city of richland hills, tx the link event + recreation

City of Richland Hills, TX

The Link Event + Recreation Center

Aquatics Study

March 22, 2021

Feasibility Study Process

Market Overview

Richland_Hills

Population Growth Rate

30-Minute Drive

Time Population Growth Rate

Demographics Dashboard

8,547 1.59%

462,376 1.66%

Market Area Maps

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Market Area Age Distribution

National Average Richland_Hills

$44,000$46,000$48,000$50,000$52,000$54,000$56,000$58,000

0 to 5 Minutes 5-10 Minutes 10-15 Minutes

Market Area Income

Natl Average Richland_Hills

Area Providers

The Link, Richland Hills, TX Central Aquatics Center, Hurst, TX10 minutes, 4.7 miles from site

Roy Savage Pool, Bedford, TX10 minutes, 17.9 miles from site

Marine Park Swimming Pool, Fort

Worth, TX15 minutes, 9.9 miles from site

Chisolm Aquatic Center, Hurst, TX

13 minutes, 7.2 miles from site

NRH20 Family Water Park, North

Richland Hills, TX


Bedford Splash, Bedford, TX


The Keller Pointe, Keller, TX


Area Providers

NRH Centre, North Richland Hills, TX


Keller ISD Natatorium, Keller, TX19 minutes, 8.9 miles from site

GCISD Swim Center, Grapevine, TX20 minutes, 10 miles from site

Area ProvidersNumber Facility

1 The Link

2 Central Aquatics Center

3 Roy Savage Pool

4 Marine Park Swimming Pool

5 Chisolm Aquatic Center

6 NRH2O Family Water Park

7 Bedford Splash

8 The Keller Pointe

9 NRH Centre

10 Keller ISD Natatorium

11 Grapevine-Colleyville ISD Swim

Center

Options for Consideration

Option 1 – Indoor Lap + Program

▪ 2,397 SF Indoor Lap Pool

▪ 4, 25-yard lap lanes

▪ 1,420 SF Program / Fitness Pool

▪ Water walking / fitness / lessons

▪ Chlidren’s area

▪ Aquatics manager office

▪ Pool mechanical

Option 2 – Indoor Lap + Leisure

▪ 3,965 SF indoor pool


▪ Connected shallow waterleisure area

▪ Children’s spray struture

▪ Waterslide


▪ Pool mechanical

Option 2 – Indoor Lap + Leisure

▪ 3,965 SF indoor pool


▪ Connected shallow waterleisure area

▪ Children’s play structure

▪ Waterslide


▪ Pool mechanical

Option 3 – Indoor Lap + Outdoor Leisure▪ Indoor 4-lane, 25-yard lap pool (2,188 SF)

