city and industrial development corporation of … · the scope of work defined above is brief and...

46
1 Expression of Interest For Appointment of Real Estate Marketing and Adviser Consultant specialized in marketing, branding, sale & after sale services for the residential and commercial units of Mega Housing Project (approximately 90000) developed by CIDCO under PMAY housing scheme located in various nodes of Navi Mumbai, Maharashtra India. City and Industrial Development Corporation of Maharashtra Ltd. Registered Office: 2nd Floor, Nirmal, Nariman Point, Mumbai-400 021 Tel.: +91-22-6650 0900 Fax: +91-22-2202 2509 Head Office: CIDCO Bhavan, CBD Belapur, Navi Mumbai-400 614 Tel.: +91-22-6791 8100 Fax: +91-22-67918166 www.cidco.maharashtra.gov.in

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Page 1: CITY AND INDUSTRIAL DEVELOPMENT CORPORATION OF … · The scope of work defined above is brief and Corporation reserve rights to add or delete the activities. 5 COMPETITION PROCEDURE

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Expression of Interest

For

Appointment of Real Estate Marketing and Adviser Consultant specialized in

marketing, branding, sale & after sale services for the residential and commercial

units of Mega Housing Project (approximately 90000) developed by CIDCO under

PMAY housing scheme located in various nodes of Navi Mumbai, Maharashtra –

India.

City and Industrial Development Corporation of Maharashtra Ltd.

Registered Office: 2nd Floor, Nirmal, Nariman Point, Mumbai-400 021

Tel.: +91-22-6650 0900 Fax: +91-22-2202 2509

Head Office: CIDCO Bhavan, CBD Belapur, Navi Mumbai-400 614

Tel.: +91-22-6791 8100 Fax: +91-22-67918166 www.cidco.maharashtra.gov.in

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CITY AND INDUSTRIAL DEVELOPMENT CORPORATION OF MAHARASHTRA LTD.

Invites

EXPRESSION OF INTEREST

From

Real Estate Marketing and Adviser Consultants

specialized in marketing, branding, sale & after

sale services

For

Appointment of Real Estate Marketing and Adviser Consultant specialized in

marketing, branding , sale & after sale services for the residential and commercial

units of Mega Housing Project(approximately 90000) developed by CIDCO under

PMAY housing scheme located in various nodes of Navi Mumbai, Maharashtra –

India.

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CONTENTS

Sr. No. Particulars Page No.

1. Introduction ................................................................... 5

2. Proposal Background ...................................................... 6

3. Project Objectives ............................................................. 6

4. Scope of Work .................................................................. 6

5. Competition Procedure ................................................... 9

6. Eligibility Criteria ............................................................ 9

7. Details of Submission of EOI ............................................ 11

8. CIDCO’s Rights Regarding EOI ......................................... 11

9. Terms and Conditions................................................... 12

10. Communication ............................................................ 12

11. Formats for submission……………………………………………..13

Annexure – I :

Annexure – II :

Annexure – III :

Annexure – IV :

Annexure – V : Eligibility Criteria (Financial Criteria)

Annexure – VI : The Scale, requirements and

strategies for performing the assignment

Annexure – VII :

Annexure – VIII : Particulars of Key Personnel

Annexure – IX :

Annexure – X : a. Company organization chart

b. Project Specific Organization Chart

Particulars of the Applicant

Eligibility Criteria

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FORMATS :-

FORMAT 1 - Statement of Legal Capacity (Individual firm)

FORMAT 2 - Power of Attorney For Signing of Proposal (Individual firm)

FORMAT 3 - Expression of Interest submission Letter (Individual firm)

FORMAT 4 - Statement of Legal Capacity (Lead member of joint Venture) FORMAT 5 - Power of Attorney for Signing of Proposal

(Lead member of joint Venture)

FORMAT 6 - Power of Attorney for Signing of Proposal

(All members of Joint Venture)

FORMAT 7 - Joint Bidding Agreement for Joint Venture

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1 INTRODUCTION

NAVI MUMBAI

The city of Navi Mumbai was set-up as a counter magnet to

Mumbai, with an objectives :

■ Divert systematically growth in population of Mumbai

■ Support state-wide industrial location policy

■ Raise living standards by providing physical & social services

Started in 1970, the largest new town development in the world,

Navi Mumbai is spread over 344 sq. km. Navi Mumbai is a planned

modern metropolis designed to cope with growing needs of life

and commerce in 21st century. City And Industrial Development

Corporation Ltd (CIDCO), a company fully owned by Govt. of

Maharashtra has carved out 14 nodes/townships strung along a

mass rapid transit corridor with a view towards facilitating

comprehensive development. These nodes are Airoli, Ghansoli,

KoparKhairane, Vashi, Sanpada, Nerul, CBD Belapur, Kharghar,

Kamothe, New Panvel, Kalamboli, Ulwe, Dronagiri, Pushpak.

CIDCO has developed high-quality infrastructure facilities in Navi

Mumbai area including housing complexes, industrial

infrastructure, business districts, road & railway linkages,

educational and recreational facilities, etc. The city is now being

established as a 21st Century SMART City.

SMART City initiatives CIDCO’s vision of SMART City is anchored around people and

processes. Mega projects like the proposed Navi Mumbai International

Airport (NMIA), Mumbai Trans-harbour Link, NMSEZ, Navi Mumbai

International Airport Notified Area (NAINA), a new planned city in

Raigad district on the banks of Kundlika river, Corporate park at

Kharghar, doubling of capacity at JNPT, shall create immense

opportunities for investment in the region and create new jobs. In the

coming decade, Navi Mumbai is slated to become the new epicenter

of investment in India, with the commissioning of these mega

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projects.

2 PROPOSAL BACKGROUND

The function of the Marketing Department is disposal of tenements for various

income groups through lottery process; dispose of plots on lease for residential,

commercial, Commercial-cum-residential & other uses and to dispose of

constructed premises through tendering process. One of the latest endeavor’s

undertaken by CIDCO is the development of a mega housing project construction

comprising 90000 tenements in Mega housing scheme under PMAY housing

scheme located at multiple nodal locations of Navi Mumbai.

