clemenger bbdo carltondraft_agile_marketing

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Agile Marke+ng (Well kind of.)

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Page 1: Clemenger bbdo carltondraft_agile_marketing

Agile  Marke+ng          

(Well  kind  of.)  

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Before  We  Start…  1.  agile    (verb)  To  work  on  something  when  you  don't  understand  the  problem  space,  the  market,  the  actual  goal  of  the  

product  or  really  any  engineering  at  all.  Engineer  1:  They  want  me  to  build  an  inverse  flux  capcitor  for  our  new  marke+ng  theme.    Engineer  2:  Man  that  sucks,  what  are  you  doing  to  do?  Don't  they  know  the  IFC  is  a  joke?    Engineer  1:  Well  I  guess  I'll  just  have  to  scrum  and  agile  one  up    2.  Agile    Agile  is  a  generalized  term  for  a  group  of  an+-­‐social  behaviors  used  by  office  workers  to  avoid  doing  any  work  while  

simultaneously  giving  the  appearance  of  being  insanely  busy.  Agile  methods  include  visual  distrac+on,  subterfuge,  camouflage,  psycho-­‐babble,  buzzwords,  decep+on,  disinforma+on,  and  ritual  humilia+on.  It  has  nothing  to  do  with  the  art  and  prac+ce  of  soTware  engineering.  

That  crap  was  built  using  Agile.    

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What  we  learnt  as  a  client  

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Reach  (000

's)  

Downloa

ds  Per  M

inute  

Time  

Audience  (000's)  

Downloads  

TVC  

Billboard  

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What we achieved

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70,000 downloads

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1,000,000 games

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Average engagement: 7 minutes per week

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