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CLARK STREET
FINAL PRESENTATION
OCTOBER 17, 2017
CLARK STREETSTEERING COMMITTEEWally Andersen SSA #24 Commission Vice Chair
Andrew Broderick Rogers Park Business Alliance Board
Jacqueline Hui Rogers Park Branch, Chicago Public Library 6907 N. Clark
Cesar Izquierdo Taste of Peru 6545 N. Clark
Carolina Juarez Rogers Park Business Alliance SSA Manager
Mike Land 49th Ward Alderman Joe Moore Staff
Rigoberto Romero Jessica's Western Wear 7015 N. Clark
Jack Swenson Rogers Park Business Alliance Board
Jorge Vienes, Eric Kugelman, Michael Syrjanen Leather64Ten 6410 N. Clark
Ken Walchak Clark Devon Hardware 6401 N. Clark
Almaz Yigizaw Ethiopian Diamond II, The Diamond Room 7543, 7545 N. Clark
FIRM PROFILE
CONTACT PERSON | Mark de la Vergne, Growth + Innovation Principal | t: 773 895 5588 | e: [email protected]
URBAN TRANSPORTATION PLANNING + DESIGN
Sam Schwartz is a multi-modal transportation planning and engineering firm that has collaborated with cities for over twenty years on complex issues and strategies. In an era where daily changes in behavior, technology, and funding are creating transportation disruption, Sam Schwartz offers a forward-looking, yet pragmatic approach to sustainable mobility with unparalleled technical and problem-solving expertise. As city leaders increasingly aspire to re-envision their streets as places for more than just automobiles – while also working better for automobiles – Sam Schwartz has served as a frequent collaborator with those cities who are leading the charge, implementing the tremendous change that accompanies new leadership (Los Angeles and Seattle) or a new focus on transportation choices (Chicago and Grand Rapids).
From our president, Samuel Schwartz’s book on the future of transportation, Street Smart, to the first-of-its-kind study to document best practices in shared-use mobility systems (such as Uber, carshare and bikeshare), to our collaboration on the FHWA Separated Bike Lane Planning and Design Guide, to our work helping Seattle DOT adapt its practices to an unknown future, we are leading the industry in understanding the trends that are poised to completely transform urban transportation.
PROJECT TEAM
study area
WARREN PARK
SCHREIBERPARK
LOYOLA PARK
TOUHYPARK
POTTAWATTOMIEPARK
NORTH
1,100’275’0 550’
ROGERS PARK NEIGHBORHOOD
LEGEND
STUDY AREA BUILDING FOOTPRINTS
STUDY AREA: SOUTH GATEWAY
STUDY AREA: DISTRICT CORE
STUDY AREA: NORTH GATEWAY
CTA STATIONS
BUILDING FOOTPRINTS
METRA STATIONS
NORTH GATEWAY
Clark Street from Touhy to Howard
DISTRICT CORE
Clark Street from Pratt to Touhy
SOUTH GATEWAY
Clark Street from Devon to Pratt
PHASE 2 : ENVISION
Preliminary Concept
Development
Community Open House #2
Options Tool Kit and Costs for Plan Elements
PHASE 3 : IMPLEMENT
Final Corridor Plan Development
Implementation Strategies
Community Open House #3
Revised Final Plan
process
we are
here!
PHASE 1 : ENGAGE
Project Start Meeting & Corridor Tour
Field Work + Analysis
Key Stakeholder Interviews & Focus Groups
Community Open House #1
State of the Corridor Summary Report
PAPER SURVEYS
COMMUNITY OPEN HOUSES
PRESENTATIONS
ONLINE SURVEY
SOCIAL MEDIA
STAKEHOLDER FOCUS GROUPS
IN PERSON OUTREACH
PROJECTWEBSITE
INFOCARDS
OWNER MAILOUTS
community engagement
community open house #1200+
ATTENDEES
151SURVEYS
COMPLETED ATWORKSHOP
158SURVEYS
COMPLETED ONLINE
ENGLISH+ SPANISHSURVEYS
AVAILABLE
150+ATTENDEES
98SURVEYS
COMPLETED ATWORKSHOP
71SURVEYS
COMPLETED ONLINE
community open house #2
ENGLISH+ SPANISHSURVEYS
AVAILABLE
ORGANIZATION
Creating a structure that can organize and unify the elements of the Plan,
guide the implementation of the Vision, and measure its success.