This mega housing scheme was envisioned by CIDCO to address the needs of

the rapidly growing urban housing demand of the cross sections of the society.

3 PROJECT OBJECTIVES Get entire scheme constructed with highest quality, in time and

within stipulated budget

Develop a robust marketing, branding and sale plan and successfully execute to generate desired income by selling EWS, LIG and shops with appropriated targeted rates

Make the scheme financially feasible deliver best product to customers and have successful financial closure

4 SCOPE OF WORK

A. PRE LOTTERY

1. Branding – Create a brand for CIDCO mega housing development and facilitate its promotion through media. 2. Demand Survey - Undertake macro and micro market survey and research to provide an in-depth analysis of the market trends, pricing models, methods of operations, accessibility etc. for the proposed residential and commercial projects. 3. Advertisement Advise on various advertising options including Print media, Social Media, Collaterals, Exhibitions, stalls etc to optimize the exposure and impact.

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4. Marketing strategy - Evaluate the sale potential of the project location wise and scheme wise, and prepare a strategy considering size, location, specifications, amenities provided etc. for its execution. Assist CIDCO in Lottery Scheme for sale of Units. Prepare a strategy including a bulk sale strategy to government, quasi government, private institutions etc., that will ensure wide reach in micro market and prospective buyers. The project should be self-funding to raise appropriate funds to augment the ongoing constructions. Prepare and present a detailed presentation of the study with statistics and provide with observations/ suggestions and recommendations to CIDCO during phases of the project. 5. Help Desk - Maintain and manage a help desk for submission of applications – Assist applicants in filling and submitting lottery application. 6. Call Center – Assist in the appointment of appropriate call center to and coordinate with the call center to ensure that call center provides a smooth communication with the applicants and also assists the applicants to smoothen the process. 7. Grievance Portal - Manage, maintain, and monitor the grievance portal to solve the applicant’s grievances 8. Web Portal – Manage, maintain, monitor and develop a separate website which provides a brief description of the project and for implementation of related activities. 9. Mobile App– Manage, maintain, monitor and develop a separate mobile app for the registration, status of application information, payment, mortgage NOC etc. activities. 10. Assist Marketing Department – To coordinate with various related department, generate various reports as per requirement, data analysis as per requirement and any other activities assigned by Marketing Department 11. Pricing in case of open market sale of flats - Strategy for deciding the approximate price for the flats which are to be marketed in the open market, to enable further subsidizes for the EWS houses etc. B. LOTTERY Organize and conduct the lottery event for sale of tenements. Give wide Publicity for the event in consultation with PRO department.

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C. POST LOTTERY To facilitate the customers for the activities after the lottery draw, such as submission of documents for scrutiny and providing necessary information about status of application and timelines. Customer relations shall be maintained throughout the tenure of the project i.e. right from registration, lottery, scrutiny, letter of allotment, payments ,bank loans, sending reminder about the payments, following up for smooth payments from purchasers till successful recovery of full amounts, informing purchasers about progress of works, agreement execution, handing over possession and after sales service. Part 1 – 1. Bank Loan - Identify and Facilitate predefined/ pre-approved bank loans in coordination with the banks and financial institutions. 2. Call Centre (Mail, Calls, Physical Desk) – Set up the call centre for helping the customers, resolving the issue. 3. Refunds – Process the EMD refund on time and reconciliation of the data and submit the report to accounts department etc. 4. Coordinate with the Customers , SAP ,Probity Soft Pvt. Ltd. & NIC Pune (CIDCO appointed agencies for execution of Project) - Coordinate and complete all necessary activities in the software by appointing suitable number of technical experts for customer creation, property creation, payment verification, follow up, mortgage NOC, Letter of Intent, Letter of Allotment, Addition of Co applicant, Name Change ,agreement execution, and departments for smooth functioning of the department regarding project. 5. Mortgage NOC – To help applicants for submission of application and submission of related documents and issuance of mortgage NOC. 6. Customer Payments – Following up for smooth payments from purchasers till successful recovery of full amounts. Generation of related reports time to time. 7. Agreements –To help for the smooth functioning of online agreement execution 8. Possession - Attend the snag lists post completion and coordinate with PMC/ Contractors for compliance’s of defects corrections for two years post hand over. 9. Resolving the sales related disputes, if any with the assistance/ guidance of CIDCO and its stakeholders. 10. Assist Marketing Department – To assist the marketing department for completion of all related activities of the Project

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Part 2 – 1. Customer relations after possession - Attend the snag lists post-handover and coordinate with PMC/ Contractors for compliance’s of defects corrections for two years post hand over. 2. Resolving the sales related disputes, if any with the assistance/ guidance of CIDCO and its stakeholders. 3. Grievance Handling after the possession

If a situation arises wherein housing lotteries get poor responses, then an option for allotment of these tenements to Government/ PSU/ Private entities can be evaluated and appropriate remuneration will be decided for the same at a later stage. The scope of work defined above is brief and Corporation reserve rights to add or delete the activities.

5 COMPETITION PROCEDURE

CIDCO is inviting proposals from the reputed Real Estate Marketing and Adviser Consultant who specialized in marketing, branding, sale & after sale services for the residential and commercial units of Mega Housing Project(approximately 90000) developed by CIDCO under PMAY housing scheme located in and around Navi Mumbai, Maharashtra – India.

CIDCO is inviting proposals from interested parties as per the laid out norms in this Expression of Interest (EOI). Prospective applicants are advised to read the EOI and comply with the terms & conditions for submission of the proposal as defined in this EOI document. Firms interested in offering professional services shall provide the information on qualifications and experience to perform the services, etc. as mentioned in the EOI.

6 ELIGIBILITY CRITERIA

Bidders are allowed to submit an application as Sole Proprietor/ Firm/ private limited / Company, or, as a Consortium/ Joint Venture.

