multimediapresentation
Curriculum Sponsor Logo Usage:You may not use sponsor logos without permis-sion from the sponsor company.
Do Not:
AA AA AA
AA AA BB
CC DD DD
AA
BB
CC
DD
©2004 All rights reserved. 15 January 2004
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LanguagesThe correct and full name of the program isCisco® Networking Academy® Program. Youshould always use the full program name andofficial registered trademark (the R with a circlearound it) at the first text mention of the pro-gram in all documentation and marketing mate-rials. Subsequently, you can refer to the pro-gram simply as the Networking Academy pro-gram. Always capitalize Networking Academy,Academy, Local Academy and RegionalAcademy.
TrademarksPlease make sure that the most up-to-date trade-mark notice for the Cisco Systems name andCisco Networking Academy logo appear on allprinted materials, presentations, and electronicinformation.
TranslationsWe are aware of the fact that in certain languages,the term “Networking Academy” does not translateaccurately. Therefore, when referring to the CiscoNetworking Academy Program in text, pleaseuse the English version and, where appropriate,give a parenthetical translation only.
How to use the Cisco Networking Academy Program name:First Mention: Cisco® Networking Academy® ProgramSubsequent References: Networking Academy programSignage, Titles: Cisco Networking Academy Program
How to refer to members of the Cisco Networking Academy Program:First Mention: Cisco® Networking Academy® or Cisco® Networking AcademiesSubsequent References: Academy or Academies
Do NOT Write: Cisco Networking Academies Program (Academies should be singular, Academy)Networking Academies program (Academies should be singular, Academy)Cisco networking academy (Networking Academy needs to be capitalized)Networking Academy Program (p in “program” needs to be lower case when used without the word Cisco)
Course NameAll courses should be referred to as “courses” or “curriculum” instead of “semesters”.
AcronymNever use the acronym, “CNAP.”
The basic trademark notice is:Copyright 2005 Cisco Systems, Inc. All rights reserved. Cisco, Cisco Systems, the CiscoSystems logo and The Cisco Systems Networking Academy Logo are registered trademarks ortrademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certain other coun-tries. All other trademarks mentioned in this document or Website are the property of their respectiveowners. The use of the word partner does not imply a partnership relationship between Ciscoand any other company. (0403R)
Languages, Trademarks, andTranslations
The Cisco Networking AcademyProgram Logo and Language Usage:
The Cisco Networking Academy logo may beused on Webpages to promote the NetworkingAcademy curriculum. The logo should appearas close to the curriculum description as possi-ble while maintaining appropriate clear spacerequirements as outlined in this document.
The logo should be placed on the sidebars oron the top of the Webpages, preferably abovethe “fold,” which is above the position at whichone must scroll down. When used on the Web,only the Networking Academy .gif file providedby Cisco Systems may be used. The requiredlogo minimum size is 165 pixels wide. (See TheNetworking Academy logo: Size, Staging, andColor Palette section for more information.)
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Web and Banner AdsHow to Use the CiscoNetworking Academy Logo:
Web Page: The Cisco Networking Academy logo appears in an appropriateposition on a company’s branded Webpage regarding the Networking Academycurriculum.
Ad Banner: A Web banner promoting the Networking Academy curriculummay use the Networking Academy logo, but must link directly to a company’sbranded Webpage.
Web Page: Alternative appropriate placement of the Cisco NetworkingAcademy logo on a company’s Webpage regarding the NetworkingAcademy curriculum.
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XYZ UNIVERSITY: BECOME AN EXPERT INTHE FIELD OFNETWORKING
XYZ UNIVERSITY: BECOME AN EXPERT INTHE FIELD OFNETWORKING
LEARN THE SKILLS FOR A SUCCESSFUL FUTURE
XYZ UNIVERSITY
Print Advertisement: The Cisco Networking Academy logo appears in anappropriate position on a company’s branded print advertisement regarding the Networking Academy curriculum.
XYZ UNIVERSITY: BECOME AN EXPERT INTHE FIELD OFNETWORKING
XYZ UNIVERSITY: BECOME AN EXPERT INTHE FIELD OFNETWORKING
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LEARN THE SKILLS FOR A SUCCESSFUL FUTURE
XYZ UNIVERSITY
Print Advertisement: A print advertisement that includes the Cisco NetworkingAcademy logo in an alternative appropriate placement.
Data Sheet: A data sheet that includes the Cisco Networking Academy logoin an appropriate placement.
XYZ UNIVERSITY: BECOME AN EXPERT IN THE FIELD OF NETWORKING
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Laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
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LEARN THE SKILLS FOR A SUCCESSFUL FUTURE
XYZ UNIVERSITY
Print Advertisement: An alternate version of a print advertising promotingthe Networking Academy curriculum.
