city scope spring 2013

Mayor’s Memo

Happy Spring,

�e coming of spring, for some of us, will signal the

chance to participate in some of the City’s great outdoor

events and activities from parades, festivals and concerts

to volunteer opportunities. Inside this issue of the City

Scope are some of those opportunities. For more news

about what’s happening in Lee’s Summit, visit lsparks.net,

cityo�s.net, and watch lstv.

Spring will also be an opportunity for Lee’s Summit voters

to go to the polls on Tuesday, April 2. Our residents will be asked

whether or not to approve a no-tax increase bond initiative to fund

two questions on the topics of cultural arts and road improvements.

Learn the details about the bond issue in a special section on pages 2 and 3 of

the City Scope. You can also visit cityo�s.net for information about the bond election.

�e City’s new brand, ‘Yours Truly’ and highlights of the campaign and collateral pieces

that began in February are covered in this issue of the newsletter as well. Our, ‘Yours Truly’

campaign isn’t just a slick marketing slogan. It re�ects the kind of community we really are.

It is a place where a sense of community really does count, a place where we look out for one

another and celebrate all those things that bring us together as neighbors.

Yours Truly,Mayor Randy Rhoads

Mayor's Memo 1

No-Tax Increase 2-3 Bond Election

�e Story Behind the 4-5 Lee's Summit Brand

City Directory 6

In Which District Do I Reside? 6

Community of Character 6

Volunteers: Important to City 7

Sustainability News 7 Adopt-A-Street and Adopt-A-Stream Residential Recycling Assistance

Save the Dates 8 Sweep the Summit/Stream Team Paper Shredding & Bicycle Recycling Event Meet Local Artist Claudia True Bike & Walk Month in May

2

QUESTION #1 – $2.89M DOWNTOWN CULTURAL ARTS CAMPUS AND AMPHITHEATER

AT LEGACY PARKShall the City of Lee’s Summit, Missouri, issue

its general obligation bonds in the amount of $2,898,000 for the purpose of constructing and

rehabilitating public improvements for cultural arts, including improvements to the Legacy Park

Amphitheater, rehabilitating the old downtown post of� ce/city hall building, and creating a downtown

outdoor performance and festival space?

In 2007, the community came together and agreed on a Cultural Arts Master Plan for Lee’s Summit, then in 2012 a Cultural Facilities Master Plan. With the support of the Quality of Life Key Performance Area of our City’s strategic visioning document – Lee’s Summit 360: Charting Tomorrow and with the stamp of approval from the Mayor’s Cultural Facilities Task Force, the priorities for cultural arts and cultural facilities were established.

Amphitheater at Legacy ParkLegacy Park has a space for outdoor performance and

entertainment for all ages in place. Plans have been developed to enhance this space into an amphitheater with a permanent performance structure and lifestyle amenities. With an outdoor entertainment venue at Legacy Park, the City has the potential to generate economic activity for future growth.

Cultural Arts Campus Downtown� rough a partnership, the City will have the opportunity

to utilize the former post o� ce located at 220 S Main for an interpretive historical center to preserve our community’s culture. � e campus vision also includes the addition of an open air Festival Plaza behind the former post o� ce for entertainment and gatherings and green space to build a stage for cultural arts performances and outdoor activities.

VoteTUESDAYAPRIL 2, 2013

cityofl s.net

3

What is a No-Tax Increase Bond Issue?A no-tax increase bond issue is made possible when existing bond issues are paid o� . As the debt decreases, the City can issue new bonds, with voter approval, and pay them o� over time within the current property tax levy. � us, there is no need to increase the current property tax levy to pay the debt.

What is the total amount of the bond?$7.5 million.

What is the City’s current property tax levy?

� e current property tax levy for the City is $1.5540 per $100 of assessed value of which $0.4697 is for debt service. � is levy is separate from the property tax levy of other jurisdictions such as the school district, community college, library and others.

How many votes are needed to approve the projects?

A four-sevenths voter majority approval is needed for each ballot question. � e voters may approve or disapprove of each question independently of the other question.

Who can I contact for more information?

Call the City’s Administration Department at (816) 969-1010 or visit cityo� s.net for details and to view the video.

What is a No-Tax Increase Bond Issue?