In case of the Consortium/ Joint Venture application, the aggregate minimum qualifications criteria shall meet the eligibility conditions. A. The eligibility criteria includes experience in the marketing, branding, and the sale of residential units in mass housing / residential / mixed use / group housing projects of sizable scale over a period of last 10 years along with experience in Digital Marketing in last 8 years. These projects shall be completed on the date of submission of RFP in India.

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B. The Agency shall fulfill the following Financial Criteria –

a. Working Capital – approx.12.5 crore b. Profitability – Profit after Tax should be positive for last three financial

years. c. Net Worth – approx.15 crore d. Annual Turnover – approx.50 crore

Please note that, the above criteria is indicative however all interested bidders can participate.

C. The Agency shall have an understanding of this scale of projects and also it shall have comprehensive experience in the marketing, branding, and the sale of residential units in mass housing / residential / mixed use / group housing projects of sizable scale. The agency shall understand the local market and its success potentials. The agency should have an experience of working on projects of similar nature.

D. The Agency shall not be blacklisted by any Central/ State Government/Public Sector Undertakings and shall not have been involved in any major litigation that may have an impact that affects or compromises the delivery of services required. (An undertaking to that effect should be submitted).

Note: the photocopies of relevant Certificates / Documents to support the qualification claim / fulfilment of eligibility criteria must be submitted. Availability of Key Personnel: The prospective bidder shall offer and make available all Key Personnel required to execute the project as illustrated below.

Sr. No.

Key Personnel Minimum Educational Qualification and Professional Experience

Experience on Eligible Assignments

1 Project Head MBA from reputed institution Minimum 10 years of Industry Experience

2 Project Manager MBA from reputed institution Minimum 10 years of Industry Experience

3 Market Research Manager

MBA from reputed institution Minimum 10 years of Industry Experience

4 Mktg. Strategy Manager

MBA from reputed institution Minimum 10 years of Industry Experience

5 Advertising Manager

MBA from reputed institution Minimum 10 years of Industry Experience

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6 Sales Manager MBA from reputed institution Minimum 10 years of Industry Experience

7 Integrated Digital Mktg Head

MBA from reputed institution Minimum 7 years of Industry Experience

8 Media Planner MBA from reputed institution Minimum 7 years of Industry Experience

9 Retail Marketing Manager

MBA from reputed institution Minimum 7 years of Industry Experience

10 Customer Service Manager

MBA from reputed institution Minimum 7 years of Industry Experience

11 Display Marketing Manager

Graduate + Certification in IT from reputed institution

Minimum 7 years of Industry Experience

12 PR Manager Graduate + Mass Media from reputed institution

Minimum 7 years of Industry Experience

13 Creative Content Writing Manager

Graduate from reputed institution Minimum 7 years of Industry Experience

14 Marketing Associates

MBA from reputed institution Fresher

Conditions of Eligibility for Key Personnel:

Each of the Key Personnel must fulfil the following Conditions of Eligibility: i) Eligibility Experience

All above professional personnel should have experience in similar type of projects as mentioned above, post the completion of educational qualifications. Similar project means mass housing / residential / commercial and mixed used development real estate project of a sizeable scale.

(ii) Eligible Assignments

All key professional personnel from Sr. No. 1 to Sr. No. 13 to have similar professional experience in projects worked, with at least one of the projects completed in India.

(iii) Organization Chart

Submit company organization chart and Project Specific Organization Chart

7 DETAILS OF SUBMISSION OF EOI

The firm will submit the information as per the formats given in

this document.

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8 CIDCO’s RIGHTS REGARDING EOI

Notwithstanding anything contained in this EOI, CIDCO reserves

the right to accept or reject any entry or to annul the competition

or reject all entries at any time without any liability or any

obligation for such rejection or annulment and without assigning

any reasons.

CIDCO reserves the right to change/modify any or all of the

provisions of this EOI. CIDCO also reserves the right to change,

modify, add or alter the competition at any stage.

CIDCO may cancel the competition at any stage without assigning

any reasons whatsoever and will not be liable to compensate any

participant on any grounds whatsoever. The participant shall not

be entitled to refund of cost of documents or other costs in case

the competition is cancelled for whatsoever reason or without

assigning any reason, at any stage.

9 TERMS AND CONDITIONS

The applicant, individual and/or firm and/or team, mentioned in

the EOI agrees to abide by the rules of the competition as

determined by CIDCO.

CIDCO reserves the right to reject the EOI submitted if it does not

comply with the submission requirements.

The decision of CIDCO in short-listing the firms shall be final and irrevocable.

Any entity which has been barred by the Central Government,

any State Government, a statutory authority or a public sector

undertaking, as the case may be, from participating in any project,

and the bar subsists as on the date of Proposal, would not be

eligible to submit a Proposal either by itself or through its

Associate.

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During the last five years, the firm or its Associate should have,

neither failed to perform on any agreement, as evidenced by

imposition of a penalty by an arbitral or judicial authority or a

judicial pronouncement or arbitration award against the firm or its

Associate, nor been expelled from any project or agreement nor

have had any agreement terminated for breach by such firm or

its Associate

It shall be the responsibility of the Firm to ensure that EOI

reaches CIDCO within the stipulated time. Any submission

beyond the date shall not be accepted.

10 COMMUNICATION

Queries and enquiries pertaining to the competition shall be addressed to-

Marketing Manager –II

3rd Floor, Raigad Bhavan, CBD

Belapur, Navi Mumbai - 400 614

Tel.: 022-67121016

Email: [email protected]

Address for submission of EOI

Marketing –II Department,

3rd Floor, Raigad Bhavan,

CBD Belapur, Navi

Mumbai 400 614

Date & Time of submission : 01.12.2020 during 11 a.m. to 5 p.m. Note – Kindly note that Expression of Interest submission

will not be accepted by post.

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Formats for submission

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Indicative Templates for information to be submitted by the prospective Bidder

Annexure – I : Particulars of the Applicant

Sr. Particulars

1.1 Title of Consultancy:

“Appointment of

______________

Consultant for

1.2 Name of Client:

1.3 State the following:

i Name of Company or Firm:

ii Legal status (e.g.

incorporated private

company, proprietorship

firm / public / pvt. Ltd. /

unincorporated business,

partnership etc.)

iii Country of incorporation:

iv Registered address

Phone No.

