cisco tec surya panditi - service provider
DESCRIPTION
TRANSCRIPT
1 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential.
Core – Service Provider Surya Panditi
SVP/GM, Service Provider Networking Group
May 24, 2012
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 2
By 2016 there will be 5.1B mobile users, up from 4.1B in 2011
By 2016 smartphones &
tablets will exceed laptops in
generating mobile traffic, smartphones
representing 82%
By 2016 4G comprises 6% of connections &
36% of mobile traffic
Video will be 71% of mobile traffic
Offloading mobile traffic to WiFi networks is a growing trend; by 2015 mobile 8%, fixed/WiFi 46%,
and fixed/wired 45%
By 2015, 4 major regions (Sub-Saharan Africa,
Southeast Asia, South Asia, and the Middle East) and
40 countries (including India, Indonesia, Nigeria)
will have more people with mobile network access
than with access to electricity at home.
Source: Cisco Visual Networking Index 2012
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 3 Source: Cisco Visual Networking Index 2012
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 4
Enable New Business Models
Adapt to Traffic Explosion while Creating Services from the Intelligence in
the Network
Simplify Network Through Architectural Approach
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 5
Web Services Providers
Financial
Broadcasters
Advertisers
Content Aggregators
Application Developers
Retailers
Manufacturers
Comm Providers
SP
VALUE OF TO DELIVERY OF
CLOUD NETWORK
Core Edge Agg
Access
Op
tica
l
CLIENT
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 6
Mobile Access Fixed Access
Monetization
Adaptive billing infrastructure
B2B2C Business Models
Premium Resource Allocation
VIP Customer treatment
Optimization
Real time analysis of traffic profiles
Finding unused capacity
Map resources to SLA
Closed Feedback Loop
Net Effect Platform Enablement
Big Data Analytics
Policy
Network
Service Service
Real Time Programmatic Interfaces
Cloud
Collaboration
Application
Community
Video-
Scape
Restful, XMPP HTML5 Plug-Ins
Mone
tization
Op
tim
iza
tio
n
WiFI
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 7
APP Creation
Facilitate Application Development and Delivery
• Network programming interface (NPI)
• Build into large developer environment
• Network services plug-ins
• Maximized developer pool
• Holistic network view
Real Time Programmatic Interfaces
APP
Web
Service
HTML 5
APP
CSP Plugin CSP Plugin CSP Plugin CSP Plugin
vService vService
Virtualized Service Fabric
Core Edge CPE Mobile Virtualized
Compute
Cisco Services Platforms
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 8
NETWORK
Core Edge Agg
Access
Op
tica
l
CLIENT CLOUD
Business Home Mobility
Regional Data Center
Regional Data Center
Unified Data
Center
Unified Data
Center
SP Access
SP Edge
Optics IP Core
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 9
Core Router Core Router Core Router Core Router
MPLS / IPoDWDM Optical Network
Transponders
Distribution
Router Aggregation
Router
Aggregation
Router
Video Probe
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Distribution
Router Aggregation
Router
Aggregation
Router
Video Probe
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
internet Content
Network
Data Centers Head-
ends Switching
Centers
ITPITPITPITP
ITPITPITPITP
ITP ITP ITP ITP
ITP ITP ITP ITP
Data Centers Head-
ends Switching
Centers
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 10
Core Router Core Router Core Router Core Router
MPLS / IPoDWDM Optical Network
Transponders
Distribution
Router Aggregation
Router
Aggregation
Router
Video Probe
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Distribution
Router Aggregation
Router
Aggregation
Router
Video Probe
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
internet Content
Network
Data Centers Head-
ends Switching
Centers
ITPITPITPITP
ITPITPITPITP
ITP ITP ITP ITP
ITP ITP ITP ITP
Data Centers Head-
ends Switching
Centers
Cisco mobile gateways integrate
multiple functions and DPI for
massive mobile device scale, lower
costs and optimum routing
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 11
Core Router Core Router Core Router
MPLS / IPoDWDM Optical Network
Transponders
Aggregation
Router
Aggregation
Router
Video Probe
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Distribution
Router Aggregation
Router
Aggregation
Router
Video Probe
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Simplified transmission +
transport - IPoDWDM
eliminates transponders,
increases efficiency.
Distribution
Router
Core Router
internet Content
Network
Application Data
Centers Application Data
Centers
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 12
Core Router
Aggregation
Router
Aggregation
Router
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Distribution
Router Aggregation
Router
Aggregation
Router
Video Probe
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Internet
Cache TV
Cache
Error Repair /
Fast Channel
Change
Distribution
Router
Core Router
Adaptive streaming, caching,
FCC/error repair integrated
into network
Video Probe
Core Router Core Router
internet Content
Network
Application Data
Centers Application Data
Centers
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 13
Core Router
Aggregation
Router
Aggregation
Router
Distribution
Router Aggregation
Router
Aggregation
Router
Distribution
Router
Simplified node management,
massive scale and resiliency
enables consolidation
Core Router Core Router Core Router
internet Content
Network
Application Data
Centers Application Data
Centers
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 14
Core Router Core Router
internet Content
Network
Distribution
Router
Device requests
content
Router identifies all
content locations
CONGESTED
CONGESTED
UNCONGESTED
Aggregation
Router
with streamer
Aggregation
Router
with streamer Aggregation
Router
with streamer
Distribution
Router Aggregation
Router
with streamer
Router directs request
to source – across
best path
Content delivered to
client device
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 15 © 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 15
Increased Service Velocity Quickly deploy new services
Multi-dimensional Scale System and services scale
Network
Cloud
Client
Simplify Operations Reduce overall TCO
Integrated A to Z Management
ASR 9000 “nV System”
ASR
9000v
ASR 9000
ASR 900
nV
nV
Foundation for the Next-Generation Edge
nV Simplify operations & scale
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 16
Control Strategy, Reduce Cost, and Improve Performance
Capacity Exhaustion
(10-40G Limitations)
Problem
Scale Existing Fiber >10x
(100G/400G/1T)
Solution
Advanced DSP Technology for
Lowest TCO
Cisco
CMOS Silicon Integration
for Lowest TCO
Improve power, cost and
density of system
interconnect
Optical Costs >> IP
(at 100G and Beyond)
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 17
Continued Cisco Leadership in Core and Edge
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 18
Unified
Data Center
Third-Party Services/ Content
Business
SP Services/ Content
VoD VoD
Regional
Data Center
Regional
Data Center
Unified
Data Center
IP Core
Edge
Access
Robust Portfolio Spanning Core, Edge, and DC
SP Edge/Aggregation
#1 Market Share: 53.6%
• Highest Capacity Edge: 96Tbps
• >70% Better TCO w/ nV Technology
• Industry’s First 2-port 100GE
• >1,100 ASR 9000 Customers worldwide
SP Data Center Network Infrastructure
#1 Market Share: 47.4%
• Highest Capacity
• Industry’s First 100GE in DC
• 7500+ Customers (SP & Enterprise)
Market Share Source: ACG 1QCY11, Synergy 4QCY11 (DC)
SP Core #1 Market Share: 67.9%
• Highest System Capacity Core Router
• Industry’s First Standards-Based 100GE
• Highest Performing 100G DWDM
• 460+ CRS customers
• 2000+ ONS optical customers worldwide
Mobile #1 Backhaul Routing: 46.7%
#1 Packet Core: 32.9%
• Portfolio Breadth: 2G/3G/4G/Femto/Wi-Fi
• Radio Independence
• 30 LTE Wins
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 19 Cisco Confidential 19
© 2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential. 20