class presentation 6-v001_jpd

April 10, 2015

CLASS PRESENTATION 6

Chief Food

Officers

Agenda

Interview Results2

Value Curves1

Survey Results3

Landing Pages Results4

Value Curves: The Eight Value Attributes

VALUE CURVES | INTERVIEWS | SURVEYS | LANDING PAGES

Variety Information provided Speed of delivery Convenience of the website/app Easy Transaction Specific option for business people Customer Support Brand (credibility, awareness)

NoMenu: Food Ordering in Portugal

Varie

ty

Info

rmat

ion

Deliver

y sp

eed

Conve

nien

ce

Tran

sact

ion

easin

ess

B2B

Options

Custo

mer

sup

port

Bran

d0

1

2

3

4

5

6

7

8

YND vs. NoMenu

Yum Next Door

NoMenu

Takeaways NoMenu inferior in most

attributes

YND clearly leading in terms of transaction focus

Both concepts lack focus on B2B segments

Strong similiarity regarding customer support functions

An inferior player


Delivery Hero: International Food Ordering

Varie

ty

Info

rmat

ion

Deliver

y sp

eed

Conve

nien

ce

Tran

sact

ion

easin

ess

B2B

Options

Custo

mer

sup

port

Bran

d0

1

2

3

4

5

6

7

8

YND vs. Delivery Hero

Yum Next Door

Delivery Hero

Takeaways Little differentiation in

convenience and transaction focus

Opportunities for YND:

1.Leverage information (pictures, ratings, etc.)

2.Establish restaurant partnerships at larger variety regarding quality

A potential threat


Zomato: Restaurant Listings in Portugal

Varie

ty

Info

rmat

ion

Deliver

y sp

eed

Conve

nien

ce

Tran

sact

ion

easin

ess

B2B

Options

Custo

mer

sup

port

Bran

d0

1

2

3

4

5

6

7

8

YND vs. Zomato

Yum Next Door

Zomato

Takeaways Zomato outperforming YND

regarding Variety, Information and Brand

Greatest gap: Transaction easiness and delivery speed

Fierce competition if Zomato expands their business model

A potential threat


Professionals’ Feedback

0%

20%

40%

60%

80%

100%

6

148

14 12 11 13

14

612

6 8 9 7

Validation of Hypotheses

# of positive answers # of negative answers Validated

New Insights Professionals would even order

when they are less busy, e.g. on the weekend

Great opportunities for lunch at work, less for dinner

Various opportunities to offer solutions for businesses


Students‘ Feedback

0%

20%

40%

60%

80%

100%

104 6

16

914 14

1016 14

4

116 6



New Insights Importance of detailed

information about the restaurant

Brunch as an opportunity besides lunch and dinner

Major concern: strong wish to order from different partners and receive the meals at the same time, e.g. when ordering in a group

People do not mind calling the restaurants, e.g. in case of NoMenu and Telepizza


Restaurants’ Feedback

Restaurant and takeaways -

General interest

Commission fee Delivery - validated if it should be

done by YND

0%

20%

40%

60%

80%

100%

4 3

9

5 6



New Insights Professionals would even order

when they are less busy, e.g. on the weekend

Various opportunities to offer solutions for businesses


First Insights From The Survey


[61%] of the

respondents

would order at

least once a

month

Medium food

quality would

be preferred by

[74%]

[24%] of the

respondents find

the idea

excellent and

waited for it

[59%] would

prefer to order

online for

special

occasions

[73%] of the

respondents

would rather use

it at home

[34%] would

rather use it at

their workplace

or university

N=94, survey is still running

Landing Pages: Overview

Subscribe Now Order Now


Landing Pages: Results

Conversion rate

Total visitors

Total conversions

Conversion rate

Total visitors

Total conversions


12

8%

1

9

11%

1

Thank you!Visit us at:catolicalisbonentrepreneurs.wordpress.com

Backup

Survey Results

class presentation 6-v001_jpd

Education