E-mail address

v Year of Incorporation

vi Year of commencement of

business

vii Principal place of business:

viii Brief description of the

Company including details

of its main lines of business:

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Indicative Templates for information to be submitted by the prospective Bidder

ix Name, designation, address

and phone numbers of

authorized signatory of the

Applicant:

1.4 For the Applicant, state the following information:

i In case of non-Indian Firm, does the

firm have business presence in

India?

Yes/No

If Yes, provide details

If so, provide the office

address(es) in India.

ii Has the Applicant been penalized by

any organization for poor quality of

work or breach of contract in the last

five years?

Yes/No

If Yes, provide details

iii Has the Applicant ever failed to

complete any work awarded to it by

any public authority/ entity in last five

years?

Yes/No

If Yes, provide details

iv Has the Applicant or sister concern or

any of the stakeholders / management

team / Directors been blacklisted by

any Government department/Public

Sector Undertaking in the last five

years?

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Indicative Templates for information to be submitted by the prospective Bidder

Yes/No

If Yes, provide details

v Has the Applicant suffered

bankruptcy/insolvency in the last five

years?

Yes/No

If Yes, provide details

vi Has the Applicant or any constituent

partner in case of JV / Consortium ever

been convicted by a court of Law?

Yes/No

If Yes, provide details

vii Has the Applicant or any constituent

partner in case of JV / Consortium ever

been debarred for tendering in any

organization at any time?

Yes/No

If Yes, provide details

viii Has the Applicant or any constituent

partner in case of JV / Consortium ever

been ever abandoned the awarded

work before it’s completion?

Yes/No

If Yes, provide details

ix Has the Applicant or any constituent

partner in case of JV / Consortium ever

been required to suspend assignment

for project for more than 6 months

after commencing the assignment?

Yes/No

If Yes, provide details

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Indicative Templates for information to be submitted by the prospective Bidder

x Has the Applicant or any constituent

partner in case of JV / Consortium ever

been involved in any arbitration in any

project allocated by State Govt. /

Central Govt.?

Yes/No

If Yes, provide details

xi Has the Applicant or any constituent

partner in case of JV / Consortium ever

been involved in any litigation in any

project allocated by State Govt. /

Central Govt.?

Yes/No

If Yes, provide details

Note: If answer to any of the questions at (ii) to (xi) is yes, the Applicant

is not eligible for this Consultancy assignment.

1.5 Does the Applicant’s firm/company

combine functions as an Independent

Marketing / Branding along with the

function as an real estate adviser?

Yes/No

If Yes, provide details

1.6 Does the Applicant intend to borrow or

hire temporarily, personnel for

performance of the Consulting

Services?

Yes/No

If Yes, provide details

(Signature, name and designation of the authorized signatory)

For and on behalf of ………………..

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Indicative Templates for information to be submitted by the prospective Bidder

Annexure – II : Particulars of the Applicant

a) In case of Single Entity

Sr. No.

Name of Firm Entity Details Registratio

n Dept. GST No. PAN

b) In case of JV

Sr. No.

Name of Firm

Entity Lead Members Details

Fellow Members Details Regi. Dept. GST

No. PAN Regi. Dept. GST

No. PAN

Note : If JV member is borrowing experience from their associates

companies, the JV member shall submit the above details of

themselves and their associates companies.

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Indicative Templates for information to be submitted by the prospective Bidder

Annexure – III : Eligibility Criteria

a) In case of Single Entity

Sr. No.

Name of Work

Value of Work (Rs. in Crores)

100%

Scope of Work

Status Year of Work Complet ion

Page no

Ongoing / Completed

b) In case of JV

i) Lead Member Consortium

Sr. No.

Name of Work

Value of

Work (Rs.

in Crores)

Share

%

Scope of

Work

Status Remarks

Page No

Ongoing /

Completed

ii) Fellow Member Consortium

Sr. No.

Name of Work

Value of

Work (Rs.

in Crores)

Share

%

Scope of

Wok

Status Remarks

Page No Ongoing /

Completed

Note : If JV member is borrowing experience from their associates

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Indicative Templates for information to be submitted by the prospective Bidder

Companies, the JV member shall submit the above details of

themselves and their associates companies.

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Indicative Templates for information to be submitted by the prospective Bidder

Annexure – IV : Eligibility Criteria

Major similar marketing, branding, and the sale consultancy services of residential

units in mass housing / residential / mixed use / group housing projects of sizable

scale completed during last 10 years (on the date of Submission of Proposal) that

best illustrate Firm's Experience along with experience in Digital Marketing in last 8

years.)

These projects shall be completed on the date of submission of RFP in India.

Please provide information of only those projects for which the Bidder's firm was

legally contracted by the respective client as an individual corporate entity for

consultancy services (use separate sheet for each work).

Bidder's Name:

Was it the individual firm

in the assignment?

If not,

please indicate

whether it was

(a) the Lead Member

Individual Firm/ Lead Member

(Please strike out whichever is not applicable)

Assignment Name:

Name of Client and Address:

Client’s Representative Telephone:

Mobile No.: Fax No.: Email:

No. of Staff Deployed by the

Firm

No. of the Man Months deployed by the Firm.

Start Date Completion Date

Value of Consultancy

Details of Area of Consultancy

(Month/ Year) (Month/ Year) Service in Indian Rupees

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Name of Key Personnel Deployed by the Firm and functions performed by them:

Description of Services provided by the Bidder's staff:

Brief description of Project:

Authorized Representative (Seal & Signature)

Name:

Designation:

Signature of the Authorized Representative

Note:

1. Do not submit more than Twenty (20) consultancy works.

2. Please do attach any supporting document such as certificate from client,

copy of contract, etc.

3. Please attach a certificate from respective Statutory Auditor / Chartered

Accountant as below as evidence of completion of above works by the

firm:

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Annexure – V : Eligibility Criteria (Financial Criteria)

Individual Firm turnover for the last 3 years

(Applicable for Single entity and all fellow members of JV)

SI.