QUESTION #2 – $4.6M ORCHARD STREET AND PRYOR ROAD IMPROVEMENTSShall the City of Lee’s Summit, Missouri, issue its general obligation bonds in the amount of $4,600.000 for the purpose of constructing road improvements and sidewalks, including rehabilitating existing road improvements, constructing sidewalks, curbs and enclosed storm drainage facilities for Orchard Street and paved shoulders for Pryor Road?

By implementing road improvements, the City will enhance safety of the roads and neighborhoods. � e addition of shoulders and sidewalks will support multi-modal transportation options.

Pryor RoadPryor Road spans more than two miles with grass

shoulders when traveling from Longview Road to Hook Road. � e proposed plan calls for six-foot wide paved shoulders on each side of Pryor Road.

Paved shoulders provide improved safety for vehicles and individuals walking, jogging or biking by allowing for room to share the road.

Vehicles can safely pull to the side of the road in case of emergency or the need to make a temporary stop.

� e shoulders will reduce the overall maintenance costs to the City from the current grass shoulders, which require mowing and repairing ruts.

Orchard Street Reconstruction to accommodate the addition of sidewalks, enclosed storm water

sewers, curbs and gutters on Orchard Street.

Connectivity will be built with safer travel to schools, parks, and neighborhoods through the sidewalk and new road infrastructure on Orchard Street.

4

From the beginning, our goal was to propel our � ne City into the public consciousness.

While the world has changed in leaps and bounds, folks are still looking for a place that o� ers the safety and security of a small town where history converges with vision and energy, where the people are friendly, the values they hold are uncompromising, and the community holds the promise of being the place where anything is possible. We believe that place is Lee’s Summit.

We also knew that a strong civic brand is invaluable as the competition for the hearts, minds, wallets, and pocketbooks intensify. Consumers and businesses today work hard at making the best of a bad � nancial situation, living on a steady diet of uncertainty and constrained optimism.

We believe that correctly positioned, the Lee’s Summit brand could be a source of promise for all who choose to come here to live, work, open a business, shop, dine or just play. And here is where our brand building story begins. Let’s start

by looking at the di� erence between advertising and branding:

• A “brand” is the key connection between you and your customer that differentiates you, your city, your product or service from all other competitors within the category.

• “Advertising” is the act of communicating your brand to your customer.

� erefore, it is important to understand that our goal was not to have folks choose Lee’s Summit over the

competition, but more importantly it was our goal to get folks to see Lee’s Summit as

the only option

Examples of the fresh new advertising campaign that connects the soul of the Lee’s Summit brand to consumers. Commercials for the print advertisements are now airing on LSTV on Comcast, channel 7; Time Warner, channel 2; and AT&T U-verse, channel 99.

as the competition for the hearts, minds, wallets, and pocketbooks intensify. Consumers and businesses today work hard at making the best of a bad � nancial situation, living on a steady diet of uncertainty and

We believe that correctly positioned, the Lee’s Summit brand could be a source of promise for all who choose to come here to live, work, open a business, shop, dine or just play. And here is where our brand building story begins. Let’s start

to get folks to see Lee’s Summit as the only option

Freedom...

Yours Truly,

We never really get over the thrill of flying. It allows us to look up in the sky and imagine all that is possible. Just minutes away from historic downtown, Lee’s Summit Municipal Airport provides outstanding customer service featuring two runways, 23 buildings & tie-down space for 172 aircraft. Come spread your wings with us.

Join us on May 18 for the Public Works Equipment Show and Airport Open House.

Come visit your Municipal Airport and participate in the activities from 9:00 a.m. to 1:00 p.m.

A pancake breakfast will be hosted by the local Experimental Aircraft Association Chapter

91 from 7:30 a.m. until 11:00 a.m.

LSairport.net2751 NE Douglas Street | Lee’s Summit, MO 64064 | P: 816.969.1800

Lee’s Summit Municipal AirportJoin us on May 18 for the Public Works Equipment Show and Airport Open House.



91 from 7:30 a.m. until 11:00 a.m.

2751 NE Douglas Street | Lee’s Summit, MO 64064 | P: 816.969.1800

4

Examples of the fresh new advertising campaign that connects the soul of the Lee’s Summit brand to consumers. Commercials for

Neighborhood...

cityofLS.net

Yours Truly

Growing up, our front porch was our family’s favorite gathering

place. On summer evenings after supper we’d sit on the front

porch and catch up on events, as neighbors strolling by, stopped

to chat. Today, my family and I live just a few houses away from

where I grew up. My wife fell in love with the neighborhood and

the schools. For me, it was all about the front porch.