THE MAIN STREET MODEL ORGANIZATION
The Main Street Model is an organizational structure to frame the Plan and organize implementation efforts.
ETHNIC ENCLAVE STRATEGY ORGANIZATION
Adopt an “Ethnic Enclave” Transformation Strategy for Clark Street and building on the diverse businesses, foods, arts, and culture as economic strengths of the corridor.
PROMOTION
Enhance Clark Street’s brand, identity, and programming to unify the corridor and
distinguish it from other commercial areas throughout the City and region.
BRAND & IDENTITY PROMOTION
Create a unified identity to bring cohesion to the Clark Street corridor that builds upon Roger Park’s rich history and diversity.
We need visual designs that are honest, culturally interesting, and artistic.
BRAND & IDENTITY
PROMOTION
concepts
celebrate
THE LAKE
DIVERSITY & CULTURE
LAS PERSONASCOMUNIDAD LATINA
ECONOMIC/CLASS DIVERSITY
LA COMIDA AUTÉNTICA
THE CONNECTED COMMUNITY THAT WORKS TOGETHER
ACCESS TO L AND METRA
TREE-LINED STREETS
AFFORDABLEEATS
REAL NEIGHBORHOODS, REAL PEOPLE
INCLUSION ANDSOCIAL ACTION
THE ART SGREAT
ARCHITECTURE
PROXIMITYMY NEIGHBORS
KID-FRIENDLY SITES
FAMILY
FRIENDLY PEOPLE
THE WAVES
THE ANIMALS AND THE PEOPLE
WALKING TO THINGS INSTEAD OF DRIVING
we RP
BRAND // MARCAconcept a // concepto a
This concept draws on the existing “Celebrate Clark Street” banners and creates a brand inspired by its patterns and colors (shown bottom le�). The bold type can be used on its own, as can the colorful hand drawn elements.
Este concepto está inspirado en las banderas existentes "Celebrate Clark Street" y crea una marca que está inspirada en sus patrones y colores (abajo a la izquierda). El fuente en negrita se puede utilizar por sí mismo, al igual que los elementos de coloridos dibujados a mano.
CLARK STREET2 MIN WALK
MORSE STATION
DIVVY STATION
#22 BUS STOP
15 MIN WALK
5 MIN WALK
5 MIN WALK
68% Like
Concept A
MO
ST L I K E D C O N CEP
T
PROMOTION
• Create a Brand Guide
• Employ Short-Term Placemaking Strategies
• Create and Maintain a Vision Clark Implementation Website
• Celebrate Rogers Park’s/Clark Street’s History
• Ensure that Rogers Park/Clark Street is Regarded as a Safe Place to Live and Shop
• Design and Implement a Wayfinding and Signage Plan
• Implement Historical Signage
• Extend the Brand into the Public Realm
SHORT-TERM LONG-TERM
BRAND & IDENTITY
recommendations
BRAND & IDENTITY
recommendations
PROMOTION
• Create a Brand Guide
• Employ Short-Term Placemaking Strategies
• Create and Maintain a Vision Clark Implementation Website
• Celebrate Rogers Park’s/Clark Street’s History
• Ensure that Rogers Park/Clark Street is Regarded as a Safe Place to Live and Shop
• Design and Implement a Wayfinding and Signage Plan
• Implement Historical Signage
• Extend the Brand into the Public Realm
SHORT-TERM
PUBLIC ART, PROGRAMMING & EVENTS PROMOTION
Build in interactivity to create reasons for people to visit Clark Street and reinforce the corridor as an Ethnic Enclave.
aboutrogers park?
sobrerogers park?
