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Introduction

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General Plan Framework

The City of Temecula General Plan supports the

strategic revitalization efforts of the Jefferson Avenue

Study Area. The General Plan encourages mixed

use commercial, offi ce and residential development

projects at key locations surrounding Interstate 15

(LU-32). It acknowledges that as Temecula begins to

age, development opportunities are emerging within

older commercial corridors on both sides of Interstate

15, providing opportunities for creative reuse such

as commercial, residential, offi ce, employment,

technology or mixed-use centers (LU-43).Tor reperi

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INTRODUCTION NATIONAL AVENUE LAND USE AND MOBILITY RECOMMENDATIONS

Land Use Goals

Th e National Avenue Corridor will provide a mix of land uses that:• Maintains the existing feel of

small block, high density, human scale development

• Allows for a compatible range of neighborhood- and community-serving retail uses

• Complements nearby institutional facilities

• Improves recreation and trail opportunities

Mobility Goals

Th e National Avenue Corridor will promote mobility improvements to:• Encourage walking and bicycling

with safe and enjoyable facilities• Provide safer access to transit

Mobility Analysis

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Mobility Analysis (Spanish)

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Mobility Goals (Spanish)

Th e National Avenue Corridor will promote mobility improvements to:• Encourage walking and bicycling

with safe and enjoyable facilities• Provide safer access to transit

Land Use Recommendations

Th e recommended land uses are shown in the map below. Some areas of the corridor have no change in designated land use. Th ese include:• Th e Light Industrial area, just west of SR-15 – this area could be converted

to public park in the future (recommended in the Southeastern San Diego Community Plan Update)

• Th e Institutional land use designation on the south side of National Avenue between 35th and 36th Streets – this is the location of Emerson-Bandini Elementary School

• Th e Multi-Family Residential area, between 36th Street and just east of 41st Street, is to stay residential at the same allowed density of 15-29 du/ac

Th e other areas have a recommended mix of commercial and residential uses (either Community Commercial or Neighborhood Commercial with Residential Permitted), which allow community-serving retail and provide the opportunity for more housing. Previously, most of these parcels were designated as General Commercial, with a few Multi-Family Residential parcels just east of SR-15.

Land Use Recommendations (Spanish)

Th e recommended land uses are shown in the map below. Some areas of the corridor have no change in designated land use. Th ese include:• Th e Light Industrial area, just west of SR-15 – this area could be converted

to public park in the future (recommended in the Southeastern San Diego Community Plan Update)

• Th e Institutional land use designation on the south side of National Avenue between 35th and 36th Streets – this is the location of Emerson-Bandini Elementary School

• Th e Multi-Family Residential area, between 36th Street and just east of 41st Street, is to stay residential at the same allowed density of 15-29 du/ac

Th e other areas have a recommended mix of commercial and residential uses (either Community Commercial or Neighborhood Commercial with Residential Permitted), which allow community-serving retail and provide the opportunity for more housing. Previously, most of these parcels were designated as General Commercial, with a few Multi-Family Residential parcels just east of SR-15.

Mobility Recommendations

Th e associated Mobility Recommendations Diagram (above) and illustrative cross-section (left) show recommended modifi cations to accommodate Class II bike lanes and improve pedestrian safety at intersections. Most of these changes work with the existing curb-to-curb dimensions, although curb extensions would require reconstruction at aff ected intersections. Th e major changes involve:• Re-striping the street to remove the center left turn lane at each mid-block,

keep left turn pockets at some intersections, and add Class II bike lanes• Removing on-street parking near intersections, to accommodate bike lanes

and left turn pockets• Providing safety improvements at intersections shown in the plan diagramOther actions to achieve the National Avenue mobility goals include:• Repair sidewalks for pedestrian safety and ADA compliance• Install additional street lighting• Enhance landscape with additional street trees and groundcover plantings• Install more site furnishings (benches, etc.) where needed• Work with San Diego Metropolitan Transit System to improve bus stops

Mobility Recommendations (Spanish)

Th e associated Mobility Recommendations Diagram (above) and illustrative cross-section (left) show recommended modifi cations to accommodate Class II bike lanes and improve pedestrian safety at intersections. Most of these changes work with the existing curb-to-curb dimensions, although curb extensions would require reconstruction at aff ected intersections. Th e major changes involve:• Re-striping the street to remove the center left turn lane at each mid-block,

keep left turn pockets at some intersections, and add Class II bike lanes• Removing on-street parking near intersections, to accommodate bike lanes

and left turn pockets• Providing safety improvements at intersections shown in the plan diagramOther actions to achieve the National Avenue mobility goals include:• Repair sidewalks for pedestrian safety and ADA compliance• Install additional street lighting• Enhance landscape with additional street trees and groundcover plantings• Install more site furnishings (benches, etc.) where needed• Work with San Diego Metropolitan Transit System to improve bus stops

Land Use Goals (Spanish)

Th e National Avenue Corridor will provide a mix of land uses that:• Maintains the existing feel of

small block, high density, human scale development

• Allows for a compatible range of neighborhood- and community-serving retail uses

• Complements nearby institutional facilities

• Improves recreation and trail opportunities

Location and Purpose of Plan

Th e National Avenue Master Plan focuses on the segment of National Avenue extending east approximately 1.8 miles from Interstate 5 to 43rd Street in the Southeastern San Diego Community Planning Area (see map below). Th e purpose of the National Avenue Master Plan is to recommend an appropriate mix of land uses and building densities, and to balance the needs of all modes of travel along the corridor, resulting in a welcoming roadway that enhances connectivity to residential areas, schools, parks, recreation, shopping and other commercial activities.

