Clearworks Ethnographic Framework

Ethnographic Framework

PeopleWho is being observed? Who are they with? What is their role?

PlaceWhat is the location, setting, environment, and context of the ethnographic observation?

ActivitiesWhat happened during the observation? What are the people being observed doing?

WordsWhat is being said? How is it being said? What vocabulary isbeing used?

VibeWhat is the tone? What is the emotion? What are the feelings?

ThingsWhat are the physical things and objects that are in the environment?

This framework was created by Clearworks for observing people in ethnographic research

Capturing Artifacts

PeopleInclude a headshot of the people being observed

Place

Capture the general environment that the observation is taking place in

Activities

Take photos of what people are doing during the observation

In addition to taking notes in the framework, artifacts are also captured using photos and video during an ethnographic observation

Capturing Artifacts

VibeCapture close up shots of non-verbal cues and emotions

ThingsTake photos of things and objects that they use, show or display

In addition to taking notes in the framework, artifacts are also captured using photos and video during an ethnographic observation