clear channel outdoor
DESCRIPTION
billboards, outdoor, outdoor media, OOH, digital billboards, DOOH, transit shelters,bus stops,wallscapes, posters, bulletins, eco-poster, Eyes on ImpressionsTRANSCRIPT
Why Outdoor?
Traffic Congestion
Source: 2007 Census Estimates
More cars on the road means more people see your ad!
• In 1990, there were over 153 million vehicles in the US.
• In 2007, there were over 203 million vehicles in the US.
Lifestyles Today
• On average, Americans drive 622 miles per month.
• 94% of employed adults works outside of their home.
Sources: 2007 Scarborough USA Plus
Cost Efficiency
Cost Per Thousand Impressions
$2.15$2.70
$5.25
$6.65
$8.00$8.85
$15.20
$0
$2
$4
$6
$8
$10
$12
$14
$16
Outdoor Poster Cable Daytime Newspaper (1/2page)
Radio :30 Spot Cable TVPrimetime
Magazine TV prime-time
Outdoor PosterCable DaytimeNewspaper (1/2 page)Radio :30 SpotCable TV PrimetimeMagazine TV prime-time
Sources: Media Dynamics; Intermedia Dimensions 2008; OAAA
Using Same Dollar Amount with & without Outdoor
Radio $15,048Newspaper$15,872TV $30,004TOTAL$60,924
Reach Frequency Impressions CPM
Radio $15,048
Newspaper $7,936
TV $20,004
Outdoor $17,000
TOTAL $59,988
94.4%
6.9x
9.0
$6.73
97.4%
12.4x
15.3
$3.90
Four Week Schedule
0%
5%
10%
15%
20%
25%
Avg. Spending Increase 2005 to 2006
Television
Direct Mail
Newspaper
Radio
Magazine
Internet
Outdoor
U.S. Measured Ad Spending
Source: Advertising Age
The Life of an Impression...
0%
10%
20%
30%
40%
50%
60%
70%
80%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
This is why frequency is so important! Outdoor is always working for you.
number of days after impression
% o
f th
e p
opu
latio
n th
at
rem
embe
rs a
n ad
vert
isem
ent
Source: Northwestern University, Dr. Walter Dill Scott
80%
70%
60%
50%
40%
30%
20%
10%
0%
7AM
8 9 10 11 12PM
1 2 3 4 5 6 7 8 9 10 11 12AM
1 2 3 4 5 6
TV
Vie
win
g/G
on
e f
rom
Hom
e
Perc
en
tag
es
Bedtime
Source: Simmons Data 2002 – A18+, Nielson Viewing Data – A18+, Time period: Nov 2002 – 4 weeks
Why Clear Channel Outdoor?
Clear Channel Outdoor
Outdoor
Malls
Transit / Taxi Media
Spectacolor / Branded Cities
Airports
Digital Media
Legend
Clear Channel Outdoor
Global Coverage
• Major presence in 45 of the Top 50 U.S. Markets (DMA).
• Over 49 International countries.
• Close to 1 million advertising display faces worldwide.
• Located in all top 20 DMA markets.
Clear Channel Outdoor
Fast Facts
• Potential to reach 55% of adults 18+ residing in the US daily.
• Potential to reach 75% of the Hispanic market daily.
• Potential to reach 57% of the African American market daily.
• Potential to reach 78% of the Asian market daily.
Clear Channel Outdoor
Fast Facts
Clear Channel Outdoor
*Note: See 2009 Media Planning Guide for more information
• Proprietary real-time web based proof-of-performance reporting.
• Exclusive service guarantee*
• Online database of available locations and rates*
• Full service creative & marketing departments
Official 2009 TAB Audited DEC’s
Corporate Research Department
• Scarborough/MRI Data
• 2008 Census Estimates Data
• Mapping Profiles – Quintile Analysis
• Media Comparisons
• Media Spending Tools
• Category Background Reports
• Department dedicated solely to research
Concentration of Demographic
2005 Census Estimates, Scarborough and/or MRI.
Store Locations
3 Mile Radius
Quintile 1
Quintile 2
Quintile 3
Quintile 4
Quintile 5
Store Locations
3 Mile Radius
2005 Census Estimates, Scarborough and/or MRI.
Concentration of Demographic
Quintile 1
Quintile 2
Quintile 3
Quintile 4
Quintile 5
Bulletins
Posters
Junior Posters
Shelters
Product Overview
Bulletins
• Deliver high frequency
• Dominant creative impact
• Sustains name and image awareness
• Bold, larger than life
Bulletins
Memphis Bulletins
25 GRP Bulletins (ROTARY)
1
2
3
45
6
25 GRP Bulletins
50 GRP Bulletins
100 GRP Bulletins
Posters• Target specific audiences
demographically and geographically
• High frequency and cost effective
• Creates rapid consumer top of mind awareness
• Ideal for new product / service introductions
• Stimulates sales near point of purchase locations
Posters
Memphis Posters
25 GRP Posters
50 GRP Posters
100 GRP Posters
Transit Shelters
• Reaches pedestrian and commuter traffic in desirable, hard to reach urban areas
• Printed / backlit illumination
• Programs typically last between 4 - 16 weeks
Transit Shelters
Memphis Transits
25 GRP Transits
50 GRP Transits
100 GRP Transits
Wallscapes
• Spectacular landmark locations
• Unique sizes and shapes
• Coverage in desirable, high-traffic areas
Wallscapes
Digital Media
• Accommodates unlimited creative executions
• Live / time-relevant updates
• Digital networks deliver repeated impressions for increased impact.
• The most flexible and responsive of all advertising platforms.
OBIE Award Creative
Best of Show - includes interactive text element
OBIE Award Winners
Past OBIE Winners
Past OBIE Winners
Past OBIE Winners
Past OBIE Winners
Uses environment by offering real bird food at top of display.
Past OBIE Winners
2007 OBIE Winners
Uses environment with sundial
Past OBIE Winners
Past OBIE Winners
Past OBIE Winners
Past OBIE Winners
clearchanneloutdoor.com
Clear Channel Outdoor
Corporate HeadquartersPhoenix, Arizona
602/381.5700
National Sales212/812.0000
Malls & Retail800/793.1122
Airports312/475.3500
Spectacolor212/221.3100
Branded Cities612/605.5100
Taxi Media888/829.4867