cisco unified computing system (ucs) - changing the economics

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Jorge Portugal Consulting Systems Engineer Changing the Economics of the Data Center CONNECTING UCS TECHNOLOGY INNOVATIONS TO TCO IMPROVEMENT Cisco Unified Computing System (UCS) Innovation Day, Porto, 28 Maio 2015

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Page 1: Cisco Unified Computing System (UCS) - Changing the Economics

Jorge Portugal

Consulting Systems Engineer

Changing the Economics of the Data Center CONNECTING UCS TECHNOLOGY INNOVATIONS TO TCO IMPROVEMENT

Cisco Unified Computing System (UCS)

Innovation Day, Porto, 28 Maio 2015

Page 2: Cisco Unified Computing System (UCS) - Changing the Economics

Evolução do Mercado em Soluções de Computação

O Que é o UCS?

Novidades:

UCS Mini – compacto e poderoso

UCS M-Series

UCS Capacity Optimized Server

Agenda

Page 3: Cisco Unified Computing System (UCS) - Changing the Economics

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Then Now

Cisco

HP

IBM

Dell

Fujitsu

NEC

Oracle

SGI

Other

Source:1IDC Worldwide Quarterly Server Tracker, 2014Q4, March 2015, Vendor Revenue Share

Q3CY09 CY14 Q3CY09 vs Q1CY14

2.4

%

47.7%

34.4%

9.2% 0.1

% 3.6% 2.0% 0.5

%

12.0%

39.0%

38.9%

10.2%

0.0% 0.5% 1.5% 0.1%

0.9%

0.1%

Cisco UCS #1 in North America X86 Blade Server Market in CY2104 Q3CY09 vs. CY14 Vendor Shares1

Page 4: Cisco Unified Computing System (UCS) - Changing the Economics

1 Source: IDC Worldwide Quarterly Server Tracker, 2014Q4, March 2015, Vendor Revenue Share

0% 10% 20% 30% 40% 50%

SGI

Hitachi

Lenovo

Dell

IBM

Cisco

HP

UCS # 2

with 26.3%

Wo

rld

wid

e

UCS momentum

41,000+ Unique Customers

19,500+ Repeat Customers

X86 Server Blade Market Share CY 2014

Source: 1 IDC Worldwide Quarterly Server Tracker, 2014 Q4, March 2015, Vendor Revenue Share

0% 10% 20% 30% 40% 50%

SGI

Lenovo

IBM

Dell

HP

CiscoUCS #1

with 39.0%

US

#1 in US for 2014 (39.0%), growing

28% YoY1

#2 Worldwide for 2014 (26.3%)1

growing 29% YoY1

Page 5: Cisco Unified Computing System (UCS) - Changing the Economics

UCS Market Share Growth X86 Server Blade Market Share Trend

0,0%

5,0%

10,0%

15,0%

20,0%

25,0%

30,0%

35,0%

40,0%

45,0%

50,0%

2012 2013 2014HP Cisco Dell IBM Lenovo Hitachi

Wo

rld

wid

e

# 2 Worldwide for 2014 (26.3%)1

Growing 29% YoY1

UCS momentum

41,000+ Unique Customers

19,500+ Repeat Customers

Source: 1 IDC Worldwide Quarterly Server Tracker, 2014 Q4, March 2015, Vendor Revenue Share

Page 6: Cisco Unified Computing System (UCS) - Changing the Economics

Read the Full Report here:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

By Andrew Butler and George J. Weiss, G00250031, April 29, 2013, © 2013 Gartner Inc

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Gartner 2013 Magic Quadrant for Blade Servers

Gartner 2013 Magic Quadrant for Blade Servers

Page 7: Cisco Unified Computing System (UCS) - Changing the Economics

Read the Full Report here:

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

By Andrew Butler, George J. Weiss, Philip Dawson 16 June 2014 ID:G00252466 © 2015 Gartner Inc

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request

Gartner 2014 Magic Quadrant for Integrated Systems

Page 8: Cisco Unified Computing System (UCS) - Changing the Economics

What is VersaStack ?

