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The roots of education are bitter, but the fruit is sweet.

Aristotle, Greek Philosopher

The City University of New YorkThe City University of New YorkAventis School of Management | Baruch CollegeAventis School of Management | Baruch College

Hallmark of Academic Excellence in Management Education

The City University of New The City University of New YorkYork

Founded in 1847 – rich heritage of 160 years of

proud tradition in academic excellence

America’s largest urban public university with

over 400,000 students

Comprises 23 institutions: 11 senior colleges, 6

community colleges and 7 honors colleges &

professional schools

Research & Knowledge - CUNY is one of America’s Largest Research Institutions with over 100 research centre and consortia

12 Nobel Laureates (10 scientists & 2 economists) – one of the highest number from any public university in the United States

More Top U.S. corporate executives earned their degrees at CUNY than at any other university in the US (Standard & Poor's)


Bernard M Baruch

Top Financier and economic advisor to 4 US Presidents

Nelson Mandela

11th President of South Africa

Ralph Lauren

Chairman and CEO of Polo Ralph Lauren

Gen Colin Powell65th US Secretary of State

Henry Kissinger

Nobel Peace Prize winner and former US Secretary of State

International alumni of more than 1,000,000


What sculpture is to a block of marble, education is to an human soul

Joseph Addison, 1672 – 17 June 1719

Rockefeller Centre, New York

Bernard M. Baruch Lone Wolf of Wall

Street

Son of a German immigrant who migrated to New

York in 1870. After graduation, he started his career

as a runner in Wall Street and amassed his fortune

by the age of 30

Presidential Adviser to four US Presidents -

Woodrow Wilson and Franklin D. Roosevelt

Coined the term “Cold War” in reference to the

conflict between US and Soviet Union in 1947

Named TIME magazine Man of the Year a total of

three times in his life.

Baruch College, CUNY Baruch College, CUNY

“I could not forget my father’s look the day I proudly

informed him I was worth a million dollars. The kindly,

quizzical expression told me, more clearly than words,

that in his opinion, money making was a secondary

matter… Of what use to a man are millions of dollars

unless he does something worthwhile with them”

“The art of living lies not in eliminating but in growing

with troubles.” “Millions saw the apple fall, but Newton

was the one who asked why.”

Bernard Baruch, Baruch College, Bernard Baruch, Baruch College, CUNYCUNY

During my eighty-seven years, I have witnessed a whole succession of

technological revolutions. But none of them has done away with the need

for character in the individual or the ability to think.”

– Bernard Baruch

The Baruch EducationThe Baruch EducationA life changing Experience

Education is not a destination but a lifelong journey of self

discovery. When you choose Baruch, you choose not only to

receive a remarkable education but a life-changing one.

The spirit behind the Baruch education has nourishes the mind

of many great leaders and will continue to shape the minds of

future leaders. Baruch education cultivates a deep sense of

purpose that will serve you faithfully through your life time.

I urge you to draw on this reservoir of wealth and in doing so,

achieve personal fulfillment and professional success. Professor John Elliot

PhD, Cornell University

Dean ,Baruch College, CUNY


Ben CohenCo-Founder of Ben & Jerry Ice CreamFeatured as one of 25 of the Greatest Self-Made Men in American History

Social activism

As Ben & Jerry's gradually grew into one of the largest ice cream companies in the world, Cohen turned

his newfound wealth and prominence toward a variety of social causes, through the Ben & Jerry's

Foundation which receives 7.5% of all Ben & Jerry's pre-tax profits and distributes funds to social

groups.

Ben currently sits on the boards of various organizations, and is an active founding member of

Businesses for Social Responsibility, an organization that works to promote socially responsible

business practices.

Famous Quote

“Business has a responsibility to give back to the community from which it draws its support”.


Andy GroveFormer President and CEO of INTEL CORP

CEO magazine's CEO of the Year (1997) | Times MAN OF THE YEAR (1997)

In 2006, Andy contributed US$26,000,000 to CUNY Endowment Fund which has raised

over US$1,400,000,000 since 2009

Famous Quote

I'm often credited with the motto, "Only the paranoid survive." I have no idea when I first said this,

but the fact remains that, when it comes to business, I believe in the value of paranoia. Business

success contains the seeds of its own destruction. The more successful you are, the more people

want a chunk of your business and then another chunk and then another until there is nothing left. I

believe that the prime responsibility of a manager is to guard constantly against other people's attacks

and to inculcate this guardian attitude in the people under his or her management.