whatdo you
que
PUBLIC ART, PROGRAMMING & EVENTS
PROMOTIONPROMOTION
concepts
PROMOTION
• Build in Interactivity to Create Reasons for People to Visit
• Market Clark Street to the City
• Maintain Regularly Scheduled Events & Activities
• Incorporate Clark Street Restaurants into the Glenwood Sunday Market
• Evaluate Current Programs and Opportunities for Alignment
• Establish Quantitative and Qualitative Goals for all Events
recommendations
PUBLIC ART, PROGRAMMING & EVENTS
PROMOTION
• Build in Interactivity to Create Reasons for People to Visit
• Market Clark Street to the City
• Maintain Regularly Scheduled Events & Activities
• Incorporate Clark Street Restaurants into the Glenwood Sunday Market
• Evaluate Current Programs and Opportunities for Alignment
• Establish Quantitative and Qualitative Goals for all Events
recommendations
PUBLIC ART, PROGRAMMING & EVENTS
DESIGN
Enhance physical conditions and the curb appeal of the streets, sidewalks,
buildings, and open spaces.
STOREFRONTS & FACADES DESIGN
Launch a multi-faceted program to enhance and repair storefronts and facades, building upon the existing Business Improvement Program through SSA#24.
what are the main reasons youvisit businesses on Clark Street?
choose up to three
246 TOTAL VOTES
60%OF RESPONDENTS CHOSE
AS A TOP PRIORITY
BEAUTIFYING/REPAIRINGTHE STREETS
68%OF RESPONDENTS CHOSE
AS A TOP PRIORITY
IMPROVED BUILDINGFACADES/STOREFRONTS
what are your favoritedestinations in the study area?
JEWEL-OSCO1
SMACK DAB BAKERY2
CLARK-DEVONHARDWARE
3
ROGERS PARK BRANCHCHICAGO PUBLIC LIBRARY
4
ROGUE FUSION5
ROCKY’S TACOS6
A & T PANCAKEHOUSE AND GRILL
7
GINGERSLAM NAIL BAR8
WALGREENS9
TASTE OF PERU10
what types of businesses would you visitif they were added to the study area?
RESTAURANTS (VARIETY & UPSCALE OPTIONS)
1
RETAIL(SHOPS & BOUTIQUES)
2
COFFEE SHOP / CAFE3
CULTURAL INSTITUTIONS& ENTERTAINMENT
4
GROCERY STORE / SPECIALTY MARKET
5
BARS6
BAKERY7
ICE CREAM SHOP8
SHOPPING
GROCERIES
DINING
BARS 8 VOTES
PERSONAL SERVICESPROFESSIONALSERVICES
11 VOTESMEDICAL/DENTAL
1 VOTE
LIVE NEARBY,CONVENIENCE
WORK NEARBY,CONVENIENCE
9 VOTES
SCHOOL1 VOTE
39 VOTES
39 VOTES
57 VOTES
20 VOTES
61 VOTES
90%
DESIGN
concepts
STOREFRONTS & FACADES
BEFORE
DESIGN
concepts
STOREFRONTS & FACADES
AFTER
MO
ST L I K E D C O N CEP
T86% Like
Restaurant B
DESIGN
STOREFRONTS & FACADES
recommendations
• Stay in Touch with Property Owners (in progress)
• Promote SSA #24’s Programs
• Provide Educational Opportunities
• Create Storefront Improvement Awards
• Improve Vacant Storefronts
• Write Storefront Design Guidelines
SHORT-TERM LONG-TERM
STOREFRONTS & FACADES
recommendations
• Stay in Touch with Property Owners (in progress)
• Promote SSA #24’s Programs
• Provide Educational Opportunities
• Create Storefront Improvement Awards
• Improve Vacant Storefronts
• Write Storefront Design Guidelines
SHORT-TERM LONG-TERM
STREETSCAPES DESIGN
Test out temporary placemaking and improvement initiatives to help identify and implement a long-term streetscape improvement implementation plan.
