cisco telepresence · tele-commuter high immersion flexible deployment high immersion transforms...

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Cisco TelePresence for Everyone, Everywhere

Abderrahim MAROUFIConsultant Avant-Vente Cisco Expo 2009


Agenda

Cisco TelePresence vs. VideoConferencing

Introduction to Cisco TelePresence Endpoints

System ComponentsVideo SystemAudio SystemCisco TelePresence Software/Hardware Features

Cisco TelePresence use cases


Cisco TelePresence vs. Videoconferencing

Does it really feel like you’re “there” in the room?Can it truly replace a face-to-face meeting?Is each participant adequately seen and heard?Is it utilized heavily, or does it just sit in the corner?


Cisco TelePresence TelePresence

A true replacement for face-to-face meetingsAs good as actually being thereFeel as if you’re actually in the same room togetherTravel the world without ever leaving your officeAs easy to use as an in-person meeting


Cisco TelePresence Redefining How People Communicate


Agenda






Great user experience

Very low latency

Easy to schedule resources

Easy to use

High availability & reliability

Low support requirements

What Does it Take to Have Successful Video Collaboration?

Tuned to human factors

Below human threshold globally

Scheduled via Outlook or Notes

Intuitive OBtP & auto-collaboration

End-2-End validated architecture

It works first time, again and again

Requirements Cisco TelePresence

“Face to Face” interaction requires a combination of technology and experience that yields a complete in-person experience


Quality—Simplicity—Reliability

Quality

Simplicity

Reliability

Unified Communications

Ultra-High Definition (1080p) - Spatial AudioVirtually an In-Person Experience

One Button to PushEasy to Use – for Executives and Everyone

Reliable, Resilient, & SecureCisco is the best choice, globally

Network as the Platform


Cisco TelePresence Endpoint Portfolio Expanding User Experiences

CTS 5001–2 Seats

CTS 30006 Seats

CTS 10002 Seats

CTS 320018 Seats

Flexible use

Private office

Tele-commuter

High immersionFlexible deployment

High immersionTransforms business process

Transforming governance processes Distanced learning

Personal Group/TeamMultipurpose

CTS 1300Multipurpose Room

One screen

High immersion

Rapid deployment


Cisco TelePresence – Complete Solution

Multipoint - 48 segmentsOne-Button Scheduling ServerUC infrastructure

Network ServicesAuto-collaborateIntercompany ServicesEnd-to- End Encryption

Planning and DesignNetwork ReadinessRoom readiness (3000/3200)Groupware integration

Implementation and SupportInstallationMonitoring, Support, Helpdesk Financing

Multipoint and Scheduling

CTS 5001–2 Seats

CTS 30006 Seats

CTS 10002 Seats

CTS 320018 Seats

CTS 13006 Seats


Cisco TelePresence 500 Cisco TelePresence Gets Personal

Brings the in-person Cisco TelePresence experience directly into the private office

Provides “equal stature” for users to join Cisco TelePresence calls at life-size

Same superior video, audio and experience quality as all other endpoints

The Cisco TelePresence portfolio The Cisco TelePresence portfolio for a wide spectrum of applications and needsfor a wide spectrum of applications and needs——

from onefrom one--onon--one to large team meetingsone to large team meetings

Multi-use display for Cisco TelePresence or second external monitor/digital signage


Cisco TelePresence CTS 1000

2 Seats for General Purpose Room

Native 1080p Camera

65” Plasma DisplayLife Size

Wideband Audio

Cisco Unified IP Phone 7975G

Auto CollaborateWith PiP or External Display

Audio Add-In

One Button to Push for Scheduled Meetings



First Cisco TelePresence OfferingAward Winning ProductFirst Native 1080p TelePresenceNative 1080p Cameras65’ Native 1080p Plasmas3 x 2-Seat Table Segments (6 people)

TelePresence ExperienceLife SizeSpatial AudioAuto Collaborate for Data Video SharingOne Button to Push for Scheduled MeetingsAudio Add-in



Multi-Row room designSame front row as CTS 3000 (6 people)Extra 2nd row table (12 people)Room for “spectators” along back wallNo raised seating