Michael RothChairman & Chief Executive Officer Interpublic Group

Board of Director , Committee Encouraging Corporate Philanthropy (CECP)

A Global Marketing & Communications Agency with a annual turnover of US$7 billion and

over 40,000 employee worldwide.

Corporate Philanthropy

Giving back, when conceived and executed thoughtfully, creates a win-win scenario for

business and the public. From eradicating disease and improving childhood literacy rates to

boosting employee job skills, opening new markets, and heightening brand recognition -

business and society both stand to benefit greatly - CECP



Professor Larry ZicklinFormer CEO of Neuberger Berman Inc which was sold in 2006 for U$2.63billion

The Carol and Lawrence Zicklin Center for Business Ethics Research @ Wharton

Clinical Professor of Business Ethics at Stern, NYU

Professor Zicklin contributed US$20,000,000 to established Zicklin School of Business,

Baruch College and another US$2,000,000 to established the Robert Zicklin Center for

Corporate Integrity

Famous Quote

‘‘I had put aside money all the years I was working because I knew I wanted to make a gift to an educational institution,'' ''I was indebted to City University. No Baruch, no Zicklin, I always say. Everything became possible because of Baruch.''



AccreditationAccreditation

Baruch College, CUNY is accredited by the Commission on Higher Education of the

Middle States Association of Colleges and Schools, one of key regional accreditation

agencies for higher education institutions recognised by the Singapore Civil Service

Sector for employment

International International AccreditationAccreditation

Baruch College, CUNY is also America’s largest AACSB (Association to Advance

Collegiate School of Business) accredited business school.

AACSB is the most prestigious international body for the

accreditation of management education and represent the

highest standard of achievement for business schools.

Institutions that earn accreditation confirm their commitment to

quality and continuous improvement through a rigorous &

comprehensive peer review.

International International AccreditationAccreditation

Baruch College, CUNY is also member of the Executive MBA Council, an internationally

management council that was established in 1981 with the support of the Association to

Advance Collegiate Schools of Business International (AACSB International)

The Executive MBA Council comprises of over 250 top

business schools across the world such as INSEAD, Babson

College, UCLA, UCBE, Cornell, Helsinki School of

Economics, NUS and NYU. The Council’s mission is to

champion the advancement of executive education

internationally through partnerships, research and outreach

activities.

World Universities World Universities RankingRanking

The Academic Ranking of World Universities (ARWU) is a publication that was founded and compiled by the Shanghai Jiao Tong University comparing the academic standards of over 10,000 universities across the world. Along with the Times Higher Education World University Rankings, the ARWU is regarded to be one of the most influential and widely observed international university rankings

Baruch College is ranked Top 100 Business School in the World for Economics & Business by Shanghai JiaoTong University World Universities Ranking 2010

Effectively ranking Baruch as the Top 1% of the World Universities in Business, Economics and finance

Other Awards & AccoladesOther Awards & Accolades

Baruch College is ranked 21st for part time MBA program America

Baruch is one of the Nation's best value institutions - Princeton Review's America's Best Value Colleges (2008)

Baruch ranks among the top 35 universities in the Northeast of USA.

Baruch College is ranked amongst the Top 20 non-residential colleges in the USA.

Baruch Executive MSc Finance is ranked Best Finance Program in Singapore for 5 consecutive years (www.edupoll.org)

New York City needs no introduction. It is the dynamic hub of political, financial and cultural activity is home to Fortune 500companies, the banking sector, the media and advertising industries, accounting, fashion, publishing, and thousands of other enterprising companies…

World Class FacultyWorld Class Faculty

Baruch’s faculty are among the most distinguished, combining outstanding

academic credentials with significant real-world experience. CUNY’s full-

time teaching faculty of 6,100 includes world-renowned experts in virtually

every field of human endeavor.

CUNY Distinguished Professors have won prestigious awards in

recognition of their contributions to education and scholarship.

Included are Guggenheim Fellowships, Pulitzer Prizes, an Academy Award,

MacArthur Foundation "genius awards," and Carnegie Teacher of the Year

awards, among many other honors, fellowships and grants.

