Problem statementStakeholder

NEEDS A WAY TO

(describe person using empathetic language) (needs are VERBS)

DO

SAY THINK

FEEL

BECAUSE

InsightNeed

STAKEHOLDER

Insights

Design Thinking Action Lab 2013

Prefers to hire by indication because has no time for testing but would hire people without experience.

Does not like Linked In but would use other tools.

Do not have a space in the company’s website for people to candidate themselves for jobs.

Do not know if people are adequate for the job till they start.

Would like to be surprised by the new employee.

Likes motivated and pro active people.

Thinks that young people brings new ideas to the company.

Never put an add to hire but if had to would put on Facebook.

Is reluctant to use tools like Linked In.

Calls people and send email when has to hire people.

Thinks people can lie about themselves online easier.

Best people to hire are friends or friends of friends.

Is proud of her company.

A good employee has to �t in the company.

Unsure about the capacities people that is hiring.

Bad when she hires good people who are no right for he project.

Comfortable about hiring friends of friends.

Delighed when surprised by an employee.

A way to hire people in a more e�ective way.

Designer who runs her own �rm, reliable, detail oriented, builds di�erent teams for each project. A generous person.

She builds teams according to each project and does not have time to test people.