In addition to land use and mobility recommendations, the National Avenue Master Plan presents urban design concepts for the following fi ve focus areas:1. Community-serving commercial

uses near 30th Street2. Potential conversion of the

industrial park just west of SR-15 into park and recreation uses

3. Potential redevelopment of the Otto Plaza shopping center, between 35th and 36th Streets

4. Residential uses between 37th and 41st Streets

5. Potential redevelopment between 41st and 43rd Streets

Location and Purpose of Plan (Spanish)

Th e National Avenue Master Plan focuses on the segment of National Avenue extending east approximately 1.8 miles from Interstate 5 to 43rd Street in the Southeastern San Diego Community Planning Area (see map below). Th e purpose of the National Avenue Master Plan is to recommend an appropriate mix of land uses and building densities, and to balance the needs of all modes of travel along the corridor, resulting in a welcoming roadway that enhances connectivity to residential areas, schools, parks, recreation, shopping and other commercial activities.

In addition to land use and mobility recommendations, the National Avenue Master Plan presents urban design concepts for the following fi ve focus areas:1. Community-serving commercial

uses near 30th Street2. Potential conversion of the

industrial park just west of SR-15 into park and recreation uses

3. Potential redevelopment of the Otto Plaza shopping center, between 35th and 36th Streets

4. Residential uses between 37th and 41st Streets

5. Potential redevelopment between 41st and 43rd Streets

Planning Context

Th is Plan has been developed in coordination with the Southeastern San Diego Community Plan Update (CPU). Th e public outreach involved in this eff ort included three meetings with the Southeastern San Diego Community Planning Group during 2013 (March 11, May 13, and December 9) and two community workshops in 2013 (April 25 and July 27).

Implementation

When the Southeastern San Diego CPU is adopted, implementation measures related to the National Avenue Master Plan will be approved. New land uses will come about primarily by future redevelopment of existing developed parcels, and will need to conform to the CPU’s zoning regulations and be approved by the City of San Diego. Mobility and streetscape improvements are to be implemented through the City’s Capital Improvement Program and, as feasible, with individual redevelopment projects. Funding for Plan implementation can come from various sources, such as the following:• State and Federal funding (e.g.,

Community Development Block Grants, Low Income Housing Tax Credits, Proposition 1C Funds, and Caltrans Active Transportation Program)

• Local funding (e.g., City of San Diego General Fund, Infrastructure Financing Districts, and developer incentives off ered by the City of San Diego)

• Developer or property owner funding (e.g., Development Impact Fees, Developer Exactions, and Business Improvement Districts)

Planning Context (Spanish)

Th is Plan has been developed in coordination with the Southeastern San Diego Community Plan Update (CPU). Th e public outreach involved in this eff ort included three meetings with the Southeastern San Diego Community Planning Group during 2013 (March 11, May 13, and December 9) and two community workshops in 2013 (April 25 and July 27).

Implementation (Spanish)

When the Southeastern San Diego CPU is adopted, implementation measures related to the National Avenue Master Plan will be approved. New land uses will come about primarily by future redevelopment of existing developed parcels, and will need to conform to the CPU’s zoning regulations and be approved by the City of San Diego. Mobility and streetscape improvements are to be implemented through the City’s Capital Improvement Program and, as feasible, with individual redevelopment projects. Funding for Plan implementation can come from various sources, such as the following:• State and Federal funding (e.g.,

Community Development Block Grants, Low Income Housing Tax Credits, Proposition 1C Funds, and Caltrans Active Transportation Program)

• Local funding (e.g., City of San Diego General Fund, Infrastructure Financing Districts, and developer incentives off ered by the City of San Diego)

• Developer or property owner funding (e.g., Development Impact Fees, Developer Exactions, and Business Improvement Districts)

Land Use

• Small block, high density mix of uses with community shopping center (Otto Plaza)

• Industrial uses co-located with residential uses

• Schools, parks, and other institutional uses nearby

• Many vacant and underutilized parcels exist, especially west of SR-15

• Chollas Creek is an underutilized open space and recreation opportunity

• Opportunity for more street trees and parks/gathering spaces

Mobility

• National Avenue is a busy four-lane roadway between 27th and 28th Streets, and a two-lane roadway with a two-way left turn lane between 28th and 43rd Streets

• No bike lanes exist• One bus route serves the

corridor; bus stops lack amenities

• On-street parking provides about 440 total parking spaces

• Sidewalks are present along most of the corridor

• Pedestrian crossing of the street can be a challenge

• Need for improved lighting and pavement conditions

Mobility (Spanish)

• National Avenue is a busy four-lane roadway between 27th and 28th Streets, and a two-lane roadway with two-way left turn lane between 28th and 43rd Streets

