city 72 @ the white house
TRANSCRIPT
CITY 72
Welcome to City72 – an open source initiative from SF72 and San Francisco Emergency Management.
July 2014
Prepared by:
San Francisco
Emergency Management
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Table of Contents
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Why change preparedness? What is SF72? Research &
User Experience
Open Source The City72 Toolkit
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Getting Involved
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Why change preparedness?
Welcome to the Future of Preparedness
Most people don’t want to talk about disasters. We don’t believe they will ever happen in our backyard, despite knowing the odds. Encouraging preparedness is encouraging behavior change. Or is it?
Throughout history, communities quick to respond and recover from disasters were connected to each other and to their culture. They valued their community. So let’s give credit to our communities – they are connected and they are strong. They are more prepared than they think.
Fear-based, prescriptive messaging fails to take that connected strength into account as it tries to educate communities. It begs people to act, based on risk and concern, rather than capitalizing on the existing bonds that are created when communities experience life together.
As the world changes and its residents adapt and change, many of the strategies we use to educate must change. If we want to reach humans where they are, we need to communicate with them as they are. So, welcome to the future of preparedness – where we believe in connection, not catastrophe.
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What is SF72? Positively preparing San Francisco
Here’s the thing – actual emergencies look more like people coming together than cities falling apart.
Of course, preparedness is about getting your supplies together. But it’s also about knowing your neighbors, lending a hand and sharing your knowledge.
SF72 is positive community preparedness, focused on making the next steps to getting prepared easy – 18 supplies, most of which you have around the house, a one-page plan and a meeting place you already want to visit.
Because small actions can have lots of impact.
What is City72? Building resilient communities through open source
City72 employs the research and groundwork of SF72 in an open source model. Promoting open development and collaboration to personalize a positive preparedness message to residents of any community.
It provides a toolkit that includes resources, code and a content management system designed to help any area, large or small, to craft a positive preparedness platform for their community.
Providing a blueprint to help bring people together.
Research& User Experience
What is User Experience?
User Profiles share some of the feedback we’ve received from Bay Area Residents
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What is User Experience?
How does it help preparedness?
What does the research say?
Promoting action with positive messaging
Drawing from decades of research by leading academics, marketers and the historical success (or failure!) of other behavior-change-endeavors like recycling, littering and many others., we know that fear does not promote action. It shuts people down. We can prove successful disaster recovery is a combination of preparedness and connection to community.
We also know that community resilience is so much more than food, water and first aid. Obviously, preparedness education must be more than simply buying supplies.
The best User Experience is one you don’t even notice
User experience (UX) is how a person feels when interfacing with any given system. Just as banded radios or bomb robot interfaces matter to the user, so does the experience of preparing for an emergency.
UX is iterative, meaning the initial design is often not the final version of the product. Even if we have confidence in the design that’s been created, we are ultimately not the end-user. We can apply best practices (and we did), use the “right” design patterns and do all of the necessary research, but we only know its success when we exercise and engage the design with the community.
Understanding the community we protect
Great UX requires insight and understanding of the audience’s needs and desires. Even though we engage every day with our audience, UX has helped us understand that the entry-level “I should be more prepared” person is a gap we can begin to fill.
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Meet SF72 Users
MichelleSingleSan Francisco Resident
Seven years ago, I moved to the Bay and I knew I needed to get prepared for an earthquake or a tsunami.
I'm far too afraid to even think about what I might need or what might happen to me, my friends or my family. You make it seem so simple.
I have most of these supplies in my apartment and I already have a meeting place with my friends. So maybe I don't need to be so afraid.
PollyWife, ParentBay Area Resident
Wow! This is really beautiful. It definitely makes me want to take a look and you break it down so I can do a lot of these things with my kids.
We can decide what type of food to include and a few of their toys they might want to have around - even if we don't have them in our box, we would just know what to take, but talking about it.
BrianHusband, ParentSan Francisco Resident
Yep, my wife and I have a meeting place - at the top of Alamo Square Park, by the restrooms.
But we definitely need to write it down and talk about it with our kids, so they know when and where to go if something happens.