5

capable of providing a solution to their needs, wants, desires and aspirations.

To succeed in our branding challenge we need to understand exactly what those needs, wants, desires and aspirations of our prospect audience are. Since brands are created in the hearts and minds of our audience, they represent the total sum of their experiences and perceptions whenever, wherever and however they come into our City.

Since the Lee’s Summit brand is steeped in research, here are some of the things we uncovered based on our North Star Report as well as the Yankelovich Monitor, which just so happens to be the longest continuously running study (30 plus years) of lifestyle, values and attitudes in America. It allowed us to see what really matters when it comes to the daily forces shaping consumer behavior and its interaction with the marketplace.

• There is a rising desire for all things “real” and “authentic” in this increasingly artificial, commercial and fast-changing world we live in.

• “Success” today is defined by emotional experience, NOT “things.”

• Individuals are craving the aspects of their lives that they can indeed control i.e, Faith, Family, Friends, Neighborhood and Community.

• The only true sign of success is achieving the right balance between work and family time.

• People are looking to do things that make them feel closer to others in addition to connecting them to their community.

Our ‘Yours Truly’ campaign was intentionally created to be optimistic, enthusiastic and more importantly RELEVANT. We know that a strong brand is invaluable as the battle for the consumer intensi� es in this ever-changing world in which we live.

� e ‘YoursTrulyLS.com’ landing page creatively and inexpensively incorporates the websites of the

City, the Lee’s Summit Chamber of Commerce, the Lee’s Summit Economic Development Council

and Downtown Lee’s Summit Main Street Inc. with the brand. Visit the new site to click on the organization’s Webpage you would like to visit.

capable of providing a solution to their needs, wants, desires and aspirations.

to understand exactly what those needs, wants, desires and aspirations of our prospect audience are. Since brands are created in the hearts and minds of our audience, they represent the total sum of their experiences and perceptions whenever, wherever and however they come into our City.

in research, here are some of the things we uncovered based on our North Star Report as well as the Yankelovich Monitor, which just so happens to be the longest continuously running study (30 plus years) of lifestyle, values and attitudes in America. It allowed us to see what really matters when it comes to the daily forces shaping consumer behavior and its interaction with the marketplace.

Freedom...

Yours Truly,

We never really get over the thrill of flying. It allows us to look up in the sky and imagine all that is possible. Just minutes away from historic downtown, Lee’s Summit Municipal Airport provides outstanding customer service featuring two runways, 23 buildings & tie-down space for 172 aircraft. Come spread your wings with us.

Join us on May 18 for the Public Works Equipment Show and Airport Open House.



91 from 7:30 a.m. until 11:00 a.m.

LSairport.net2751 NE Douglas Street | Lee’s Summit, MO 64064 | P: 816.969.1800

Lee’s Summit Municipal Airport

Some of the collateral pieces showcasing the ‘Yours Truly’ brand.

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District 1Rob Binney

503 NW O’Brien(64063)

(816) [email protected]

Mayor Randy Rhoads1060 NW High Point Dr. (64081)

(816) 524-8245Randy.Rhoads@cityo� s.net

Mayor Randy Rhoads District 1Kathy Hofmann

1011 SW Orrington Pl.(64081)


District 1 District 2Brian Whitley

4544 SW Gull Point Dr. (64082)


District 2Mayor Pro Tempore

Allan S. Gray II 612 SW Walden Lane

(64081)(816) 695-8845

[email protected]

District 3Derek M. Holland

4716 NE Howser Lane(64064)


District 3Forrest “Ed” Cockrell

4000 Cimarron (64064)


District 4Bob Johnson

1000 NE Remington Ct. (64086)

(816) 225-6126 [email protected]

District 4Dave Mosby

352 SE Williamsburg Ct. (64063)


Mayor & City

Council

7

Volunteers are the lifeblood of organizations. It is no di� erent in our organization where we have hundreds of individuals giving hours of time annually. Our volunteers serve on boards, commissions, task forces, and help with events and programming annually at the City.

