cjp tech fellows - lisa colton
DESCRIPTION
Lisa Colton's presentation to the CJP Technology Fellows May 1, 2011.TRANSCRIPT
Introduction to Social Media and its Implications for Jewish Educators
Presented by Lisa Colton,
Founder & President Darim Online
434.977.1170
http://slidesha.re/darim-cjpteachers
AGENDA
• Networks• Foundations of Social Media• Illustrations of Common Tools• Implications for Jewish Education• Wrap up & Reflections
TODAY’S GOALS
• Get comfortable• Get confident• Build vocabulary• Learn from others & teach others!• No apologies• Think tachlis and big picture• Invest in your networks• Others?
Where are your
networks online?
How do you leverage
your networks?
Help others, and they’ll help you.
Be a platform that’s mission centric, and
audience focused.
User generated
content may be more
valuable than your own.
Choose your best developed network, and post a question.
Let’s Practice!
Characteristics of Social Media
• Participatory: It blurs the line between producer & consumer, media & audience.
• Open and Democratic: Encourages voting, comments and the sharing of
information. Therefore seen as authentic and trustworthy.
• Conversational: Two (or more) way conversation rather than one-directional
broadcast. Is personal, specific, and engaging.
• Communal: Supports formation, growth & strength of communities around a
particular shared interest.
• Connected: Thrives on being connected, rather than being territorial and
proprietary.
Attention EconomyListen & Be Conversational Be RealAdd ValuePrepare for Constant Change
5 New Rules of the Game
#1 THIS IS AN ATTENTION ECONOMY
#2 ListenAnd…
Temple Israel, Memphis Facebook Page
… Be Conversational
Temple Israel, Memphis Facebook Page
Searches on Twitter
Example of Hashtags,
#JED21
Your Opportunities to be
Listening & Responding
#3: BE REAL
Voice: Sixth & I Synagogue in DC
Make it Personal
#4:
ADD
VALUE
Social Content is Social Capital
• Social Capital is the value of the connections between and among social networks for increasing productivity, spreading information, and locating desired resources.
• Content should be newsworthy, unique, controversial, timely immediately useful and/or funny.
• 1:12 or 1:20 ratio
Your Unique Value
1) Identify a “target audience”
2) Write a “value-added” Facebook
status update.
(See P.O.S.T. resources
& worksheet on Diigo)
#5: Prepare for Constant Change: Anticipate The Shifting Market & Be Nimble
Shifts in Power / Service
How is parenting and family life
changing?
How does this impact your business and
“product” delivery?
How are you positioned to keep up?
How do changes in the way we
manage time and space impact Jewish
education, programs, classrooms,
teaching?
Content isn’t dead.
But the way we
engage with it is
changing.
Source: Flickr user JYRO
Source: Flickr user Rick Neves
Source: Flickr user divemasterking2000
John Fitch’s Steam Engine
John Fitch’s Steam Engine
IT’S NOT ABOUT TECHNOLOGY
Poll EverywherePOLL EVERYWHERE
Wrap up
• What else do you need to know?• What do you need from your peers?• How can I help?
• *** add youtube and blogs somewhere.