clemenger bbdo carltondraft_agile_marketing
TRANSCRIPT
Agile Marke+ng
(Well kind of.)
Before We Start… 1. agile (verb) To work on something when you don't understand the problem space, the market, the actual goal of the
product or really any engineering at all. Engineer 1: They want me to build an inverse flux capcitor for our new marke+ng theme. Engineer 2: Man that sucks, what are you doing to do? Don't they know the IFC is a joke? Engineer 1: Well I guess I'll just have to scrum and agile one up 2. Agile Agile is a generalized term for a group of an+-‐social behaviors used by office workers to avoid doing any work while
simultaneously giving the appearance of being insanely busy. Agile methods include visual distrac+on, subterfuge, camouflage, psycho-‐babble, buzzwords, decep+on, disinforma+on, and ritual humilia+on. It has nothing to do with the art and prac+ce of soTware engineering.
That crap was built using Agile.
What we learnt as a client
0
100
200
300
400
500
600
0
20
40
60
80
100
120
140
160 1900
1906
1912
1918
1924
1930
1936
1942
1948
1954
2000
2006
2012
2018
2024
2030
2036
2042
2048
2054
2100
2106
2112
2118
2124
2130
2136
2142
2148
2154
2200
2206
2212
2218
2224
2230
Reach (000
's)
Downloa
ds Per M
inute
Time
Audience (000's)
Downloads
TVC
Billboard
What we achieved
70,000 downloads
1,000,000 games
Average engagement: 7 minutes per week