CITRIS 2010

Working Materials:Health Care Track2011 Entrepreneurship and Innovation in Silicon Valley

October 18, 2010

Steven DeMelloDirector: Health Care, CITRIS

CITRIS 2010

Objectives and Outcomes

Objectives Understand best practices in innovation for healthcare

services Apply that understanding to a project of local interest

Expected Outcomes: Framework and set of tools for innovation management in

health care Research on multi-country experience and Bay Area

innovators on independent living Apply the above to a local project

CITRIS 2010

Framework for the healthcare track

Successful broad-based adoption of innovation requires a number of elements, brought together in a way that is shaped by and consistent with society and culture.

Our research will focus on how four markets approach assembling these elements, and what we can learn from them

Society &Culture

CITRIS 2010

Proposed Project Team

Ruzena Bajcsy, Professor, EECS

John Danner, Lester Center for Entrepreneurship, Haas School of Business

Steve DeMello, CITRIS

David Lindeman, Center for Technology and Aging, Public Health Institute

Chris McCarthy, Kaiser Permanente Innovation Consultancy

Andrew Scharlach, Professor, School of Social Welfare

Edmund Seto, Professor, School of Public Health

Heather Young, Dean, UC Davis School of Nursing

CITRIS 2010

Proposed Agenda

Session Day Time Content Speaker

1 Mon 2:00-3:00 pm Intro/Concepts/Trends DeMello

2 Mon 4:00-6:00 pm Tools/Processes/ Frameworks

HortenDeMello

3 Wed 8:00-9:30 am Society & Cultural Context Scharlach

4 Wed 9:30-10:30 am Innovation Process Tools McCarthy

5 Wed 11:00-12:30 pm Participant Projects All

6 Wed 2:00-3:30 pm Company Visit: Intel B. Wilson

7 Wed 4:00-6:00 pm Company Visit: Bosch S. Ratan

8 Thu 9:00-10:30 am Putting it Together - Initiatives

DannerLindeman

9 Thu 11:00-12:30 pm Integrative/Projects DeMello

CITRIS 2010

Session 1:Introduction/Concepts/Trends

Society &Culture

Objectives: Describe project goals and objectives, context, key trends and framework

1. Track Goals and Objectives2. Context: The Importance of

Independent Living3. Demographic Trends4. Social Trends5. Technology Trends6. Project Framework

CITRIS 2010

Session 2:Tools/Processes/Frameworks

Society &Culture

Objectives: Introduce key tools and processes that make analysis of the framework effective

1. Key Questions Arising from the Framework

2. Tools3. Processes4. Frameworks

CITRIS 2010

Session 3:Society and Cultural Context

Society &Culture

Objectives: Describe the importance of society and cultural context; introduce the results of the initial cross-country study

1. Importance of society and cultural context to independent living

2. Key considerations3. Initial research results –

comparative national study 4. Implications5. Next Steps

CITRIS 2010

Session 5:Innovation Process Tools

Society &Culture

Objectives: Describe the approach of Kaiser Permanente Innovation Consultancy to innovation; present case study on use of ethnography in home medication management

1. Introduction to KP Innovation Consultancy

2. Key Tools and Processes Importance of Ethnography as a Tool

3. KP Medication Administration Case Study

4. Implications for Home Care Innovation

CITRIS 2010

Session 6:Company Visit - Intel

Society &Culture

Objectives: Learn about Intel’s expansion into independent living technology, especially its recent alliance with GE; understand the relationship of R&D efforts to commercial business models

1. Intel History with Independent Living2. The Independent Living “Business

Case”3. The Intel-GE Alliance4. University Research and Business

Development 5. Business Model Issues

CITRIS 2010

Session 7:Company Visit – Bosch Healthcare

Objectives: Learn about Bosch’s entry into independent living technology; review the Medicare demonstration program; understand the relationship of product research to public policy

1. History of Bosch Acquisition of Health Hero

2. Strategy for US and European markets

3. Medicare Demonstration Project4. Links between Research and Public

Policy

Society &Culture

CITRIS 2010

Session 8:Putting it Together - Initiatives

Objectives: Learn about projects and approaches to integrate the elements into demonstration projects; explore ways of extending successful proofs of concept to wider diffusion

1. History of the Center for Technology and Aging

2. Review of Technology Grant programs

3. Results from Medication Administration and Remote Monitoring Programs

4. Lessons Learned

Society &Culture

CITRIS 2010

Research Plan: 2010 and 2011

Use research in 2010 to inform 2011 track Focus on literature search and select, high-level interviews Concentrate effort on delineating key similarities and

differences in context and systems

Use research in 2011 to complete primary deliverable and inform a 2012 track Focus on detailed online survey and interviews Concentrate effort on major issues, strategies and tactics

for expanding independent living Integrate results with literature research for complete

deliverable Utilize contents for a 2012 health care track

CITRIS 2010

Research Work Plan

Activity

Date:

Nov-10 Dec-10 Jan-11 Feb-11 Mar-11 Apr-11 May-11 Jun-11

Finalize Project Plan

Literature Research/Ints

Draft Findings

Design Online Survey

Pretest Online

Launch and Collect Data

Analyze Data

Draft Findings

Identify Interviewees

Develop Interview Guide

Pretest Guide

Conduct Interviews

Analyze Data

Draft Findings

Draft Final Report

Review with Client

Finalize Report