• AVNER WOLF Professor - PhD (Columbia)

• PETER GUTMANN Professor-PhD ( Harvard )

• LINDA ALLEN Professor - Ph.D (NYU)

• NORMAN L. KLEINBERG Professor - Ph.D (M.I.T)

• BARRY MA Associate Professor - Ph.D (Stanford)

• LARRY HUCKINS Assistant Professor - PhD (Chicago)

• ARCHISHMAN CHAKRABORTY- Professor (Princeton)

• HANAN T. EYTAN Associate Professor - Ph.D (M.I.T.)

• LIN PENG Assistant Professor - PhD ( Duke )

• DAN LEVIN Adjunct Professor Ph D ( Wharton )

• ALVIN MARTY Professor - PhD ( Berkeley )

• CHRISTOPHER A. HESSEL Professor - Ph.D (NYU)

• ARMEN HO VAKIMIAN Professor - Ph.D (Boston College)

• TERRRENCE F.MARTELL Professor - Ph.D (Penn State)

Baruch international reputation of its Executive Master programs rests largely on the talent of the

professors, each carefully handpicked from a faculty of over 6,100 full time academics on campus.

World Class FacultyWorld Class Faculty

Department of Marketing & International Department of Marketing & International Business Business

As Baruch’s reputation has grown in recent years, we have been increasingly successful in attracting top-rank faculty who excel both in teaching and in research. Our faculty members are drawn from many countries and have received their academic training at some of the best universities in the world.

Our department was recently recognized as among the top 12% of marketing departments in the world, based on publications in the top marketing journals. Faculty members have also received awards and honors for their research , publication and expertise.

“Baruch’s unique value proposition is just too good to pass up: high quality education at an affordableprice, first-rate facilities and career services and thousands of alumni spanning the globe.

Aaron Heisler, Honors MBA 2007

Aventis – Baruch Global Aventis – Baruch Global PartnershipPartnership

Globalization and complexity of today's business environment

requires senior executives to constantly upgrade and improve their

management and leadership skills, thus they need the management

education to meet these challenges.

Aventis – Baruch Global Partnership combines the insights of two leading global business schools to examine the key

challenges faced by businesses and industries across the world due to the

changing global landscape.

International NetworkInternational Network

There are 7 international Campuses Globally:

New York France Singapore (ASEAN) Taiwan Shanghai Hong Kong Seoul (Coming soon!)

ASEAN CampusASEAN Campus

Aventis-Baruch ASEAN provides senior management and graduate programs tailored

for working professionals and senior executives.

Aventis-Baruch aims to be the leading Graduate School in ASEAN by bringing

together business leaders across the region to enhance professional skills and

management knowledge of business leaders

EXECUTIVE MASTER EXECUTIVE MASTER PROGRAMSPROGRAMS

EMBA

EMSC Finance

EMSC Marketing (International Business)

EMSC HR & Global Leadership

EMSC Psychology (I/O)

EMSC Info Systems & Bus Computing

Demographics of Our Students

In 2008, we trained a total of 1,200 professionals of which 280 participants are enrolled in our Masters and Postgraduate students

Demographics of Our Students

Participating OrganizationsOur students are drawn from across various sectors including MNCs, SMEs, Government

Agencies and NGOs

American Association of Singapore

Participating Organizations

Executive Master ProgramsExecutive Master ProgramsExecutive Master of ScienceExecutive Master of Science

Hallmark of Academic Excellence in Management Education

Executive Master of Executive Master of Science Science 1 Year of Life Changing Experience

1 year accelerated executive masters program

100% taught by professors from Baruch College, CUNY

Blending theory with advanced management applications

Mastering cutting-edge business analytical tools

Unparallel International Business Network

Executive Master of Executive Master of Science Science Program Organization

○ Classes for each module are conducted over 2 consecutive weekends in a month

○ Approximately 36 contact hours for each course

○ The professors will usually stay in Singapore for 2 weeks and are available for

additional academic consultation with students outside classroom hours

Fri Sat Sun Mon-Thurs

Fri Sat Sun

7-10pm 9am-5pm 9am-5pm Revision Break

7-10pm 9am-5pm 9am-5pm

WHY WHY MARKETING MARKETING WITH CITY WITH CITY UNIVERSITY OF UNIVERSITY OF NEW YORK ?NEW YORK ?

Apple Store @ 5th Avenue

New York City, If you can make it here, You can make it anywhere.

Times Square, Manhattan, New York City

Knowledge is Power ?Knowledge is Power ?

DemographicsDemographics

InterestInterest

CommoditizationCommoditization

Global MarketGlobal Market

CommoditizationCommoditizationCommoditizationCommoditization

CommoditizationCommoditization

Size Doesn’t Matters ....Size Doesn’t Matters ....

