clarion capabilities overview
TRANSCRIPT
1
Who We Are.How We’re Different.
212-664-1100
ClarionResearch.com
@ClarionResearch
2
Clarion is a custom insights consultancy.
3
SecondaryData
Media Measurement
Sales Data
3rd Party Data
User Data Primary Insights
Quant
Passive Metering
Qual
Social Monitoring
We deliver primary insights that compliment your other data sources.
4
We’re The Same Different
Off the ShelfTailor-Made
Questions
Shallow Deep Category Expertise
Cookie CutterCustom Methods
Design
Stiff Agile & Lateral
Thinking
Casual Quality
Obsessed
PassiveProactive
Execution
Exec Summary Business
Implications/Roadmaps
Findings Insights
Dirty Trustworthy
Data
Delivery
Junior Senior Level ImmersionVendor Pride of Ownership Mentality
5
4 In-House Moderators, Unique Expertise & Specialties
Integrated Qual + Quant Insights
Qual
Quant
In-Person & Virtual Groups, Mini-Groups, One on Ones
Steve Crane Hillarie Collins Jamie StenzianoKarina
Rappaccioli
Digital Bulletin Boards,
Longitudinal Communities
Immersive Mobile Diaries
Street Session Intercepts
Ethnographies / Day in the Life
Executive & Thought Leader
Interviews
Longitudinal Tracking Surveys Pulse Surveys Mobile-First
Surveys
Test-Control, Pre-PostPhone Surveys Geo-Fencing
Multivariate Survey Modules
& Analyses
Digital Dial Testing
Customer Experience
Customer Experience
6
Diversified Experience
Experiential & Event Insights
Campaign Attribution
Content Dev/Testing
Path to Purchase/Consumption
Audience Segmentation
Price Optimization
Copy & Creative Dev/Testing
Customer Experience
7
Solution Spotlight
Clarion ExperienceSuite®
Virtual Shelf Test
Digital Dial Test
Street Sessions
Path to Consumption
Customer Sat
8
Case Studies
9
Live/Experiential/Events
Full Video: http://clarionresearch.com/qualitative-solutions/street-sessions-demo-video/
Millennial News
Consumption
More on This Work: http://clarionresearch.com/news/clarion-in-articles-blog-posts/
10
Path to Viewership Erosion by Platform
Path to Purchase / ConsumptionPlatform Viewing: Past, Present, Future
11
Content Investment Forecasting via Conjoint Simulator
12
Audience Segmentation
13
Creative Development / Testing
