cleaning franchise e brochure

11

Upload: carloscalderon

Post on 30-Nov-2014

669 views

Category:

Business


1 download

DESCRIPTION

Marketing Presentation

TRANSCRIPT

Page 1: Cleaning Franchise E Brochure
Page 2: Cleaning Franchise E Brochure

Cleaning Franchise E-Brochure

Anago Cleaning Systems

Page 3: Cleaning Franchise E Brochure

WHY SHOULD I OWN MY OWN BUSINESS?

OWNERSHIP EQUITY – Unlike any job anywhere, owning a business means building equity. Think of renting an apartment. When you move, you only have a pile of rent receipts. When you sell your home, you recoup the paid in value and you gain appreciation. Your new business has that same value! Many successful franchisees work to grow their company and then at the right time, they sell the franchise for a profit. It is like a retirement plan!

CUSTOMER STABILITY - Every Anago customer signs a contract with us for your services. These contracts range in duration but most are multiple year agreements with automatic rollover options. Further, these contracts are for recurring monthly services so that your income is fixed for the duration of the agreement.

FREEDOM -As the owner you have the ability to increase your discretionary time. This time can be spent with your family, children, leisure, friends, enjoying a hobby, or maybe you will choose to continue growing your business at an even faster rate! You will be able to decide because you are now the boss.

ABILITY TO INCREASE INCOME - As a business owner your income is not related to how long you have been with a

company, your education level or your experience. Your success is in your hands and under your direct control. Your income can be increased in direct proportion to your ability to successfully grow your business, work with your clients, and manage other people and control expenses.

Page 4: Cleaning Franchise E Brochure

WHY THE CLEANING INDUSTRY?

HOME-BASED BUSINESS –

Unlike other businesses with the fixed expense of a lease, utilities, answering service, etc, you can operate this business from home. Most, if not all of your equipment will stay at your accounts. The required fax machine can be installed easily, allowing you to do most of your administrative work from your home office.

DEMAND – An increasing number of businesses are contracting out their cleaning services. In addition

to increased outsourcing, the population explosion in the United States has created a boom in the construction of commercial buildings, and all of them need to be cleaned!

GROWTH –Research by MarketData found that the total U.S. commercial cleaning industry is approaching $100 billion and that janitorial companies are one of the faster growing segments of the economy in the United States. During the period 2004-2008, the U.S. Department of Labor projects that 700,000 new cleaners will be employed and those companies providing cleaning services will experience a 58% job growth. Growth in this industry isn’t limited to an increase in office space. Hotels, universities, hospitals, restaurants, airports, movie theatres and other commercial establishments are excellent candidates for contract commercial cleaning services.

STABILITY - Anago’s president, Terry Mollica, sent this excerpt from a letter to all of the company’s

employees and franchisees in June, 2004: “…As we continue to read all of the bad business news regarding the ‘exportation of American jobs to other countries’ we realize how fortunate each of us is to be in this fantastic business. Our jobs cannot be ‘exported’ anywhere! You are in a wonderful situation, and no one can take that away from you...”

Page 5: Cleaning Franchise E Brochure

WHY INVEST IN A FRANCHISE?

PROVEN SYSTEM

According to studies conducted by the U.S. Commerce Department from 1988 to 2008, less than 5 percent of all franchises have been discontinued on an annual basis! Compare that statistic with an 80 percent failure rate after 5 years of a traditional business startup. You have a 95% chance of success with a franchise versus an 80% chance of failure in a start up. Which method is best for you?

TRAINING 

Anago offers one of the most comprehensive training programs in the industry. By the time you have completed our training, you will be comfortable with everything from a general office cleaning to stripping and waxing a high-end VCT floor. In addition to the initial training, our office routinely hosts additional training seminars covering a wide variety of topics to improve your skills and broaden your knowledge. And what if you still need help? You can call the regional office and speak with a cleaning expert at your convenience!

TRADEMARK/LOGO

Our name recognition gives you instant credibility in the market. As an Anago Franchisee, you have partnered with an established and successful cleaning company that is growing dramatically.

ADVERTISING & MARKETING

Anago employs a competent full-time sales force which is continuously signing new business. In addition to our outside sales group, we are also engaged in marketing niches through the web, mail, phone, and other media…all of which benefits you and your business.

Page 6: Cleaning Franchise E Brochure

WHY CHOOSE ?

SUPPORT

According to studies conducted by the U.S. Commerce Department from 1988 to 2008, less than 5 percent of all franchises have been discontinued on an annual basis! Compare that statistic with an 80 percent failure rate after 5 years of a traditional business startup. You have a 95% chance of success with a franchise versus an 80% chance of failure in a start up. Which method is best for you?

SUCCESSFUL LEADERS

Our business leaders represent some of the greatest leaders in the industry. Anago is positioned for tremendous growth and that has been shown in our growth from the 25th to the 19th fastest growing franchise in America.

INNOVATION

Since your cleaning costs will be primarily labor, we are continually scanning the horizon for innovations in equipment, chemicals, methodology that will reduce your labor costs and increase profits. When we will uncover a successful concept or innovation, we will let you know immediately.

