citizen consul clubbonus points – how do they work • bonus points for products • bonus points...

CITIZEN CONSUL CLUB Stronger together

If you want to be incrementally better:

Be competitive.

If you want to be exponentially better:

Be cooperative.

Who is a Consul?

The highest elected office in the roman republic.

Today a representative of a state in another state.

Who is a Citizen Consul?

A reseller representing the brand Citizen and our products

in a specific market elected by our regional manager and

its distributor.

Citizen Consul Club

1. Why we created this program?

2. Who it is designed for?

3. Where does is fits in the supply chain?

4. Why be part of the Citizen Consul Club?

5. How does it work?

Why the Citizen Consul Club was created?

• To differentiate Citizen from other vendors

• Encourage and reward resellers’ loyalty to Citizen

and Citizen distribution partners

• Develop sales

• Grow stronger

relationship with Citizen

distribution partners

Who is the CCC designed for?

• VAR’s

• ISV’s offering complete systems

• But not for:

• Web only resellers

• Kiosk & mechanism resellers

• SPR-based projects

Where does the CCC fit in the supply chain?

CITIZEN SYSTEMS EUROPE

DISTRIBUTION PARTNER VALUE ADD PARTNER

DISTRIBUTION

RESELLER

END USER

CITIZEN CONSUL CLUB

Why be part of the CCC?

• Increased customer loyalty

• Easy to implement marketing tool provided by Citizen

• Less discounting means more margin

• Association with a strong global brand

• Sales, marketing & technical support

directly for resellers

How the CCC works for distributors:

• Based on free will of members

• Legal framework: Citizen – reseller bilateral relation only

• No formal contract needs to be signed to include your

resellers into the CCC

• Opt-out logic to adhere to the program

• Monthly sales out reports provided mandatory by the

distributor

How it works for the members:

• Based around bonus points

• Benefits depending on turnover (collected points)

• Different levels of commitment and structure

• Marketing, sales and direct technical support depending

on level

Speaking about bonus points…

• Collected on printer purchases

• Collected for activity implemented (e.g. Events, case

studies, etc.)

• Bonus points vary based on:

• Printers purchased

• Campaigns

Bonus Points – how do they work

• Bonus points for Products

• Bonus points by Campaigns (limited period)

• Bonus points expire 36 month after last activity

• No bonus points:

• For SPR

• For Kiosk & Mechanism

• For web only resellers

Product Points

CL-S400DT

CL-S521

CL-S621

CL-S631

CL-S700DT

CL-S700

CL-S703

CL-S700R

CL-S703R

CL-S6621 300

CL-S8301 800

CT-S280

CT-S281

CT-S281L

CT-S310II

CT-S2000

CT-S4000

iDP3550

iDP3551 50

CT-S601

CT-S651 60

CT-S801

CT-S851 70

110

Redeem bonus points…

• Marketing support

• Professional trainings

• Valuable material prizes

• Donations

• Cash back

3 Levels of the Citizen Consul Club

Countries + Level ++ Level +++ Level

Germany, France, Italy, Poland, Russia,

Spain, UK 5000 10000 20000

Austria, Belgium, Bulgaria, Czech Republic,

Denmark, Finland, Hungary, The

Netherlands, Norway, Portugal; Romania,

Slovakia, South Africa, Sweden, Switzerland

3000 5000 10000

Belarus, Bosnia, Croatia, Eire, Estonia,

Greece, Israel, Latvia, Lithunia, Luxemburg,

Macedonia, Moldova, Montenegro, Serbia,

Slovenia, Tunisia, Ukraine

2000 3000 7500

A

B

C

Example of sales required



Spain, UK 75 150 300





45 75 150





30 45 110

A

B

C

Approximate number of POS Printers:

Example of sales required



Spain, UK 40 80 160





25 40 80





15 25 60

A

B

C

Approximate number of Label Printers:

Citizen offers marketing support

Type + Level ++ Level +++ Level

Sales tools Yes Yes Yes

Direct sales support Yes Yes Yes

Meeting with Citizen Account

Managers Annual Biannual Quarterly

Trainings Paid Paid Yes

Printer demo units 50% off 55% off 60% off

On-line marketing collateral Yes Yes Yes

Citizen offers technical support

Type + Level ++ Level +++ Level

Technical support by mail Yes Yes Yes

Tech support by phone No No Yes

Training at Citizen‘s site Paid Paid Yes

Training at Reseller’s site Paid Paid Paid

Beware Terms & Conditions

• Bonus points are collected with designated Distributor

• Multiple distributor programmes are possible but bonus

points are accumulated separately and cannot be

combined

• Benefits only available on hitting value & thresholds

Marketing toolkit for the CCC

• Power point presentation for potential members

• Brochure for potential members

• Website (www.consul-club.com)

• Under new Citizen website

• Member log-in

• Easy-to use intuitive

interface

Welcome kit for a new member

• Member card incl. number and password

• The CCC roll up banner

• Wall sign (certified and signed by Citizen)

• Citizen contact information for the program

How we will proceed?

AGREE TO PROVIDE SALES-OUT DATA FOR THE CCC

MEMBERS

ENJOY HAPPIER CUSTOMERS!

OPT-OUT MAIL FOR DISTRIBUTORS BEFORE THE START

INVITE RESELLERS TO JOIN

Citizen Consul Club

• Designed to encourage and reward resellers’ loyalty to

Citizen and Citizen distribution partners

• Bilateral legal framework

• Open For VAR’s, and ISV’s offering complete systems

(excl. web only resellers)

• Based around bonus points collected on printer

purchases

• 3 levels of participation

• Extended marketing/technical/sales support

• Easy to ‘scout’ new members

Any questions about the CCC?

Please contact your regional

manager…

or…

Nelly Kazuk

Channel and regional marketing

[email protected]

Tel. +49 711 3906 422

citizen consul clubbonus points – how do they work • bonus points for products • bonus points...

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