No.

Financial Year

Working Capital (INR)

Profitability (+/-)

Net Worth

(INR)

Annual Turn Over (INR)

1. 2017-18

2. 2018-19

3. 2019-20

Average Annual Turn Over of last Three years = (INR)

Authorized Representative Name:

Designation:

Signature of the Authorized Representative

Note: Please do attach any printed Annual Financial Statement.

Please attach a certificate from Statutory Auditor /

Chartered Accountant as below:

Certificate from the Statutory Auditor / Chartered Accountant regarding annual Turnover

This is to certify that the annual turnover collected and appropriated by the _

(name of the Bidder Lead Member or

Individual Firm) on account of the professional fees from consultancy services

rendered during the past three years were INR as per year-wise details noted below:

SI.

No.

Financial Year

Working Capital (INR)

Profitability (+/-)

Net

Worth (INR)

Annual Turn Over (INR)

1. 2017-18

2. 2018-19

3. 2019-20

Average Annual Turn Over of last Three years = (INR)

Statutory Auditor / Chartered Accountant

Name:

Designation: Signature of the Statutory Auditor / Chartered Accountant

Note : If JV member is borrowing experience from their associates companies, the JV member shall submit the above details of themselves and their associates companies.

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Annexure – VI : The Scale, requirements and strategies for performing the

assignment

The descriptive part of submission under this will be detailed precisely under the

following topics. This will be evaluated while evaluation of technical proposal by

Technical Evaluation Committee.

1) Understanding the Project requirements

The Bidder will submit his understanding of the project scale and

requirements specified in the EOI in a brief manner underlying the crucial and

important aspects of it. The Bidder may supplement various requirements of

the Scope of services if he considers this would bring more clarity and

improvements over the existing requirements and assist in achieving the

various tasks laid down in the Scope of Services section of EOI.

2) Methodology

The Bidder will submit his methodology in brief for carrying out this

assignment, outlining his approach toward achieving the Objectives laid down

in the project brief EOI. Scope of Services laid down in the EOI is indicative

for achieving the specified Objectives. The Bidder should briefly explain how

he will build upon them once the consultancy is awarded to him

3) Work Plan

The Bidder will submit a brief write up on their proposed team of personnel

explaining how various Fields of Expertise and experience needed for this

assignment has been fully covered by their proposal. The Bidder shall specify

the sequence of important activities and quality assurance plan for carrying

out the Consultancy services.

Authorized Representative Name:

Designation:

Signature of the Authorized Representative

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Annexure – VII : Particulars of Key Personnel

(Please provide at least one CV of for each personnel)

Sr. No.

Position of Key Personnel

Names of

Personnel

Education

al

Qualificati

on

Date of Birth, Age as on Proposal Submission Date

No. of years of relevant experience in firm

Employment status with firm

Sign of personnel

1 Project Head

2 Project Manager

3 Market Research Manager

4 Mktg. Strategy Manager

5 Advertising Manager

6 Sales Manager

7 Integrated Digital Mktg Head

8 Media Planner

9 Retail Marketing Manager

10 Customer Service Manager

11 Display Marketing Manager

12 PR Manager

13 Creative Content Writing Manager

14 Marketing Associates

Authorized Representative

Name:

Designation: Signature of the Authorized Representative

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ANNEXURE – VIII: Particulars of Key Personnel

FORM FOR CURRICULUM VITAE (CV) FOR PROPOSED KEY PERSONNEL

1. Proposed Position:

2. Name of the

Personnel:

3. Date of Birth

4. Nationality

5. Educational

Qualification

(Summarize college/university and other specialized

education of Personnel, giving degrees obtained)

6. Employment Record: (Starting with present position, list in reversed order,

and every employment held. List all positions held by

staff member since graduation, giving dates, names

of employing organization, title of positions held and

location of assignments. Experience period of

specific assignment must be clearly mentioned).

7. Relevant Project Experience

(Furnish list of relevant project experience which

describe the suitability and eligibility of the

Personnel for this Consultancy with brief description

of role, responsibility and duration of the services

performed; brief description of the project.)

8. Summary of the CV

(Furnish a summary of the above CV. The

information in the summary shall be precise and

accurate. The information in the summary will have

bearing on the evaluation of the CV).

A. Education:

Field of Graduation and year

Field of Post-Graduation and year:

Field of any other degree / expertise and Year:

B. Professional Experience Total professional experience: Yrs.

Positions held:

a) _____ Yrs.

b) _____ Yrs.

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c) _____ Yrs.

Essential Work Experience: _______Yrs.

C. Regular Employment

with the Firm:

(Yes/No)

If yes, how many years:

If no, employment Arrangement with the firm:

9. Details of the current

assignment and the

time duration for

which services are

required for the

current assignment.

Certification:

1. I am willing to work on the project and I will be available for a minimum period

of Three years for the project assignment.

2. I, the undersigned, certify that to the best of my knowledge and belief, this CV

correctly describes me, my qualification and my experience.

Signature of the Candidate:

Place:

Date:

Signature of the Authorized Representative of the firm:

Place:

Date:

Note:

1. Each page of the CV shall be signed by blue ink/digital signature by both the staff members and the Authorized representative of the firm.

2. Photocopies shall not be considered for evaluation.

3. Please furnish proof of qualification and proof of experience.

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Annexure – IX: Particulars of Key Personnel

S.

No.

Designation of Key Personnel

Name

Educational Qualification

Length

of Professional Experience

Present Employment No. of Eligible Assignments

Name of Firm Employed Since

(1) (2) (3) (4) (5) (6) (7) (8) 1. Project Head

2. Project Manager

3. Market Research Manager

4. Mktg. Strategy Manager

5. Advertising Manager

6. Sales Manager

7. Integrated Digital Mktg Head

8. Media Planner

9. Retail Marketing Manager

10. Customer Service Manager

11. Display Marketing Manager

12. PR Manager

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13. Creative Content Writing Manager

14. Marketing Associates

Annexure – X :

a. Company organization chart b. Project Specific Organization Chart

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FORMAT 1 - STATEMENT OF LEGAL CAPACITY

(To be forwarded on the letterhead of the Prospective Bidder i.e. Individual firm)

Ref. Date:

To,

Marketing Manager-II CIDCO of Maharashtra Ltd. 3rd

Floor, Raigad Bhavan,

Belapur, Navi Mumbai – 400 614. Maharashtra, INDIA.