Combining best-of-breed technologies

Apps/Middleware

Management Software

IBM Storwize V7000 Unified

Cisco Nexus & MDS

Cisco UCS Servers

Storage

Network

Compute Cisco UCS Integrated Infrastructure

Cisco UCS Manager (UCSM)

Cisco UCS Compute

Cisco Nexus & MDS switches

IBM Storwize V7000 Unified storage

Page 9: Cisco Unified Computing System (UCS) - Changing the Economics

O que leva o mercado a mudar e escolher as soluções UCS da Cisco?

Page 10: Cisco Unified Computing System (UCS) - Changing the Economics

UCS = Simplicidade + Escalabilidade

“Simplicity is the ultimate sophistication” - Leonardo da Vinci, génio do sec. XV - XVI

“Escalabilidade no UCS representa poder aumentar a capacidade de computação sem aumentar a complexidade na gestão” - Jorge Portugal, génio (não reconhecido) do sec. XX - XXI

“Escalabilidade é uma característica desejável (…) estar preparado para crescer” - Wikipédia

Page 11: Cisco Unified Computing System (UCS) - Changing the Economics

Data Center Economics

Source: Gartner, Cisco IT, “Data Center Cost Portfolio”

29%

22% 12%

11%

10%

7%

7% 2%

Overall Spend Distribution

People Software Energy / Facilities

Servers Networking Storage

Disaster Recovery Overhead

0%

20%

40%

60%

80%

100%

1996 1998 2000 2002 2004 2006 2008 2010 2012 2014 2016 2018

Server-Related Spend WW New Server, Power, Cooling, Management,

and Administration Spending Share

New Server Server Admin Power and Cooling

Source: IDC #250082, “Worldwide Server, Power and Cooling, and Management

and Administration Spending 2014–2018 Forecast,” August 2014

Page 12: Cisco Unified Computing System (UCS) - Changing the Economics

Cisco UCS = +Escalabilidade -Complexidade

Gestão embebida

Remover desnecessário:

• Switches

• Adapters

• Management Modules

Rede Unificada

Power & Cooling • Menos infraestrutura

• 63% open design

• Componentes de baixo consumo

Optimizado para Virtualização

• VM/host ratio

• 20+% I/O improvement

Sistemas de Blades Tradicionais:

• Building block é o chassis (enclosure)

• Módulos de gestão (redundantes - $$)

• Switches Ethernet ($$)

• Switches Fibre Channel ($$)

Nada se aproveita quando se

introduz mais enclosures ($$$$) • Software de gestão “overlay”

• Licenças para “features”

Page 13: Cisco Unified Computing System (UCS) - Changing the Economics

$67.056 $78.884 $90.711

$114.367 $149.857

$185.348

$220.838

$63.338 $126.676

$190.014

$253.352

$316.690

$380.028

$72.116 $129.778

$187.440

$245.102

$317.218

$374.880 $432.542

$0

$100.000

$200.000

$300.000

$400.000

$500.000

13 14 16 17 24 32 40 48 56 64 72 80 88 96

Blade Infrastructure Costs: Chassis/Switching BLADE CHASSIS SAVINGS AT SCALE–BLADE SLOT SOLUTION

Cisco pricing MSRP on December 17, 2014; HP pricing publically available on December 17, 2014; IBM pricing publically available December 17, 2014.

All pricing is for blade chassis and networking only. Servers are not included.

