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Confidentia

l Materia

l

Under Embargo till

Dec

2011

Do Not Distrib

ute

Cisco Confidential© 2011 Cisco and/or its affiliates. All rights reserved. 1

Pat Adamiak, Senior Director Cloud Solutions Marketing

May 30, 2012

Navigating Within a World of Many Clouds

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

Hybrid

PublicPrivate

People Business

We Live in a World of Many Clouds

Media

Healthcare

Govt

& more

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Cisco CloudVerseKey Capabilities for Public, Private and Hybrid Clouds

Cloud IntelligentNetwork

Unified Data

Center

CloudApplications

Cloud Enablement

Services

Enabling Cloud Applications/Services by Uniquely Combining the Unified Data Center and Cloud Intelligent Network

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Network

Platform for Predictable Cloud User Experience

UsersCloud

No Business Class Cloud Without Network Intelligence

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2010 2011 2012 2013 2014 20150.0

500,000,000,000.0

1,000,000,000,000.0

1,500,000,000,000.0

2,000,000,000,000.0

2,500,000,000,000.0

3,000,000,000,000.0

3,500,000,000,000.0

4,000,000,000,000.0

4,500,000,000,000.0

5,000,000,000,000.0

Total Cloud DatacenterTraditional Datacenter

Ze

tta

by

tes

/ Y

ea

r

Cloud Will Be Over One-Third of DC Traffic by 2015

34%

66%

33% CAGR 2010-15

11%

89%

29%

71%

Cloud Traffic increases 12x 2010 -2015

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 6

100% Isolation of tenants from DC to Core network with ZERO lossMulti-tiered cloud services with Application specific SLA and iron clad security

300GB/sec of traffic within DC~0.1% of Global within-DC traffic (by 2011 measures) in ONE hour

World of Many CloudsAn Independent Analysis – Scale, Performance, Quality

“In the Industry’s first public cloud test, Light Reading and EANTC have found that Cloud infrastructure from Cisco really does deliver. ” – Carsten Rossenhoevel, Director EANTC

1 Infra for all Business (Collab, CRM, IaaS) & Consumer (Video) AppsBetter Economics With Common Infrastructure for Business and Consumer Cloud Applications

IaaS: Automated provisioning, multi-tenant security, VM MobilityNew Levels of Agility for IaaS Delivery

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Cloud Deployments Are Accelerating

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Key SP Cloud Success Factors

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Journey to the Public Cloud

Increased Cloud Business and Operational Proficiency

Increased Revenue and profitability

Envision Portfolio

Adjust and Expand

Build and Operate

Market and Sell

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Segment Customers & Differentiate Offerings

Media

Healthcare

Govt

Finance Pharma

By Industry ?

By Size ?

Enterprise

Mid- Market

Small

1

By Offering Characteristics ?

SLA /QoS Bundling of Services

On-Prem & Cloud integration

Regulatorycompliance

Integration Expertise

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Target New Services in Areas of Expertise and Customer Permission

Unified Communication is one natural starting point

2

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Build new GTM Capabilities3

Identify Relevant Buying Centers & Care Abouts

Adjust Route to Market Strategy: Skills, Incentives, Channels

Align With Partners Offering Deep Access to Markets and compelling Marketing & Sell-With Programs

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 13

Unified DCInfrastructure

Pre-ValidatedArchitectures

ProfessionalServices Expertise

Accelerate Time to Revenue & Adapt In-Market

Scope for Fast initial deployment

Avoid massive systems integration projects: slow and costly

4

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Automate Service Orchestration for Rapid Provisioning and Lower Delivery Cost

5

ServiceCatalog

PolicyEngine

ResourceMgmnt

ProcessOrchest.

SelfServicePortal

Lifecycle Mgmnt

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Demonstrate the Value of Your Network

Customer

Data Center Network

Deliver & Articulate Value of End to End SLA’s, QoS

+

6

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 16

Service Provider Cloud Keys to Success

Segment Customers & Differentiate Offerings 1

Target New Services in Areas of Expertise and Customer Permission

2

Build New Go-to-Market Capabilities3

Accelerate Time to Revenue & Adapt In-Market4

5 Automate Service Orchestration for Rapid Provisioning & Lower Delivery Cost

Demonstrate the Value of Your Network6

© 2011 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 17

Cloud IntelligentNetwork

Unified Data

Center

CloudApplications

Cloud Enablement

Portfolio

Cisco CloudVerse Enables The World of Many Clouds

C97-693823-00 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 18

More Info

http://www.lightreading.com/ciscoseries

http://www.cisco.com/go/cloudmegatest

http://www.cisco.com/go/cloud

http://www.cisco.com/go/cloudindex

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Thank you.