• No bike lanes exist• One bus route serves the

corridor; bus stops lack amenities

• On-street parking provides about 440 total parking spaces

• Sidewalks are present along most of the corridor

• Pedestrian crossing of the street can be a challenge

• Need for improved lighting and pavement conditions

Land Use (Spanish)

• Small block, high density mix of uses with community shopping center (Otto Plaza)

• Industrial uses co-located with residential uses

• Schools, parks, and other institutional uses nearby

• Many vacant and underutilized parcels exist, especially west of SR-15

• Chollas Creek is an underutilized open space and recreation opportunity

• Opportunity for more street trees and parks/gathering spaces

EXISTING CONDITIONS

View to the east, near 36th StreetExample of commercial development

Bicyclist avoids riding in the street Bridge over Chollas Creek

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elin

es in

the

So

uthe

aste

rn S

an

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go

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mm

unit

y Pl

an U

pd

ate.

The

fi ve

focu

s ar

eas

dep

icte

d o

n th

is p

age

have

b

een

sele

cted

to

illu

stra

te a

var

iety

of

pro

po

sed

la

nd u

ses

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co

ntex

ts a

long

the

Nat

iona

l Ave

nue

corr

ido

r. T

he g

rap

hics

are

co

ncep

tual

onl

y, a

nd a

re

not

form

al d

evel

op

men

t p

rop

osa

ls.

Any

pro

po

sed

d

evel

op

men

t an

d p

ublic

imp

rove

men

ts m

ust

be

app

rove

d b

y th

e C

ity

of S

an D

ieg

o a

nd o

ther

re

leva

nt a

gen

cies

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e g

rap

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rep

rese

nt a

feas

ible

m

ix o

f la

nd u

ses

and

dev

elo

pm

ent

inte

nsit

ies

for

the

reco

mm

end

ed la

nd u

se d

esig

natio

ns a

long

the

co

rrid

or,

at b

uild

-out

into

the

fut

ure,

and

follo

w

urb

an d

esig

n g

uid

elin

es in

the

So

uthe

aste

rn S

an

Die

go

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mm

unit

y Pl

an U

pd

ate.

1

1

1

3

#

3

3

4

4

4

5

5

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2a

2a

2a

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2b2b

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siden

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ext;

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spac

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gate

way

to N

atio

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ith

prox

imity

to n

umer

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nstit

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uses

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rary

, par

ks, c

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unity

ce

nter

, sch

ool)

and

Cho

llas C

reek

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nd u

se d

esig

natio

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unity

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30-4

4 du

/ac;

FA

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)

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ighl

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gate

way

to N

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prox

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uses

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unity

ce

nter

, sch

ool)

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reek

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se d

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omm

unity

C

omm

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Res

iden

tial (

30-4

4 du

/ac;

FA

R 1.5

)

• H

ighl

ight

s: po

ssibl

e fut

ure

conv

ersio

n of

ligh

t ind

ustri

al u

ses t

o pu

blic

park

spac

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orts

fi eld

s/cou

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ic an

d pl

ay a

reas

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holla

s Cre

ek tr

ail,

and

com

mun

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s pos

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elem

ents

• La

nd u

se d

esig

natio

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ight

In

dustr

ial

• H

ighl

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ssibl

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conv

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ligh

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ustri

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ses t

o pu

blic

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spac

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owin

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holla

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mun

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pos

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• La

nd u

se d

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In

dustr

ial

bird

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ncep

t

stre

et v

iew

con

cept

stre

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con

cept

stre

et v

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con

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stre

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con

cept

stre

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exis

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ear

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and

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ishin

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nd p

ublic

pl

aza h

elp to

activ

ate o

pen

spac

e•

Land

use

des

igna

tion

wes

t of 3

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Stre

et: C

omm

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cial

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Res

iden

tial (

30-4

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FA

R 1.5

)•

Land

use

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• H

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s•

Land

use

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unity

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Res

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30-4

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FA

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ighl

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co

mm

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by

neig

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use

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igna

tion:

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omm

unity

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omm

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l +

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iden

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30-4

4 du

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FA

R 1.5

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• H

ighl

ight

s: m

oder

ate

resid

entia

l den

sity,

with

adde

d str

eetsc

ape

impr

ovem

ents

• La

nd u

se d

esig

natio

n:

Res

iden

tial –

Med

ium

(1

5-29

du/

ac)

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ighl

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s: m

oder

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resid

entia

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sity,

with

adde

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impr

ovem

ents

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nd u

se d

esig

natio

n:

Res

iden

tial –

Med

ium

(1

5-29

du/

ac)

Focu

s ar

ea v

iew

po

int

bird

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ncep

t

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ting

vie

w so

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ast f

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33r

d St

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sout

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t fro

m 3

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ast f

rom

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ton

bird

’s-ey

e co

ncep

t - p

lace

hold

er

bird

’s-ey

e co

ncep

t - p

lace

hold

er

bird

’s-ey

e co

ncep

t - p

lace

hold

er

Focu

s A

rea

#3

Focu

s A

rea

#5

Focu

s A

rea

#4