………….neither does Age ...neither does Age ..

Groupon – S$15,000,000,000.00Groupon – S$15,000,000,000.00

Beeconomic – established May 2010 – S$25,,000,000Beeconomic – established May 2010 – S$25,,000,000

http://www.channelnewsasia.com/eyeonbusiness/features/beeconomic.htm

From Apple One to From Apple One to

World’s Number # World’s Number # 11





Ultimate Ultimate Customer Customer ExperienceExperience




Ultimate Ultimate Customer Customer ExperienceExperience

Media Monitors did not disclose a purchase price, only indicating it was an eight figure sum.

Marketing = Arts or ScienceMarketing = Arts or Science

Executive Master of Executive Master of Science Science Admission Criteria

A Bachelor’s degree from an accredited institution with a recommended GPA of at least 3.0 plus

Minimum 3 years of professional/managerial

experience. Personal Statement of Intent 2 letter of references Detailed Professional Curriculum vitae

Note: “Candidates that do not fulfill any of the above requirements could be consider on a case-to-case basis for “Conditional Admission” subjected to approval by the Executive Director of the International Executive Programs

Graduates will be awarded degree identical to the one awarded on-campus, accredited by AACSB, the world leading accreditation body for business

schools.

Executive Master of Executive Master of Science Science Annual Graduation in Singapore

Growing from Strengths to Strengths

Over 500 alumni in Singapore since - One prominent Network. Unparalleled opportunities.

Annual Graduation Annual Graduation New York | Madison Square Garden

Beta Gamma Sigma is the honor society serving business programs accredited by AACSB International. Membership is the highest recognition a business student anywhere in the world can receive in a business program accredited by AACSB International.

47 graduates which represent the top 5% of the graduating cohort were inducted into the Beta Gamma Sigma (BGS) Society on 28th March 2009

Guest of Honor: Ms Kristin Paulson Board of Governors American Chamber of Commerce in Singapore

Aspiring for a higher qualification with affordable financing?

Our partnership with various financial institutions offers flexible repayment options and extended loan tenure of up to 8 years with affordable monthly repayment.

please contact our Professional Consultant for more information

Financing Your Financing Your EducationEducationEducation Investment

“… It wasn’t a fast and easy decision to commit to a course at this stage in life. After careful consideration and researching my options Baruch Singapore was the obvious choice. The spacing between modules affords time to balance work, study and life. The course is also flexible enough to work around busy spells in the office. For example I had to defer a couple of modules to the following year to allow for business travel. It’s taken the pressure off, giving me peace of mind to enjoy a higher quality of focused study time.

The lecturers, whom all fly over from New York, have been inspirational. From captains of industry to academic intellects, they make the daunting weekends fly by. I can’t emphasize enough how rewarding and energizing they are. The relevance and direct application of all the course material has helped my career tremendously.

Be warned, it’s not easy. Join this course with your eyes wide open and be prepared to work. Conversely everyone on the course wants to be there, they all want to contribute and do the best they can, so you will have a first class support group and team around you. Good luck!..”

What our students What our students say …say …

James Robbins, Associate Business Director, Arc Worldwide, Singapore

Executive Master of Science in Marketing (International Business focus)

“… It wasn’t a fast and easy decision to commit to a course at this stage in life. After careful consideration and researching my options Baruch Singapore was the obvious choice. The spacing between modules affords time to balance work, study and life. The course is also flexible enough to work around busy spells in the office. For example I had to defer a couple of modules to the following year to allow for business travel. It’s taken the pressure off, giving me peace of mind to enjoy a higher quality of focused study time.

The lecturers, whom all fly over from New York, have been inspirational. From captains of industry to academic intellects, they make the daunting weekends fly by. I can’t emphasize enough how rewarding and energizing they are. The relevance and direct application of all the course material has helped my career tremendously.

Be warned, it’s not easy. Join this course with your eyes wide open and be prepared to work. Conversely everyone on the course wants to be there, they all want to contribute and do the best they can, so you will have a first class support group and team around you. Good luck!..”


James Robbins, Associate Business Director, Arc Worldwide, Singapore


Business & Marketing Director Aspial Group - Lee Hwa Jewellery

Diamonds like all goods could be commodified when sold outside conventional business models and may attract a different market segment to the one that the luxury sector is used to

"The EMSM program is tailored for busy executives like me who need to travel frequently on weekdays. The intensive weekend classes allow me to better manage my time. Delivered by top faculty sent from New York, and coupled with a global curriculum, I benefit from their cutting-edge knowledge at a cost that is significantly lower than that offered by other executive masters programs in Singapore."