Designed to fit in large roomMinimum room size 31’w x 23’d x 8’hMin 26’ depth for “spectator” seatsAdditional data display required for back row viewing10’ ceiling height for optional data display

Full “TelePresence Experience”Inherited all features from Award Winning CTS 3000All participants in the room have a full “seat at the table”Spatial audio microphone at each seat, tuned 1080p video


The CTS 1300 Series For the Multipurpose Conference Room

• Opens up all multi-purpose rooms for Cisco TelePresence

Multi-camera design for great experience Life-size meeting… instant switchingTelePresence-class video for 6 usersFirst offer: 65” screen sizeBuilt-in audio conferencing

• Competitive pricing with HD Videoconferencing room systems

• Flexible DeploymentEasy remediationUses existing table


Cisco TelePresence System 1300 Series Common CTS 1300 Use Cases

• Existing customers—deployment expansion

More available roomsMore utility from TelePresence roomsMore people in a TelePresence meeting

• New customers—flexible deployment

Optimized deployment for companies of all sizesEfficient implementation/operational costsProductivity with one unit—Intercompany for partners and customers


Agenda






Cisco TelePresenceSystem Codec

(CTS)

Cisco UnifiedCommunications

Manager(CUCM)

Cisco TelePresenceManager

(CTSMGR)

Cisco Session Border Controller (SBC)

Cisco TelePresence Multipoint Switch

(CTMS)Cisco Unified

Videoconferencing(CUVC)

Cisco TelePresence Icon Overview

Cisco TelePresence System 1000 (CTS-1000)

Cisco TelePresence System 3000/3200

(CTS-3000CTS-3200)

Cisco TelePresence System 500(CTS-500)


CTS System Overview Primary Codec

Embedded Linux on Compact FlashLeverages CUCM architectureBuilt on open standards

CDP and 802.1Q for VLAN assignment802.1p and DSCP for QoSHTTP Configuration/Firmware DownloadsSecured Administration with SSH/HTTPsSIP signalingRTP and sRTP for MediaUDP, TCP and TLS for SignalingVideo: H.264 @ 1080p & 720p or CIFAudio: AAC-LD and G.711


CTS Video Systems CTS 3000/CTS 3200 Triple Screen Endpoints

3 CamerasNative 1080p resolution30 frames per secondPurpose built for Cisco TelePresenceImproved Camera Lens for CTS 3200

- More Depth of Field- Lower Light Conditions

3 Displays65” plasma technologyNative 1080p resolutionFits 2 people life sizePurpose built for Cisco TelePresence


CTS Video System CTS 1000

Same Video System as CTS 3000

65” plasma technologyNative 1080p resolutionFits 2 people life sizePurpose built for Cisco TelePresence

Native 1080p resolution30 frames per secondPurpose built for Cisco TelePresence


Displays37” Wide Viewing Angel LCDNative 1080p ResolutionCodec Controlled Dual HDMI Input(2nd Input only Supports DMP)

Purpose Built for Cisco TelePresence

CTS Video System CTS 500

Embedded CameraNative 1080p ResolutionIntegrated Appearance with Display 30 Frames per SecondPurpose Built for Cisco TelePresence


CTS Audio System CTS 3000/CTS 3200 Triple Screen Endpoints

Designed for Human Speech ReproductionMounted under Each Plasma Display

- Providing Directional (Spatial) Sound- the Sound Follows Where the Image Goes

3 Speakers:

Spatial Audio with Echo Cancellation One Dedicated for Each Table Segment(3 in CTS 3000; up to 9 in CTS 3200)Patented Cell Phone Static Elimination

Microphones:


CTS Audio System CTS 1000

Same Audio System as CTS 30001 x Microphone with GSM Phone Static Elimination1 x Speaker


CTS Audio System CTS 500

Embedded SpeakersImmersive Design Blends into the LCD

Embedded MicrophoneIntegrated Appearance with the LCDDirectional AudioNo External WiringPurpose-Built for CTS-500Mute Control on CTS Phone UI