▪ Lap swimming

▪ Water fitness / swimming lessons

▪ Outdoor 3,700 SF leisure pool

▪ Zero-beach entry w/spray features

▪ Open water recreation area

▪ Dual waterslide tower

▪ Wet lounging deck

▪ Shade structures

▪ Outdoor bathhouse / entry

Option 4 – Outdoor Leisure

▪ 5,800 SF outdoor leisure pool

▪ Zero-beach entry w/spray features

▪ Open water recreation area


▪ Dual waterslide tower

▪ Shade structures

▪ Outdoor bathhouse / entry

Options SummaryIndoor Lap + Program Indoor Lap + Leisure Indoor Lap + Outdoor

LeisureOutdoor Lap + Leisure

Construction Cost $5.26M $5.77M $5.76M $3.68M

Project Cost $6.84M $7.50M $7.48M $4.68M

Indoor Aquatics

Outdoor Aquatics

Year-Round Programs

Seasonal Programs

Regulation Competition

Leisure Amenities

Capacity Varies Varies 151 235

Expense BudgetIndoor w Program Indoor w Leisure Indoor + Outdoor Outdoor Only

Facility Staff

Full Time Employment Not Included Not Included Not Included Not Included

Aquatic Coordinator $45,000 $45,000 $45,000 $22,500

Maintenance Technician $0 $0 $0 $0

Full Time Benefits $18,000 $18,000 $18,000 $9,000

Part-Time Management $10,080 $10,080 $10,080 $10,080

Lifeguard Personel $149,796 $149,796 $173,052 $68,400

Front Desk Personnel $0 $0 $7,140 $7,140

Personnel Equipment Cost $2,274 $2,274 $2,870 $1,281

Training $7,000 $7,000 $8,000 $4,000

Total Labor $232,150 $232,150 $264,142 $122,401

Direct Facility Expenses

Insurance Not Included Not Included Not Included Not Included

Repair and Maintenance $24,000 $26,300 $26,300 $16,500

Credit Card Fees $2,426 $2,848 $3,533 $3,596

Operating Supplies $14,400 $15,780 $15,780 $9,900

Chemicals $8,340 $9,676 $14,549 $14,351

Advertising $0 $0 $0 $0

Direct Expenses $49,166 $54,604 $60,162 $44,348

Utilities

HVAC $30,982 $32,720 $20,970 $3,772

Electricity $15,012 $21,419 $23,985 $13,308

Pool Heating $15,767 $13,350 $7,092 $0

Water & Sewer $5,405 $6,011 $7,783 $7,785

Total Utilities $67,166 $73,500 $59,830 $24,864

Programs

LG Class Materials $1,137 $1,137 $1,435 $1,200

Part-Time Program Staff $50,642 $50,642 $48,069 $15,507

Total Programs $51,779 $51,779 $49,504 $16,707

Total Operating Expenses $400,261 $412,033 $433,637 $208,320

Capital Replacement Fund $34,300 $37,600 $37,500 $23,500

Total Expense $434,561 $449,633 $471,137 $231,820

Direct Facility Expense Budget

▪ Personnel

▪ Direct expenses

▪ Utilities

▪ Programs

Revenue Summary

▪ Daily Admissions / Memberships

▪ Aquatic Programs

▪ Swim Lessons

▪ Perpetual lesson model

▪ 66,000 children under age 10 within 15-minute drive time

▪ Water Fitness

▪ Rentals

▪ Indoor pool

▪ Party room

▪ Outdoor pool

▪ Evening rentals during summer

$109,867 $38,769

$9,600

Outdoor Only

Daily Admissions / Memberships

Aquatics Instruction Revenue

Rentals

$122,074

$120,172

$9,600 Indoor / Outdoor



Rentals

$78,624

$126,605

$10,700

Indoor - Leisure



Rentals

Summary

$400,261

$412,033

$433,637

$208,320$197,208

$225,929

$261,847

$158,235

$0

$50,000

$100,000

$150,000

$200,000

$250,000

$300,000

$350,000

$400,000

$450,000

$500,000

Indoor w Program Indoor w Leisure Indoor + Outdoor Outdoor Only

Revenue / Expense Summary

Expense Revenue

49% 55% 76%60%

Summary Notes▪ Several options for an addition to The Link have been studied that include the following:

▪ Indoor lap pool + programming pool▪ Indoor lap + leisure pool▪ Indoor lap + outdoor leisure▪ Outdoor lap + leisure

▪ Development costs for the various options range from $4.68M to $7.5M for the total project cost.▪ Construction cost▪ Escalation (1 year @ 5%)▪ Design/construction contingency (10%-12.5%)▪ Project fees (10%)

▪ Three of the options consist of indoor aquatics which allow for year-round aquatic fitness and programs at The Link with an annual expense budget of $400,000 to $433,000. These options include 3-4 fitness lap lanes, program areas and some leisure amenities.

▪ The outdoor only aquatic facility has the lowest capital and operational costs to the City, as well as the highest cost recovery rate when comparing revenue to expenses. Outdoor pools in the DFW area are typically open from Memorial Day to Labor Day (100-day season).