Open Source
Open Source is a development model which promotes universal access and distribution of City72
Cities across the nation are excited to give City72 a try.Case Study: Johnson County, KS
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What is open source?
How does that help preparedness?
Promoting collaboration and community
Open source is a development model that allows universal and free access to the SF72 design and blueprint. It also allows universal redistribution of that design and blueprint, including any improvements made by other communities.
Our intention is to provide the SF72 design through Github, a code repository, along with style guidance for communities and their development teams to deploy the SF72 concept to the Bay-Area and beyond.
All disasters are local; preparedness should be, too
Local governments know their communities better than anyone else. The open source model allows for local iteration and development of a preparedness message designed to stick with residents.
It also allows for exponential iteration of the City72 design and blueprint. Iteration is incredibly valuable because it allows for rapid customization and building from known and proven work of others.
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Meet JoCo72 The best experience has been sharing City72/JoCo with our stakeholders. We haven't had any problems with selling it. We are meeting with all of our stakeholders face to face - a laptop, an aircard and a cup of coffee.
Our local emergency managers have had a great reaction! We are already having city emergency managers ask how they can help market and direct traffic to the platform.
It’s our view that the simplicity matters and we are doing what we can to keep it as true to City72 as possible!
To address concerns some concerns about not featuring enough info we are linking to Ready.Gov as a partner.
TrentEmergency ManagerJohnson County, Kansas
joco72.orgSeptember 2014
What makes it different is the fact that it emphasizes a few things we can do to be better prepared. It really helps us take preparedness to the masses.
So far our biggest issue has been trying to figure out the logistics of hosting the site. Finding the in-house tech ability has been tough. We will need a developer and we will be hosting it externally on Heroku.
Up to this point we've only dedicated staff time. We are working on a budget for a developer and we will implement the Crisis Map as soon as we can.
Preparedness has been very staid. It was refreshing to see new messaging after 10 years.
The Toolkit Take a look at the Toolkit
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The City72 Toolkit
SF72 started as a call to change the culture of preparedness. From fearful and commanding to positive and grassroots.
We began with research and ideation – asking ourselves how might we create something positive and long-lasting.
We designed, tested, iterated and re-tested the ideas, interface, and messaging.
Sharing the concept and the work with stakeholders, users and other communities, we felt the time was right for an open source model.
The City72 model is an opportunity to plug and play. With mad-libs style worksheets, a ready-made Content Management System (CMS) and code open to all on GitHub, City72 shares what we have built with everyone.
We look forward to seeing what you build.
A people-centered vision of emergency preparedness. City72 is an open-source opportunity to share positive preparedness where you live.
The CMSThe
CodeThe
Website
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Getting Involved
Spreading the Word
Resources
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Delving Deeper
Building a Brand
City72 reaches a part of the population not often reached by preparedness education.
City72 might not be right for every community, but positive preparedness is. Please help us spread the word using every possible medium. City72 is built from solid research and user testing – so feel free to play with it, test it out, make changes and see what happens in your community.
Share your experience with us and help us build resilient communities.
Deepening the Digital
There are many opportunities to improve and add depth to the City72 platform.
Preparing your home, protecting your business and learning about what recovery might really feel like are all possible additions to City72.
By partnering together and further developing the open source model, we hope the community takes City72 and makes it their own.
The possibilities are endless.
Creating Innovative Partnerships
City72 offers a unique opportunity to partner with civic developers, like Code for America and non-profit and private sector organizations, like American Red Cross and Airbnb.
Partnership opportunities, like the relationship fostered with Google.org for the SF72 Crisis Map technology, are just the beginning.
We look forward to building whole community preparedness, positively.
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ResourcesCity72Toolkit
toolkit.sf72.org
Research
goo.gl/OH6QTT
FAQ's
toolkit.sf72.org/faqs
PeopleAlicia D. [email protected] | @UrbanAreaAlicia
Megan [email protected]
Sean O’[email protected]
Media InquiriesFrancis [email protected]
Kristin [email protected]
SF72Webwww.sf72.org
Twitter@SF72Org
FacebookSF72
Collaborators
IDEO – Kate Lydon
Siren Design – Kate Harris