OF RESPONDENTS AGREE
STREETSCAPE IMPROVEMENTSARE IMPORTANT TO
REVITALIZING CLARK STREET
86%
STREETSCAPES
DESIGN
concepts
BEFORE
STREETSCAPES
DESIGN
concepts
AFTER
MO
ST L I K E D C O N CEP
T83% Like the
Lunt Avenue Gateway
STREETSCAPES
DESIGN
•
• Introduce People Spots
• Install Temporary Bump-Outs
• String Banners and Lighting
• Design Temporary Crosswalks
• Improve crossings near Chicago Math and Science Academy
• Introduce Community kiosks
• Install Trash & Recycling Compactors
• Replace Dead/Dying Trees
• Improve Strip Malls and Auto-Oriented Uses
• Engage Metra
• Coordinate with Public Agencies
• Implement Permanent Streetscaping
• Formalize Gateway Signage
• Invest in Street Trees and Landscaping
• Improve Clark Street Frontages of Parks and Plazas
SHORT-TERM
LONG-TERM
recommendations
STREETSCAPES
DESIGN
•
• Introduce People Spots
• Install Temporary Bump-Outs
• String Banners and Lighting
• Design Temporary Crosswalks
• Improve crossings near Chicago Math and Science Academy
• Introduce Community kiosks
• Install Trash & Recycling Compactors
• Replace Dead/Dying Trees
• Improve Strip Malls and Auto-Oriented Uses
• Engage Metra
• Coordinate with Public Agencies
• Implement Permanent Streetscaping
• Formalize Gateway Signage
• Invest in Street Trees and Landscaping
• Improve Clark Street Frontages of Parks and Plazas
SHORT-TERM
LONG-TERM
recommendations
GATEWAY IMPROVEMENTS DESIGN
Implement strategic improvements at priority intersections to increase safety for pedestrians and cyclists along the corridor.
DESIGN
INTERSECTION IMPROVEMENTSconcepts
HOWARD
CLA
RK
CLA
RK
ARTHUR
DEVONA
SHL
AN
D
DEVON & CLARK HOWARD & CLARK
DESIGN
INTERSECTION IMPROVEMENTS
DEVON & CLARK HOWARD & CLARK
recommendations
•
• Engage CDOT
• Implement Targeted Improvements
• Pilot Closure of Arthur Avenue
• Enhance Transit Plaza
• Create Park/Plaza
• Improve Safety on Howard
• Activate The Space
• Improve Amenities
SHORT-TERM SHORT-TERM
LONG-TERM
LONG-TERM
DESIGN
INTERSECTION IMPROVEMENTS
DEVON & CLARK HOWARD & CLARK
recommendations
•
• Engage CDOT
• Implement Targeted Improvements
• Pilot Closure of Arthur Avenue
• Enhance Transit Plaza
• Create Park/Plaza
• Improve Safety on Howard
• Activate The Space
• Improve Amenities
SHORT-TERM SHORT-TERM
LONG-TERM
LONG-TERM
TRANSPORTATION IMPROVEMENTS DESIGN
Enhance multi-modal offerings, tailor parking accommodations to the demand, and improve bicycle and pedestrian safety along the corridor.
Clark St. is pedestrian unfriendly
DESIGN
TRANSPORTATION IMPROVEMENTS
concepts
CURB EXTENSION/ BUMP-OUT
MIDBLOCK CROSSING PEDESTRIAN SAFETY ISLAND
DESIGN
TRANSPORTATION IMPROVEMENTS
• Work with CTA to identify bus stop upgrades
• Install Bike Infrastructure
• Enhance Wayfinding
• Improve Pedestrian Safety through Permanent Enhancements
• Pilot Bike Lane
• Share Parking
• Install Additional Security Cameras at Key Intersections
SHORT-TERM LONG-TERM
recommendations
DESIGN
TRANSPORTATION IMPROVEMENTS
• Work with CTA to identify bus stop upgrades
• Install Bike Infrastructure
• Enhance Wayfinding
• Improve Pedestrian Safety through Permanent Enhancements
• Pilot Bike Lane
• Share Parking
• Install Additional Security Cameras at Key Intersections
SHORT-TERM LONG-TERM
recommendations
2. Chicago Transit Authority (2016)
ECONOMIC VITALIT Y
Establish a contextually appropriate vision for development that works towards
key goals of housing equity, physical enhancement, and economic development.