Sub: Appointment of “____________ Consultant for ____________________”. Dear Sir,

We hereby confirm that we, the Bidder, satisfy the terms and conditions laid out in the Consultancy proposal document.

We have agreed that (insert individual's name)* will act as our representative on our behalf and have been duly authorized to submit the Expression of Interest. Further, the authorized signatory is vested with requisite powers to furnish such letter and authenticate the same.

Yours faithfully,

Authorized Signatory For and on behalf of *Please strike out whichever is not applicable

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FORMAT 2 - POWER OF ATTORNEY FOR SIGNING OF PROPOSAL

(To be submitted on the Stamp Paper of Rs. 300/- by the Prospective Bidder i.e. Individual firm)

Know all men by these presents,

We___________________ (name of firm and address of the registered office)

do hereby constitute, nominate, appoint and authorize Mr/

Ms______________(name and residential address) who is presently

employed with us and holding the position of

_____________ as our true and lawful attorney (hereinafter referred to as the

"Authorized Representative") to do in our name and on our behalf, all such

acts, deeds and things as are necessary or required in connection with or

incidental to submission of our Proposal for and selection as the Consultant for

“Appointment of _____________ Consultant for ________________at

Navi Mumbai.” being developed by the CIDCO including but not limited to

signing and submission of all applications, proposals and other documents and

writings, participate in pre-proposal and other conferences and providing

information/ responses to the CIDCO/GoM, representing us in all matters

before the CIDCO signing and execution of all contracts and

undertakings consequent to acceptance of our proposal and generally dealing

with the CIDCO/GoM in all matters in connection with or relating to or arising out

of our proposal for the said Project and/or upon award thereof to us till

the entering into of the Contract Agreement with the CIDCO.

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AND we hereby agree to ratify and confirm and do hereby ratify and confirm

all acts, deeds and things lawfully done or caused to be done by our said

Authorized Representative pursuant to and in exercise of the powers

conferred by this Power of Attorney and that all acts, deeds and things done

by our said Authorized Representative in exercise of the powers hereby

conferred shall and shall always be deemed to have been done by us.

IN WITNESS WHERE OF WE, _______________THE ABOVE NAMED

PRINCIPAL HAVE EXECUTED THIS POWER OF ATTORNEY ON

THIS ____DAY OF __________. 20…..

For

(Signature) (Name, Title and

Address)

Witnesses:

1. 2.

Accepted

[Notarized]

(Signature) (Name, Title and Address of the Attorney)

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Notes:

• The mode of execution of the Power of Attorney should be in

accordance with the procedure, if any, laid down by the applicable law

and the charter documents of the executants (s) and when it is so

required the same should be under common seal affixed in accordance

with the required procedure.

• Also, wherever required, the Bidder should submit for verification

the extract of the charter documents and documents such as a

resolution/power of attorney in favour of the person executing

this Power of Attorney for the delegation of power hereunder on

behalf of the Bidder :

• For a Power of Attorney executed and issued overseas, the document

will also have to be legalized by the Indian Embassy and notarized in

the jurisdiction where the Power of Attorney is being issued.

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FORMAT 3 - EXPRESSION OF INTEREST SUBMISSION LETTER

(On Firm's Letter Head)

(Date and Reference)

To, Marketing Manager-II CIDCO of Maharashtra Ltd. 3rd

Floor, Raigad Bhavan,

CBD Belapur, Navi Mumbai – 400 614.

Maharashtra, INDIA.

Dear Sir,

Subject: Expression of Interest for “Appointment of ____________

Consultant at Navi Mumbai”.

- Regarding Expression of Interest

I/We _ Bidder/Bidder

firms herewith enclose the Technical Proposal for selection of my/our

firm/Consortium as Consultant for above.

Yours faithfully,

Signature: -

Full Name -

_ Designation -

Address -

(Authorized Representative)

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FORMAT 4 - STATEMENT OF LEGAL CAPACITY

(To be forwarded on the letterhead of the Bidder/ Lead Member of Joint Venture)

Ref. Date:

To,

Dear Sir,

We hereby confirm that we/ our members in the Joint Venture (constitution of

which has been described in the application) satisfy the terms and conditions laid

out in the Bid document.

We have agreed that …………………… (insert member’s name) will act as the Lead

Member of our Joint Venture.*

We have agreed that ………………….. (insert individual’s name) will act as our

representative/ will act as the representative of the Joint Venture on its behalf*

and has been duly authorized to submit the Bid. Further, the authorised

signatory is vested with requisite powers to furnish such letter and authenticate

the same.

Thanking you,

Yours faithfully,

(Signature, name and designation of the authorized

signatory)

For and on behalf of…………………………….. *Please strike out whichever is not applicable.

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FORMAT 5 - FOR POWER OF ATTORNEY FOR SIGNING OF APPLICATION

(Lead member of Joint Venture)

Know all men by these presents, We…………………………………………….. (name of

the firm and address of the registered office) do hereby irrevocably constitute,

nominate, appoint and authorize Mr./Ms (name), ……………………

son/daughter/wife of ……………………………… and presently residing at

…………………., who is presently employed with us/ the Lead Member of our Joint

Venture and holding the position of ……………………………. , as our true and lawful

attorney (hereinafter referred to as the “Attorney”) to do in our name and on our

behalf, all such acts, deeds and things as are necessary or required in connection

with or incidental to submission of our application for pre-qualification and

submission of our bid for the ***** Work proposed or being developed by

the******* (the “Employer”) including but not limited to signing and submission

of all applications, bids and other documents and writings, participate in Pre-

Applications and other conferences and providing information/ responses to the

Employer, representing us in all matters before the Employer, signing and

execution of all contracts including the Contract and undertakings consequent to

acceptance of our bid, and generally dealing with the Employer in all matters in

connection with or relating to or arising out of our bid for the said Work and/ or

upon award thereof to us and/or till the entering into of the Contract with the

Employer.