The Cisco Networking Academy logo may beused in print advertising, collateral, direct mail,or other marketing materials promoting theNetworking Academy Curriculum.
In general, the maximum size of the CiscoNetworking Academy logo should be appropriateto the size of the printed material but in all casesshould appear smaller than the partner’s ownlogo. An example of appropriate logo placementin print advertising would be in the bottom leftor right corner of a single-page ad, with sufficientdistance from the partner’s logo.
When used in printed materials, use only the.eps file provided by Cisco Systems. Therequired logo minimum size in printed materials is1.028 inches (26.11 mm) wide. (See TheNetworking Academy logo: Size, Staging, andColor Palette section for more information.)
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PrintHow to Use the CiscoNetworking Academy Logo:
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Minim veniam, quis nostrud exerci tation ullamcorper suscipit lobo r tis nisl ut aliquip ex ea commodo consequat.
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XYZ UNIVERSITY: CURRICULUM FOR ACAREER IN NETWORKING
XYZ UNIVERSITY: CURRICULUM FOR ACAREER IN NETWORKING
The maximum size of the Cisco NetworkingAcademy logo should be appropriate to the sizeof the banner or sign, but in all cases, shouldappear smaller than the partner’s logo. Anexample of appropriate placement would bein the bottom left or right corner of a sign, withsufficient distance from the partner’s logo.
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Banner/Sign: The Cisco Networking Academylogo is appropriately placed in the partner’sbanner.
XYZ UNIVERSITY: BECOME AN EXPERT IN THE FIELD OF
NETWORKING
LEARN THE SKILLS FOR A SUCCESSFUL FUTURE
XYZ UNIVERSITY
Banner/Sign: An alternative appropriate placementof the Cisco Networking Academy logo in apartner’s banner.
XYZ UNIVERSITY: BECOME AN EXPERT IN
THE FIELD OF NETWORKING
LEARN THE SKILLS FOR A SUCCESSFUL FUTURE
XYZ UNIVERSITY
Banners and SignageHow to Use the CiscoNetworking Academy Logo:
The Cisco Networking Academy logo can beused in conjunction with a partner’s logo on mer-chandise items for promoting the NetworkingAcademy curriculum.
In general, the maximum size of the CiscoNetworking Academy logo should be appropri-ate to the size of the printed material but in allcases should appear smaller than the partner’sown logo.
For example, on a T-shirt, the Cisco NetworkingAcademy logo may be printed or embroideredin the secondary position on the item, such asthe left sleeve.
On all merchandise items, the logo may not besmaller than 1.028 inches (26.11 mm) wide. Formerchandise that will not accommodate theminimum size (such as small give-awayitems), the Cisco Networking Academy logoshould not be used. Depending on the type ofprinting or process being used, it may be nec-essary to use a larger size of the logo. Forexample, a minimum size of 4.11 inches(104.4 mm) for embroidery on a T-shirt.
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LOGOFULL-COLORBoxed bridge element: Cisco Blue Logotype: Cisco RedDescriptor text: BlueBridge tines: White
LOGO PLACEMENT SHIRTS/JACKET Smaller and in secondary position to your logo
APPLICATION SPECS CISCO EMBROIDERY THREAD COLORS
EMBROIDERY
ONE COLOR Boxed bridge element, logotype and Descriptor text: Black, Cisco Blue, gray or white
MINUMUM SIZE4.11 inches (104.4. mm)
4.11 inches (104.4. mm)
CLEAR SPACE Half the height of the boxed bridge element
Half the height of the boxed bridge element
SILKSCREEN
LOGOFULL-COLORBoxed bridge element: Cisco Blue Logotype: Cisco RedDescriptor text: BlueBridge tines: White
ONE COLOR Boxed bridge element and logotype and Descriptor text: Black, Cisco Blue, gray or white
MINUMUM SIZE1.028 inches (26.11 mm) 1.028 inches (26.11 mm)
CLEAR SPACE Half the height of the boxed bridge element
Half the height of the boxed bridge element
LOGO PLACEMENT SHIRTS/JACKET Smaller and in secondary position to your logo
CAPS/HATS Smaller and in secondary position to your logo
CAPS/HATS Smaller and in secondary position to your logo
The ® is not conducive to the embroideryprocess and should be eliminated from thelogo when embroidering merchandise.The ® should be used in all other printingprocesses.
Embroidery vendors must not finish the edgeof the boxed bridge element with a border orembroider any other graphics.