LAND DEVELOPMENT
Strategies to carefully balance the competing interests of development and displacement.
ECONOMIC VITALIT Y
Clark corridor can and should support many hundreds more units of housing, especially near transit—CTA & Metra.
LAND DEVELOPMENT
ECONOMIC VITALIT Y
N O R T H
MO
RSE
LUNT
GREENLEAF
ESTES
PAULINA
CLARK
RAVENSWOOD
WOLCOTT Rogers Park Metra Station
1/4 Mile Radius(1,320 feet)
framework
LAND DEVELOPMENT
• Create Design Guidelines
• Identify Community Goals
• Consider Zoning Changes
• Encourage Residential Infill
• Promote Development of Key Opportunity Sites
• Consider Ground Floor Residential
• Establish P Street Designation
• Assist in Revelopment of Opportunity Sites
• Establish TIF District
• Implement an Adaptive Use Program
• Establish a Lease Guarantee Program
• Create a Commercial Community Land Trust
SHORT-TERM LONG-TERM
ECONOMIC VITALIT Y
recommendations
LAND DEVELOPMENT
• Create Design Guidelines
• Identify Community Goals
• Consider Zoning Changes
• Encourage Residential Infill
• Promote Development of Key Opportunity Sites
• Consider Ground Floor Residential
• Establish P Street Designation
• Assist in Revelopment of Opportunity Sites
• Establish TIF District
• Implement an Adaptive Use Program
• Establish a Lease Guarantee Program
• Create a Commercial Community Land Trust
SHORT-TERM LONG-TERM
ECONOMIC VITALIT Y
recommendations
BUSINESS DEVELOPMENT ECONOMIC VITALIT Y
Attract new investment and development to Clark Street while valuing and preserving its ethnic and economic diversity.
I like the focus on helping small businesses thrive and holding to the cultural identity of Clark St.
BUSINESS DEVELOPMENT
concepts
CASE STUDY: DETROIT
CREATE STOREFRONTSHatch
CULTIVATE LOCAL ENTREPRENEURSHIPBoyle Heights CASE STUDY: LOS ANGELES
MO
ST L I K E D C O N CEP
T89% Like This Concept
ECONOMIC VITALIT Y
ECONOMIC VITALIT Y
BUSINESS DEVELOPMENT
• Increase Sales and Distribution Channels
• Establish Benchmarks to Measure Progress
• Define Clark Street’s Trade Area
• Provide One-on-One Technical Assistance to Businesses.
• Create a Food Business Incubator
• Offer Percentage Leases
• Launch a Business Plan Competition
• Help Businesses Buy their Buildings—or Storefronts
SHORT-TERM LONG-TERM
recommendations
ECONOMIC VITALIT Y
BUSINESS DEVELOPMENT
• Increase Sales and Distribution Channels
• Establish Benchmarks to Measure Progress
• Define Clark Street’s Trade Area
• Provide One-on-One Technical Assistance to Businesses
• Create a Food Business Incubator
• Offer Percentage Leases
• Launch a Business Plan Competition
• Help Businesses Buy their Buildings—or Storefronts
SHORT-TERM LONG-TERM
recommendations
FUNDING
Exploring funding sources available to the RPBA to fund the recommendations
outlined in this corridor plan.
Q&A
IMPLEMENTATION
A comprehensive guide to executing plan recommendations.
IMPLEMENTATION CREWS IMPLEMENTATION
Promotion: Branding & Programming
Design I: Storefronts & Facades
/ Private Sector Improvements
Economic Vitality I: Land Use & Zoning
Design II: Streetscaping &
Transportation / Public Sector Improvements
Economic Vitality II: Economic & Business
Development