Dawn Lee, VP, Eu Yan Sang International Ltd



Established in Singapore since 2006, Aventis is registered with the Council for Private Education (CPE), Ministry of Education Singapore. As a Leading Institute of Higher Learning, Aventis trains over 2,000 students and participants annually in its suite of Executive

Masters, MBA, Graduate Diploma and Professional Certifications programs

Registered with the Council for Private Education & Ministry of Education Singapore

Graduate School for Graduate School for Professionals Professionals

Aventis School of Management is a leading Graduate School which is an affiliated member of the European Foundation for Management Development (EFMD) and European Council for Business Education (ECBE). Unlike most business schools which rely heavily on academic research, Aventis’s rich industrial heritage sets it distinctively apart through its unwavering commitment towards delivering practical driven curriculum.

Through its close collaboration with professional bodies including the Chartered Institute of Marketing (CIM UK) and American Association for Financial Management (AAFM). Aventis qualifications are industry driven and recognized by professional bodies internationally. Aventis serves as the locus for professionals and leaders to share; explore and exchange real life solutions to business challenges. Every year, business leaders from across the world gathered at Aventis to share and exchange business knowledge and experiences.

Aventis School of Management – Shaping Global Leaders


One of the only 5 business schools in Singapore that is registered with European Foundation for Management Development.

An institutional member of the European Council for Business Education.

A full member of the Prestigious Executive MBA Council of over 250 top business schools across the world such as INSEAD, Babson College, UCLA, UCBE, Cornell, Helsinki School of Economics, NUS and NYU.

An accredited Study Centre of the Chartered Institute of Marketing, UK.

An academic participant of the United Nations Global Compact (UN-GC), the world’s largest corporate social initiatives

A registered Business School members of the American Academy of Financial Management (AAFM)

Memberships & Accreditations


Aventis organizes over 60 seminars, workshops, in house corporate training and

conferences annually , reaching out to over 2,000 PMETs and Business Leaders

Corporate Training & Corporate Training & DevelopmentDevelopment

Whether you are a professional seeking a career change, or a senior executive exploring vertical

career advancement or a business owner seeking to expand your business network, we will be

able to render our services to meet your needs. At Baruch-Aventis, we are committed to support

you with the right career advisory services to help you achieve your career goal.

We facilitates connections btw students, corporate recruiters and alumni. Staffed by a team of

experienced professionals, our goal is to help you tap a wide array of resources and

opportunities ensure that you secure the relevant information, advice and guidance to make the

right connections. Our career services includes

• Career Coaching

• One to one Counseling

• Career & Industry talk

• Mentoring program

• Executive Search

• Business Consulting Opportunities

Career Management Centre Career Management Centre (CMC)(CMC)

Online Career Online Career PortalPortalInteractive Online Career Platform

Interested candidates, can also email their resume to [email protected]

We facilitate connections between students, corporate recruiters and alumni.

Staffed by a team of experienced professionals, our key goal is to help students tap a wide array of resources and opportunities ensure that they secure the relevant information, advice and guidance to make the right connections.

Our career services includes

• Career Coaching • One to one Counseling • Career & Industry talk • Mentoring program • Executive Search• Business Consulting Opportunities

Aventis Career Advisory & Executive Coaching for PMETs

Executive Placement Program

International Placement Opportunities

Corporate Social Responsibilities Program Corporate Social Responsibilities Program (CSR)(CSR)

Make A Wish Mission: “To create hope & happiness by granting

wishes to children with life-threatening illnesses.”

Make A Wish Vision:“To reach every medically eligible child in Singapore.”

Test Drive Our Test Drive Our Programs. TODAY Programs. TODAY

The hallmark of a quality education lies in the quality of the faculty and the profiles of the participants. At

Baruch, we firmly believe that the only way to determine the quality of our education is to “experience it”.

We take pride in our programs and welcome you to “Test-Drive” our program with absolutely no obligations.

You are welcome to join our classes and interact with our students, exchange ideas with our faculty and most

importantly experience the quality of our education experience before making the decision

Contact us : [email protected] | 6720 3333

THANK THANK

YOUYOU

Call :6720 3333 |[email protected] | www.aventis.edu.sg