Cisco UCS 5108: UCS 5108 chassis with UCS 6248 FI (Two Uplinks per FEX)

Provisioning Infrastructure and

Cabling

Real World

TCO Examples

Ongoing

Administration Servers Power and Cooling

System

Management

Number of Chassis Slots

Page 14: Cisco Unified Computing System (UCS) - Changing the Economics

14

Arquitetura Cisco UCS

LAN Switch

iSCSI

FC STORAGE

SAN Switch FCoE Storage FC Storage

Direct Attach

Direct Attach LAN

C-Series

B-Series

Escalabilidade: 20

chassis suportados

(160 blades)

Page 15: Cisco Unified Computing System (UCS) - Changing the Economics

Innovation: UCS Mini

Page 16: Cisco Unified Computing System (UCS) - Changing the Economics

Cisco Confidential 16 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

UCS Mini

UCS Mini

New architectural entry point for Unified Computing at 1~15 server scale

Full Power UCS in an all-in-one package:

• Compute

• Networking

• UCS Manager

• Standard UCS Blades / Fans / Power Supplies

Enterprise Capability at Edge Scale

Connect up to 7 C-Series Rack Servers for Expanded

Capacity UP TO

29% CapEx Savings

UP TO

36% TCO

UP TO

34% Lower Power

UP TO

80% Fewer Cables

6324 Fabric Interconnect

s

Page 17: Cisco Unified Computing System (UCS) - Changing the Economics

Cisco Confidential 17 © 2013-2014 Cisco and/or its affiliates. All rights reserved.

ECONÓMICO

Page 18: Cisco Unified Computing System (UCS) - Changing the Economics

Rackmount Servers 8x1U Rack Servers

16 x HDD

8 x Dual NIC Placas

16 Cabos de LAN

8 x Dual HBA Placas

16 Cabos de FC (SAN)

2x SAN Switches

16x Redundant Fan kits

16x Redundant

Power Supply

2x LAN Switches Com Mais Portas

Cabos #

Power 16

Ethernet 8 gestão OOB + 16x 10G = 24

Fibre Channel 16

TOTAL = 56

Page 19: Cisco Unified Computing System (UCS) - Changing the Economics

Legenda:

LAN Switch 1/10Gb

Storage FC/FCoE/iSCSI

UCS Mini

UCS Mini tem tudo incluído e pronto a usar LAN Switch 1/10Gb

• Em apenas 6U:

• 2x FI6324 com:

• IP/iSCSI/FC/FCoE

• Comunicações Unificadas

• 8x B200M4 com:

• 2x 18C

• 768GB

• Total de:

• 288 Cores

• 6.1TB RAM

Ethernet 1/10Gbs

Fibre Channel 8Gbs e/ou FCoE 10Gbs

Cabos #

Power 4

Ethernet 2 gestão OOB + 2x 10G = 4

Fibre Channel 4

TOTAL = 10

Page 20: Cisco Unified Computing System (UCS) - Changing the Economics

Legenda:

LAN Switch 1/10Gb

Storage FC/FCoE/iSCSI

UCS Mini UCS Mini Escalabilidade

LAN Switch 1/10Gb

• Em apenas 12U:

• 2x FI6324 com:

• IP/iSCSI/FC/FCoE

• Comunicações Unificadas

• 16x B200M4 com:

• 2x 18C

• 768GB

• Total de:

• 576 Cores

• 12.2TB RAM

2x Rackmount Servers

Ethernet 1/10Gbs

Fibre Channel 8Gbs e/ou FCoE 10Gbs

QSFP to 4 Copper

Direct Attach

Breakout Cable

Page 21: Cisco Unified Computing System (UCS) - Changing the Economics

+ Innovation

Page 22: Cisco Unified Computing System (UCS) - Changing the Economics

UCS M-Series Modular Servers

UCS M-Series

True Server Disaggregation

Compact Chassis 8 Compute cartridges

Shared Local Resources Network and storage

resources

Lightweight Compute Cartridge Two Independent Intel

Xeon E3 Servers

No adapters or HDDs

Based on Cisco System Link Technology

3rd Gen VIC extends UCS fabric to within the server

Shared Local Resources

Four shared SSDs in the chassis

Shared dual 40Gb connectivity

Compute Density

16 Intel Xeon E3 Compute nodes in 2RU chassis

Each cartridge holds two independent compute nodes

Page 23: Cisco Unified Computing System (UCS) - Changing the Economics

C3160 Rack Storage Server Bare Metal and Virtualization

• High-density local disk combined with modular high-performance compute

• Dual processor server with up to

360TB in a compact 4U Form Factor

Capacity Optimized Server UCS C3000 Series Rack Server Family

• Large scale content storage and data repositories

• Distributed file-systems

• Big Data and Hadoop applications

• Media streaming and transcoding

BIG

DATA

Single / Dual

Server

Dual CPU socket per

server

Up to 1TB

Memory

512GB per server

Up to 64 Drive

Bays

60 LFF, plus 4 SFF

4GB RAID Cache

Enterprise storage

features

Dual Modular LOM

(mLOM)

Multiple Connectivity

Options

Security

Bezel Optional

Openst

ack

Page 24: Cisco Unified Computing System (UCS) - Changing the Economics

Gestão do UCS: Também é Simples e Escalável?

Page 25: Cisco Unified Computing System (UCS) - Changing the Economics

What

How

O Que fazer

Como Fazer

Inspiração

Transpiração

Page 26: Cisco Unified Computing System (UCS) - Changing the Economics

POLÍTICAS: Como quero os meus servidores configurados? • Política de firmware (RAID, NIC, HBA, etc.)

• Política de BIOS

• Quantos interfaces de rede, em que VLAN’s, qual o QoS, optimização, etc;

• Quantos HBA, optimização, etc.

• Política de RAID;

• Política de Boot;

• … mais de 100 parâmetros

Zé … vai ao Data Center e configura estes 50

servidores de acordo com estas políticas.

Quando acabares podes tirar o resto do dia.

Inspiração

Transpiração

Page 27: Cisco Unified Computing System (UCS) - Changing the Economics

Unified, Embedded Management

Subject Matter Experts Define Policies 1 Policies Used to Create

Service Profile Templates 2 Service Profile Templates Create Service Profiles

3 Associates Service Profiles with Hardware Configures Servers Automatically

4

Application Profiles

Virtualization Policy

Network Policy

Storage Policy

Server Policy

Storage

SME

Server

SME

Network

SME

• Server name

• UUID, MAC, WWN

• Boot information

• LAN, SAN config

• Firmware policy

Unified

Management

Provisioning Infrastructure and

Cabling

Real World

TCO Examples

Ongoing

Administration Servers Power and Cooling

System

Management

• Server name

• UUID, MAC, WWN

• Boot information

• LAN, SAN config

• Firmware policy

• Server name

• UUID, MAC, WWN

• Boot information

• LAN, SAN config

• Firmware policy

• Server name

• UUID, MAC, WWN

• Boot information

• LAN, SAN config

• Firmware policy

• Server name

• UUID, MAC, WWN

• Boot information

• LAN, SAN config

• Firmware policy

Page 28: Cisco Unified Computing System (UCS) - Changing the Economics

System Management

True “Single Pane of Glass” Management

UCS Manager for a Single Domain (160 Servers and Access Layer Networking)

Provisioning Infrastructure and

Cabling

Real World

TCO Examples

Ongoing

Administration Servers Power and Cooling

System

Management

Page 29: Cisco Unified Computing System (UCS) - Changing the Economics

System Management

True “Single Pane of Glass” Management

UCS Manager for a Single Domain (160 Servers and Access Layer Networking)

UCS Central Across Multiple Domains

Provisioning Infrastructure and

Cabling

Real World

TCO Examples

Ongoing

Administration Servers Power and Cooling

System

Management

Page 30: Cisco Unified Computing System (UCS) - Changing the Economics

Extend Reach of SMEs Globally

UCS Central

UCS Manager

Server Chassis Domain

Single Data Center Global Data Centers

Provisioning Infrastructure and

Cabling

Real World

TCO Examples

Ongoing

Administration Servers Power and Cooling

System

Management

Page 31: Cisco Unified Computing System (UCS) - Changing the Economics

Follow-up

• Jorge Portugal

[email protected]

• 912252041

Page 32: Cisco Unified Computing System (UCS) - Changing the Economics