3rd Party Headset Support on CodecActivated via Phon UI SoftkeySystem Speakers and Mic will be disabled


Agenda






Cisco TelePresence Countercyclical Momentum

Drive Customer Intimacy

Unlock Employee Potential

Create Competitive Differentiation

Improve Productivity

Transition to a Borderless Enterprise

Accelerate Decision Making

http://www.vistaprint.com/vp/welcomeback.aspx?xnav=logo

http://www.teliasonera.com/

http://www.anz.com/default.asp

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http://www.identity.ucla.edu/

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http://www.francetelecom.com/en_EN/

http://web.mit.edu/site/aboutsite.html


The Scale of Collaboration Cisco’s Own Internal TelePresence Deployment

450 CTS endpoints

44 countries, 156 cities

5+ hours used per end point per day

4800+ meetings/week globally

1400+ multipoint meetings/week

$300M travel + productivity savings

100K+ metric tons of carbon saved

1000s of intercompany meetings

Sales

Engineering

Human Resources

Customer Service

Finance

Operations

Manufacturing

Functional Groups Benefitting


Procter & Gamble Revolutionizing the Business with Video

Driving fundamental business changesFaster product introductions: $M incremental revenueConnecting with customers, partners, suppliers to speed supply chain

Better internal productivity and collaborationSignificant cost savingsImproved quality of life for its global workforce

Cisco benefits: the best experience, understanding of the network, rapid global deployment and robust services

Phase 1 complete—50 rooms …and growing


Global Manufacturing Scaling for productivity and collaboration

Increase productivity through reducing travelScale R&D resources globally

Faster decision-making; reduced project timelinesBetter relationships with partners and customers

First deployments focused on top travelers to cut costs and gain productivity.

Second phase designed to promote increased collaboration and reduce time to market.

Benefits Result


Retail—Competitive Advantage

Ingolstadt, Germany

Media Saturn

Europe’s number one consumer electronics retailer with 600+ stores in 15 countries Faster decision making with internal experts “Noble ambiance” to preserve meeting intensitySpeeding expansion into new markets/countriesSignificantly reduce travel: cost savings pays for rolloutReduce employee “downtime”

Scale Scarce Resources and Reduce Travel

Speed Expansion into New Markets/Countries and Improve Employee Productivity

Benefits Result


Hi-Tech—Faster Cross-Cultural Productivity

Faster Decision Making with Internal Experts Operational Efficiency

Speeding Product DevelopmentOptimizing Customer Engagement

“We will take collaboration to the next level by overcoming geographical barriers and enabling employees, customers and partners to work together more effectively.”

Uwe Herold CIO, SAP AG

Benefits Result

“With Cisco TelePresence, we can work faster without sacrificing any of the face-to-face interaction that is so crucial to gaining consensus across teams.”

Dietmar BruderVice President, SAP IT

SAP


The Cisco TelePresence Platform— A Full Solution for Rich Experiences & Applications

ExperienceBest in class Immersive - Tuned to human factorsSame great experience in P2P and multipointBest-in-class from customer feedbackEasy to schedule & use (OBTP)Intuitive collaboration tools for ease of useNo perceptible latency in global deployment

Technology1080p/720p H.264 video at 30fps; Spatial duplex audio MPEG4 AAC-LD (incl. MP)Security: Authentication + encryption at wire-speedScheduling via Exchange Outlook & Domino/NotesMultipoint Switch: Latency <10msCisco TelePresence secure inter-company exchange

InnovationCodec development: maintain 18 months leadStandards-based interop. H.323, H.320, SIP, SCCPVertical applications, HealthPresenceExpert on Demand: CUCC integrationDigital Signage/Call Centers: CTS + DMSCisco TelePresence On-StageWebEx integration, Recording, …

CiscoR&D investment and solution integrationWorldwide Sales & Support: DIY or ManagedCisco Authorised Technology Partner programCisco-on-Cisco TelePresence deploymentEssential Operate & Remote Operate ServicesCisco Remote Assistance Services (Concierge)Cisco One-Button-to-Service (OBtS)

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