Volunteers are shining examples of the spirit of giving back and re� ect our community’s caring and neighborly characteristics. All of which are highly re� ective of our Lee’s Summit brand, ‘Yours Truly.’

� e overwhelming work of our volunteers has been instrumental in encouraging others in the community to become involved with the City. � e desire by our residents to be actively engaged in helping to shape our community is just who we are as Lee’s Summit residents. Every year the number of volunteers continues to rise in

our City. � e great news is that there are plenty more opportunities to become involved in shaping the future of ‘Yours Truly’ Lee’s Summit.

� e City wishes to thank the hundreds of volunteers at the City and throughout the community and invites you to become involved in volunteering.

If you want ideas about volunteer opportunities at the City, please visit cityo� s.net | Volunteer. � ere are also

opportunities mentioned in this issue of the newsletter under ‘Save the Date’ and

‘Sustainability News’.

Adopt-A-Street and Adopt-A-Stream

� e City of Lee’s Summit is looking for residents, businesses, subdivisions, and homeowners associations to get involved in cleaning up our community’s streets and waterways.

For both of these opportunities, visit www.lspw.net or contact the Public Works Department at 969-1800 to adopt a local stream or designated street section.

Residential Recycling Assistance

Residents and business owners can learn about recycling by participating in the City’s free residential recycling assessment program. � e program’s participants will learn:

• What is recyclable

• How to sort recyclable materials

• Where to recycle

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220 SE Green StreetLee’s Summit, MO 64063

(816) 969-1000cityofls.net

PRSRT STDU.S. POSTAGE

PAIDPermit No. 79

Lee’s Summit, MO 64063

ECRWSS

RESIDENT/BUSINESS

City NumbersGeneral Information . . . . . . . . . . . 969-1000 Animal Control . . . . . . . . . . . . . . 969-1640 Administration . . . . . . . . . . . . . . . 969-1010 Mayor & City Council . . . . . . . . 969-1010 Codes Administration Inspect. & Plans Review . . . . . 969-1200 Neighborhood Services . . . . . . 969-1200 Fire Department Business O� ce . . . . . . . . . . . . . 969-1300 Emergency Calls . . . . . . . . . . . . . . . . .911 Municipal Court . . . . . . . . . . . . . . 969-1150 Parks & Recreation . . . . . . . . . . . 969-1500 Planning & Development . . . . . . 969-1600 Police Department Business O� ce . . . . . . . . . . . . . 969-1700 Emergency Calls . . . . . . . . . . . . . . . . .911 Public Works Airport . . . . . . . . . . . . . . . . . . . . . 969-1800 Engineering . . . . . . . . . . . . . . . . 969-1800 Operations (Streets) . . . . . . . . . 969-1800 Resource Recovery Park . . . . . 969-1800 Recycling . . . . . . . . . . . . . . . . . . . 969-1800 Treasury Dept.(tax info.) . . . . . . . 969-1139 Water Utilities Operations . . . . . 969-1940 Customer Service (billing) . . . 969-1900

Other Community Numbers LS Social Services . . . . . . . . (816) 525-4357 OATS Bus . . . . . . . . . . . . . . . . (816) 380-7433 Metro� ex . . . . . . . . . . . . . . . .(816) 346-0802

Sweep the Summit/Stream TeamCitywide Event | Saturday, April 69:30 a.m. – noon (Lunch provided)Location: Legacy Park Community CenterBags and gloves will be provided and prizes will be given for the most unique items collected.

Paper Shredding and Bicycle Recycling EventSaturday, April 13 | 9 - 11 a.m. or until truck fillsLee’s Summit City Hall parking lot Paper Shredding: Bring up to four paper grocery sacks of sensitive ONLY documents to be shred. Paper clips and staples are okay; remove all plastic or metal binders/covers in advance.Bicycle Recycling: Bring your old, broken, or unwanted bicycles of any size and RevolveKC will repair and find new homes for them.

Meet Local Artist Claudia TrueThursday, April 18 | 5:30 - 7 p.m.Lee’s Summit City Hall

Bike & Walk Month in MayVisit livablestreetsls.com for details.

For more information about the environmental events and to sign-up for the Sweep the Summit/Stream Team

event, call (816) 969-1800 or visit lspw.net.

city scope spring 2013

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