Madeira Classic No. 60 Rayon thread 1162 Blue 1039 Red 012 Gray
Madeira Polyneon No. 40 thread 1762 Blue 1839 Red 1810 Gray
MerchandiseHow to Use the CiscoNetworking Academy Logo:
XYZUNIVERSITY
XYZ UNIVERSITY
XYZ UNIVERSITY: BECOME AN EXPERT IN THE FIELD OF NETWORKING
Cap: Networking Academy logo appears smallerand in a secondary position on back or side of cap.
Backpack: The partner company logo is larger andmore prominent than the Cisco Networking logo
T-shirt or Sweatshirt: Networking Academy logoappears smaller and in a secondary position(sleeve preferred).
Mousepad: The partner company logo is larger andmore prominent than the Cisco Networking logo.
The logo may not be altered in any manner,including proportions, colors, elements, type, or inany other respect. The logo may not be animated,morphed, or otherwise distorted in its perspec-tive or dimensional appearance.
The logo may be globally scaled to fit the desireddeliverable.
The logo may not be printed on a patternedbackground or on one that is too light or too darkto be seen clearly.
The logo may not be combined with any othergraphic or text elements and may not be used asa design element of any other logo.
The Cisco Networking Academy logo cannot beused on TV or radio ads, business cards, compa-ny letterhead, or product packaging.
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Common Mistakes in Using the CiscoNetworking Academy Logo
How to Use the CiscoNetworking Academy Logo:
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Laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse
Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut
XYZ UNIVERSITY: BECOME AN EXPERT INTHE FIELD OFNETWORKING
XYZ UNIVERSITY: BECOME AN EXPERT INTHE FIELD OFNETWORKING
LEARN THE SKILLS FOR A SUCCESSFUL FUTURE
XYZ UNIVERSITY
XYZ UNIVERSITY: BECOME AN EXPERT IN THE FIELD OF NETWORKING
XYZ UNIVERSITY
Print Advertisement: Do not put the Cisco Networking Academy logo in amore prominent position than the partner company’s logo.
Brochure: The Cisco Networking Academy logo should never be placedon a textured, patterned, or photographic background.
Do Not:
XYZ University: Become an Expertin the Field of Networking
XYZ UNIVERSITY
Banner ad: The Cisco Networking Academy logo is too small. The small.gif version is preferred, which is 82 pixels wide.
Brochure: The academy should always use its visual identity. Thisbrochure artwork makes inappropriate use of the Cisco visual identity.
Do Not:
Page 13Copyright © 2005 Cisco Systems, Inc. All rights reserved. Cisco, Cisco Systems, the Cisco Systems logo, and Networking Academy are registered trademarks of Cisco Systems, Inc. and/or its affiliates in the United States and certainother countries. All other trademarks mentioned in this document or Website are the property of their respective owners. The use of the word partner does not imply a partnership relationship between Cisco and any other company. (0502R)
Review and Approval ProcessCisco reserves the right at any time to review and approve any advertisement or collateralthat contain the Cisco Networking Academy logo and require that you modify your use of the logo to conform to Cisco Systems’ requirements. If you have questions using theCisco Networking Academy logo for any collateral or ad pieces, you can submit yourquestion to [email protected]. Please be aware that it may take up to oneweek for your design to be approved.
Program Participation and DurationIf at any time the agreement between you and Cisco or your respective Support Academy,as applicable, is discontinued, you must stop using the Cisco Networking Academy logoand any materials provided to you and must stop advertising your organization as aCisco Networking Academy. Your distribution of advertising, collateral, and electronicmaterials must cease as soon as practically possible, but in no event later than 30 daysfrom Cisco Networking Academy Program termination.
Other Terms and ConditionsOnly those institutions that have access to the program and curriculum through the officialCisco Academy Connection Website may use this logo.
Notwithstanding any other termination provision, however, Cisco Systems reserves theright at any time in its sole discretion to terminate or modify the permission granted hereinto use the logo.
Nothing herein is intended to grant you any right in the logo other than the right to usethe logo in accordance with the requirements set forth herein. Cisco Systems reservesthe right to take action against any use that does not conform to these requirements, thatinfringes on Cisco Systems’ intellectual property or other right, or that violates otherapplicable law.
Cisco Systems disclaims any and all warranties whether express or implied by law regardingthe logo, including without limitation, warranties against infringement.
By participating as a Networking Academy, you hereby acknowledge Cisco Systems’ownership of the logo, agree not to challenge or otherwise do any act that would impairCisco Systems’ rights in the logo, and further agree not to register or attempt to obtainrights in the logo or any confusingly similar logos.
In the event of any breach of the terms and conditions set forth in this kit, or the breachof the license provisions in the underlying agreement, you agree that Cisco Systemsshall be entitled to injunctive relief in addition to other available remedies.
Review and Approval Process,Program Participation and Duration,and Other Terms and Conditions
Additional Information: