cision webinar: epic content marketing with joe pulizzi
TRANSCRIPT
@JoePulizzi
During today’s web seminar, attendees will be in listen-only mode.
If you are experiencing audio issues, please contact:GoToWebinar: 1-800-263-6317
Everyone will receive an email within 24 hours with a link to view a recorded version of today’s session
@JoePulizzi
Content Marketing InstituteCMI teaches marketers how to effectively own their media channels
to attract and retain customers.
@JoePulizzi
Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful information,
advice, insights, resources and
inspiration for running and growing
their businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
@JoePulizzi
1. Set Your Goals for Sales, Savings or Sunshine
2. Why Are You Using Each Channel?
3. Focus On the Reader’s Outcome
4. Find Your Key Niche
5. Create a Content Marketing Mission Statement
6. Don’t Build Your Content Ship on Rented Land
7. Focus on Subscribers as a Key Metric
8. Build an Influencer List to Build Audience
9. Create an Engine to Get and Keep Subscribers
10.Consider Buying!