classification of products
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TRANSCRIPT
Classification of Products
Product Classification
• Can be done in a variety of perspectives
Consumer-Goods Classification• Classified on the basis of shopping habits
Durability and Tangibility
Industrial-Goods Classification• Classified in terms of their relative cost and how they enter the
production process.
Consumer Product Classification
• Convenience Goods• Inexpensive, frequently purchased.• Little effort needed to purchase them.• Staples, Impulse and emergency goods.
• Shopping Goods• Not as frequently as convenience products• Costly• Consumer does research before purchase.
• Specialty Goods• Unique features• Consumer is prepared to pay a premium price.
• Unsought Goods• Those good that consumers do not know or• Doesn’t think of buying.
Durability and Tangibility• Nondurable Goods• Tangible goods consumed in one or few uses• Purchased frequently• Strategy : availability , low priced , heavily advertised
• Durable Goods• Tangible goods that survive many uses• Require more personal selling and service• Higher margins and requires seller guarantee
• Services• Intangible product• Requires more quality control and credibility
Industrial-Goods Classification• Materials and Parts
Raw Materials
Manufactured materials and parts
Farm Products
Natural Products
• Materials and Parts
Raw Materials
Manufactured materials and parts
Farm Products
Natural Products
• Materials and Parts
Raw Materials
Manufactured materials and parts
Component materials
Component Parts
• Materials and Parts
Raw Materials
Manufactured materials and parts
Component materials
Component Parts
• Capital Items• Installations• Equipment
• Supplies• Maintenance and repair items • Operating supplies
• Business Services• Maintenance and repair services• Business advisory services
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