TRAINING

Learning how to efficiently and effectively clean a commercial building takes an extensive and comprehensive training program. We provide both basic and ongoing training on these and many other topics. In addition, we have made arrangements with our suppliers to host regular monthly seminars covering everything from specialty floor care to team cleaning concepts.

Page 7: Cleaning Franchise E Brochure

WHAT DO I RECEIVE WHEN I BUY?

INITIAL CUSTOMERS

In addition to all of the built in support and infrastructure that we provide, we also guarantee you will receive initial customers! If we don’t supply you the customers, we actually reimburse you!

THE RIGHT TO DO BUSINESS AS “ANAGO”

The Anago name gives you instant recognition and credibility in the marketplace. You are immediately seen as a trained, knowledgeable professional.

PROFESSIONAL TRAINING

You will receive the best and most comprehensive training in the industry. Of course we’ll teach you how to clean, but more importantly, we’ll help teach you how to manage a successful cleaning business!

  There are several components to our training:

Training Manuals And Videos – Our manuals contain everything you need to know from policies and procedures to business management. Each is reviewed with you in detail

Hands-On Training - We’ll give you the opportunity to actually use Anago techniques before providing services to your own customers. In addition, an Anago representative will work with you the first time you clean an account.

Ongoing Training - Your initial training is just the beginning. Seminars covering a whole host of topics are held at the regional office on a regular basis.

Page 8: Cleaning Franchise E Brochure

WHAT ARE MY COSTS AFTER I BUY A FRANCHISE?

ROYALTY (10%)

In addition to all of the built in support and infrastructure that we provide, we also guarantee you will receive initial customers! If we don’t supply you the customers, we actually reimburse you!

DOING BUSINESS AS ANAGO

You have the right to use the Anago name and benefit from our reputation in the marketplace.

 ADMINISTRATIVE SUPPORT

Our receptionist answers calls for you, so you don’t need to hire an answering service or your own secretary. We also prepare monthly reports showing the status of your business.

 SALES SUPPORT

We prepare any sales proposals you need. We’ll review your bids to help ensure they are bid properly and profitably.

 OPERATIONS SUPPORT

Our Operations Managers provides ongoing training and technical support as well as conducting regular site inspections at most accounts.

Page 9: Cleaning Franchise E Brochure

WHAT ARE MY COSTS AFTER I BUY A FRANCHISE?

ADMINISTRATIVE FEE (3%)

o BILLING & COLLECTIONS

We eliminate the month-end headache of preparing and sending invoices. Also, we take care of most collection tasks.

BUSINESS PROTECTION INSURANCE (8%)

o All Franchise Owners are required to have proper business insurance. You can get coverage on your own, or like most franchisees, can participate in a Business Protection Program through the Insurance Agency that provides coverage for us.

o PROPERTY DAMAGE & LIABILITY This protects your business from claims for damage to customer property and equipment, as well as injuries to their employees or visitors caused by your work.

o WORKER’S COMPENSATION

Page 10: Cleaning Franchise E Brochure

HOW WILL MY BUSINESS GROW?

REFERRALS FROM YOUR INITIAL CUSTOMERS -

When you provide superior service, they can refer you to contacts at other companies that need a professional cleaning service.

YOU CAN BUILD IT YOURSELF - Finding Prospects Bidding jobs accurately Preparing Proposals Making Professional Sales Presentations

EXTRA WORK - Just by asking your clients about non-contracted needs, you can often expect to get extra

work that increases your income and is most always highly profitable. WE CAN OFFER ADDITIONAL ACCOUNTS – Our trained staff of Sales Executives will find new customers for you. C--FEES  C-Fees are commissions you pay for additional (growth) contract billing that we provide

you after you’ve received the Initial business that comes with your Franchise. These C-Fees equal 2.85 times the monthly contract amount and can be 100% financed in 1 year or more, depending on contract size.

Page 11: Cleaning Franchise E Brochure

WHAT SHOULD I DO NEXT?

DECIDE IF YOU WANT TO BE A BUSINESS OWNER Think about the commitment that a business requires then ask yourself if you are ready

to make a few short-term sacrifices for long-term positive results. Remember, with Anago, you will be in business for yourself but not by yourself.

CALL US WITH ANY QUESTIONS We want you to understand the Anago program before you purchase a franchise. If you

have any questions or concerns, please call us so we can explain the program in more detail.

READ THE FDD AND CALL US We will give you a completed copy of a Franchise Agreement at least 7 business days

before the purchase of your Franchise. Requesting or receiving this paperwork doesn’t obligate you in any way.

SIGN THE FRANCHISE AGREEMENT After you receive our Franchise Document Disclosure and Presentation, you must wait at

least 14 calendar days before you can purchase a franchise. This gives you plenty of time to read the material, ask us questions or contact some of our Franchise Owners. Once you’ve decided to purchase an Anago Franchise, you should call us and schedule a time to complete the paperwork.

SCHEDULE TRAINING When you purchase your Franchise, we will review our current training schedule and

enroll you in the very next class.