AND we hereby agree to ratify and confirm and do hereby ratify and confirm all

acts, deeds and things done or caused to be done by our said Attorney pursuant

to and in exercise of the powers conferred by this Power of Attorney and that all

acts, deeds and things done by our said Attorney in exercise of the powers

hereby conferred shall and shall always be deemed to have been done by us.

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IN WITNESS WHEREOF WE, …………………………., THE ABOVE

NAMED PRINCIPAL HAVE EXECUTED THIS POWER OF ATTORNEY ON

THIS ……… DAY OF ...................... 2….. Witnesses:

1.

2. Accepted

……………………………

(Signature)

For…………………………..

(Signature, name, designation and address)

(Notarized)

(Name, Title and Address of the Attorney)

Notes:

The mode of execution of the Power of Attorney should be in accordance with the procedure, if any, laid down by the applicable law and the charter documents of the executants(s) and when it is so required, the same should be under common seal affixed in accordance with the required procedure.

Wherever required, the Bidder should submit for verification the extract of the charter documents and documents such as a board or shareholders’ resolution/power of attorney in favour of the person executing this Power of Attorney for the delegation of power hereunder on behalf of the Bidder.

For a Power of Attorney executed and issued overseas, the document will also have to be legalized by the Indian Embassy and notarized in the jurisdiction where the Power of Attorney is being issued. However, the Power of Attorney provided by Bidders from countries that have signed the Hague Legislation Convention 1961 are not required to be legalized by the Indian Embassy if it carries a conforming Appostille certificate.

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FORMAT- 6 FOR POWER OF ATTORNEY

(All Member of Joint Venture)

(To be notarized)

Whereas the ***** (“the Employer”) has invited applications from interested

parties for the ***** Work (the “Work”).

Whereas, …………………….., …………………….., …………………….. and …………………….. (collectively the “Joint Venture”) being Members of the Joint Venture are interested in bidding for the Work in accordance with the terms and conditions of the Bid Document, and other connected documents in respect of the Work, and

Whereas, it is necessary for the Members of the Joint Venture to designate one

of them as the Lead Member with all necessary power and authority to do for

and on behalf of the Joint Venture, all acts, deeds and things as may be

necessary in connection with the Joint Venture’s bid for the Work and its

execution.

NOW THEREFORE KNOW ALL MEN BY THESE PRESENTS

We, …………………………….………….. having our registered office at

……………………..…………..,

M/s. ……………………………………….. having our registered office at

……………..…………………..,

M/s.…………………………….………….. having our registered office at

………….……………….., and …………………….. having our registered office at

…………………….., (hereinafter collectively referred to as the “Principals”) do hereby

irrevocably designate, nominate, constitute, appoint and authorize M/S

…………………….. having its registered office at …………………….., being one of the

Members of the Joint Venture, as the Lead Member and true and lawful attorney

of the Joint Venture (hereinafter referred to as the “Attorney”). We hereby

irrevocably authorize the Attorney (with power to sub-delegate) to conduct all

business for and on behalf of the Joint Venture and any one of us during the

bidding process and, in the event the Joint Venture is awarded the contract,

during the execution of the Work and in this regard, to do on our behalf and on

behalf of the Joint Venture, all or any of such acts, deeds or things as are

necessary or required or incidental to the pre-qualification of the Joint Venture

and submission of its bid for the Work, including but not limited to signing and

submission of all applications, bids and other documents and writings, participate

in bidders and other conferences, respond to queries, submit information/

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documents, sign and execute contracts and undertakings consequent to

acceptance of the bid of the Joint Venture and generally to represent the Joint

Venture in all its dealings with the Employer, and/ or any other Government

Agency or any person, in all matters in connection with or relating to or arising

out of the Joint Venture’s bid for the Work and/ or upon award thereof till the

Contract is entered into with the Employer.

AND hereby agree to ratify and confirm and do hereby ratify and confirm all acts,

deeds and things done or caused to be done by our said Attorney pursuant to

and in exercise of the powers conferred by this Power of Attorney and that all

acts, deeds and things done by our said Attorney in exercise of the powers

hereby conferred shall and shall always be deemed to have been done by us/

Joint Venture.

IN WITNESS WHEREOF WE THE PRINCIPALS ABOVE NAMED HAVE EXECUTED

THIS POWER OF ATTORNEY ON THIS …………………. DAY

OF ............. 2..…

For ……………………..

(Signature)

……………………..

(Name & Title)

For ……………………..

(Signature)

……………………..

(Name & Title)

For ……………………..

(Signature)

……………………..

(Name & Title)

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Witnesses:

1.

2.

……………………………………… (Executants)

(To be executed by all the Members of the Joint Venture)

Notes:

The mode of execution of the Power of Attorney should be in accordance with the procedure, if any, laid down by the applicable law and the charter documents of the executants(s) and when it is so required, the same should be under common seal affixed in accordance with the required procedure.

Also, wherever required, the Bidder should submit for verification the extract of the charter documents and documents such as a board or shareholders’ resolution/ power of attorney in favour of the person executing this Power of Attorney for the delegation of power hereunder on behalf of the Bidder.

For a Power of Attorney executed and issued overseas, the document will also have to be legalized by the Indian Embassy and notarized in the jurisdiction where the Power of Attorney is being issued. However, the Power of Attorney provided by Bidders from countries that have signed the Hague Legislation Convention 1961 are not required to be legalized by the Indian Embassy if it carries a conforming Appostille certificate.