City of Richland Hills, TX

The Link Event + Recreation Center

Aquatics Study

March 22, 2021

Existing Membership

Year Visits Unique Members Revenue Family Revenue Per Cap % of Family Memberships

2018 21936 1046 $111,992.94 $45,642.50 $5.11 40.75%

2019 20570 901 $89,032.98 $26,815.20 $4.33 30.12%

2020 14736 763 $67,739.59 $22,482.32 $4.60 33.19%

Notes 2/25

▪ Link has 30,000 to 35,000 annual visits when adding in day passes + athletics

▪ Some silver sneaker members only come a few visits per year

▪ Currently looking to partner with sports performance group

▪ Revenue – 1/3 members, 1/3 rentals, 1/3 kids programs, addtl $25k in other programs

▪ 50% of members are residents (mainly older)

▪ Building was built to be a regional center

▪ Attract hwy 26 to 820, Link NR rates are cheaper than NRH residents

▪ No FW services for South Richland Hills area

▪ More fun – family amenities and find way to have lap swim

▪ Day pass - $8, kids $5

Online Survey

▪ Launched September 21

▪ Provided opportunity to reach the communityand receive their input during the Covid-19Pandemic

▪ 254 total responses

▪ 35% of respondents are current members ofThe Link

▪ Close to 50% of respondents have childrenunder the age 18 in their household

▪ Majority of respondents use areapools for Recreational swimmingand fitness/wellness

▪ 30% do not currently utilize an areapool

▪ NRH Center, NRH2O, Keller Point,Hurst, Bedford among area poolsthat respondents use

Q1 / Q2

▪ Respondents do not use area pools for thefollowing reasons:▪ Other aquatic centers are too far from

Richland Hills

▪ Area providers are too expensive

▪ Member at The Link and don’t want to add amembership at another facility just to swim

▪ Area aquatic centers are not convenient to useand don’t offer desired amenities

Q3

▪ Features respondents would like tosee in a new aquatic center (Green barindicates the features thatrespondents favored the most):

▪ Year-round aquatic center

▪ Community aquatic programs

▪ Swimming lessons

▪ Shallow water

Q4

Q5

▪ Recreational features respondents wouldlike to see in a new aquatic center (Greenbar indicates the features thatrespondents favored the most):

▪ Designated children’s area

▪ Children’s spraypad / play feature

▪ Fitness lap lanes

▪ Lazy river

▪ Water basketball, volleyball,climbing wall, floatbles and divingnot preferred

▪ Water temperature plays a key role in howindoor and outdoor pools are used andwhat types of programs they support.

▪ Single pool option with reasonable watertemperature was preferred by majority ofrespondents

▪ Cold pool for competition was deemedvery important by close to 20% ofrespondents (40% deemed it notimportant)

▪ Multiple pool option deemed veryimportant by close to 20% of respondents(over 50% deemed it not important)

Q6

▪ Recreational Swimming, wateraerobics and swimming lessonsgarnered the highest vote totals forpreferred program offerings

▪ Water walking, lap swim and dive-inmovies favored by 50% ofrespondents

▪ Water polo, triathlon and mastersswimming favored by less than 20%of respondents

Q7

▪ 35% of respondents are current members ofThe Link

▪ Over 90% of respondents indicated an aquaticcenter (indoor or outdoor) would increasetheir likelihood of joining The Link

Q8 / Q9

▪ This would be a great addition to our community.

▪ Perhaps a membership for seniors without joining the Link or a seasonal membership

▪ An aquatic center would be fiscally irresponsible in a city this small

▪ I would like to see amenities that aren’t offered at other places. A place that is unique and attracts youth,adults, and athletes from all over.

▪ The county pool where we swam before offered free/reduced price swim lessons for low-income families. Iwould have paid more for my daughter's swim lessons knowing that it helps saves lives of others!

▪ If it had a pool, I’d move my membership from NRH to the LINK

Q11 – Open-Ended Comments

▪ Where would you plan to build it? Membership would depend on cost; we think the current cost formembership at the LINK is out of our budget. Look forward to seeing more info posted about this.

▪ Would use a pool frequency and would love to not have to drive to Keller for outdoor pool fun and also fitnessswimming laps

▪ Richland Hills needs to step up as a city, too often residents are traveling out of the city to find recreationactivities.

▪ The addition of a recreational aquatic facility would be so beneficial to our community! My family says all thetime during the summer months that we wished Richland hills had a community swimming facility.

▪ We have been wanting a pool here for years! I'm so happy to hear that a plan is in the works. Please moveforward and we will use it nearly everyday!

Q11 – Open-Ended Comments

city of richland hills, tx the link event + recreation

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