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FORMAT 7 - FOR JOINT BIDDING AGREEMENT FOR JOINT VENTURE

(To be notarized)

(To be executed on Stamp paper of appropriate value)

THIS JOINT BIDDING AGREEMENT is entered into on this the ………… day of

.................... 20…

AMONGST

1. {………… Limited, a company incorporated under the Companies Act,

2013} and having its registered office at ………… (hereinafter referred to

as the “First Part” which expression shall, unless repugnant to the

context include its successors and permitted assigns)

AND

2. {………… Limited, a company incorporated under the Companies Act,

2013} and having its registered office at ………… (hereinafter referred to

as the “Second Part” which expression shall, unless repugnant to the

context include its successors and permitted assigns)

The above mentioned parties of the FIRST AND SECOND PART are

collectively referred to as the “Parties” and each is individually referred

to as a “Party”

WHEREAS,

(A) [City & Industrial Development Corporation of Maharashtra Limited, a

Company incorporated under the Companies Act, 1956 (I of 56) and

having its registered office at ‘Nirmal’, 2nd floor, Nariman Point, Mumbai

400 021] (hereinafter referred to as the “Employer” which expression

shall, unless repugnant to the context or meaning thereof, include its

administrators, successors and assigns) has invited the Bids” under

Contract Agreement ……………………….. for bidding the wok of

…………………………………. (Name of Work) through an Contract.

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(B) The Parties are interested in jointly bidding for the Works as members of

a Joint Venture and in accordance with the terms and conditions of the

Bid document and other bid documents in respect of the Work, and

(C) It is a necessary condition under the Bid document that the members of

the Joint Venture shall enter into a Joint Bidding Agreement and furnish a

copy thereof with the Application.

NOW IT IS HEREBY AGREED as follows:

1. Definitions and Interpretations

In this Agreement, the capitalized terms shall, unless the context

otherwise requires, have the meaning ascribed thereto under the Bid.

2. Joint Venture

2.1 The Parties do hereby irrevocably constitute a Joint Venture (the “Joint

Venture”) for the purposes of jointly participating in the Bidding Process

for the Work.

2.2 The Parties hereby undertake to participate in the Bidding Process only

through this Joint Venture and not individually and/ or through any other

Joint Venture constituted for this Work, either directly or indirectly.

3. Covenants

The Parties hereby undertake that in the event the Joint Venture is

declared the selected Bidder and awarded the Work, it shall enter into an

Contract with the Employer for performing all its obligations as the

Contractor in terms of the Contract for the Work.

4. Role of the Parties

The Parties hereby undertake to perform the roles and responsibilities as

described below:

(a) Party of the First Part shall be the Lead member of the Joint Venture

and shall have the power of attorney from all Parties for conducting

all

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business for and on behalf of the Joint Venture during the Bidding

Process and until the Appointed Date under the Contract;

(b) Party of the Second Part shall be {the Member of the Joint Venture}

5. Joint and Several Liability

The Parties do hereby undertake to be jointly and severally responsible for

all obligations and liabilities relating to the Work and in accordance with

the terms of the Bid and the Contract, till such time as the completion of

the Work is achieved under and in accordance with the Contract.

6. Share of work in the Work

The Parties agree that the proportion of construction in the Contract to be

allocated among the members shall be as follows:

First Party:

Second Party:

Further, the Lead Member shall itself undertake and perform at least 30

(thirty) per cent of the total cost put to the bid as mentioned in NIB if the

Contract is allocated to the Joint Venture.

7. Representation of the Parties

Each Party represents to the other Parties as of the date of this

Agreement that:

(a) Such Party is duly organized, validly existing and in good standing

under the laws of its incorporation and has all requisite power and

authority to enter into this Agreement;

(b) The execution, delivery and performance by such Party of this

Agreement has been authorized by all necessary and appropriate

corporate or governmental action and a copy of the extract of the

charter documents and board resolution/ power of attorney in favour

of the person executing this Agreement for the delegation of power

and authority to execute this Agreement on behalf of the Joint Venture

Member is annexed to this Agreement, and will not, to the best of its

knowledge:

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(i) require any consent or approval not already obtained;

(ii) violate any Applicable Law presently in effect and having

applicability to it;

(iii) violate the memorandum and articles of association, by-laws or

other applicable organizational documents thereof;

(iv) violate any clearance, permit, concession, grant, license or other

governmental authorization, approval, judgment, order or decree

or any mortgage agreement, indenture or any other instrument to

which such Party is a party or by which such Party or any of its

properties or assets are bound or that is otherwise applicable to

such Party; or

(v) create or impose any liens, mortgages, pledges, claims, security

interests, charges or Encumbrances or obligations to create a lien,

charge, pledge, security interest, encumbrances or mortgage in or

on the property of such Party, except for encumbrances that

would not, individually or in the aggregate, have a material

adverse effect on the financial condition or prospects or business

of such Party so as to prevent such Party from fulfilling its

obligations under this Agreement;

(c) this Agreement is the legal and binding obligation of such Party,

enforceable in accordance with its terms against it; and

(d) there is no litigation pending or, to the best of such Party's knowledge,

threatened to which it or any of its Affiliates is a party that presently

affects or which would have a material adverse effect on the financial

condition or prospects or business of such Party in the fulfillment of its

obligations under this Agreement.

8. Termination

This Agreement shall be effective from the date hereof and shall continue

in full force and effect until Work completion (the “Defects Liability

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Period”) is achieved under and in accordance with the Contract, in case the Work is

awarded to the Joint Venture. However, in case the Joint Venture is either not pre-

qualified for the Work or does not get selected for award of the Work, the Agreement will

stand terminated in case the Bidder is not pre-qualified or upon return of the Bid Security

by the Employer to the Bidder, as the case may be.

9. Miscellaneous

9.1 This Joint Bidding Agreement shall be governed by all prevailing laws.

9.2 The Parties acknowledge and accept that this Agreement shall not be amended by the

Parties without the prior written consent of the Employer.

IN WITNESS WHEREOF THE PARTIES ABOVE NAMED HAVE EXECUTED AND DELIVERED THIS

AGREEMENT AS OF THE DATE FIRST ABOVE WRITTEN.

SIGNED, SEALED AND DELIVERED SIGNED, SEALED AND DELIVERED

For and on behalf of

LEAD MEMBER by: SECOND PART

(Signature) (Signature)

(Name) (Name)

(Designation) (Designation)

(Address) (Address) In the presence of:

1.

2.