clever canvassing for estate agents
TRANSCRIPT
Welcome to
for Estate AgentsCLEVER CANVASSING
Tricks and tips to help you Get maximum response Generate tons of new valuations Raise brand awareness
...and smash the competition!
Sam AshdownBossy northernerRuns HomeTruthsHelps estate agents Get every valuation Win every instruction Sell every property…and be generally brilliant.
Find me
atWinEveryInstructi
on
@TheHomeTruths
TheHomeTruths
the BEST ideas from the
BEST agents
all over the WORLD!
CLEVER CANVASSING
What is it? Benefits Market Message Medium Making it work Next steps
What is it?
canvassing/leafleting
unnamed
target street/area
every property
does canvassing work?
Yes!
The benefits
top of mind
in hand
inexpensive
predictable results
micro-targeted
market
mediummessage
Market
recipient
data
data
customer persona
….they are mostly women
Remember - You are
mostly men…
Message
WiiFm?
helpful and useful
call to action
use emotion
pre-sell the instruction
pre-sell the instruction
Medium
format
This is how we try to attract vendors
design
(To be avoided)
frequency
Making it work
themes
Landing pagePrint ad
Canvassing
Facebook page
Facebook ad
Blog TwitterTwitter
promotion
Events
LinkedIn ads
supporting content
Next steps
plan
test
measure
refine and repeat
Last few thoughts…
“It’s not about impressing people. It’s not about
getting the next job. It’s about contributing
something.” Benjamin Zander
“The best way to predict the future is to
create it.”
Peter Drucker
Looking different is just as important as being different
Don’t take yourself too seriously
Be bold
Don’t be crap
Be humble
Be courageous
“Soon is not as good as now”
Seth Godin
Summary What is canvassing? Benefits Market Message Medium Making it work Next steps “Soon is not as good as
now”
CLEVER CANVASSING
But……
If you liked this webinar
…….you’ll LOVE this
Four Weeks of Training
12 brilliant ideas
100+ examples
Watch when you want
Watch as many times as you like
Use for team training
A Year of
Canvassing Ideas!
How to avoid the recycling bin
You’ll discover
How to make sure your mailing gets
opened
You’ll discover
How to create a mailer that is
shared
You’ll discover
How to add fun to your marketing
You’ll discover
How to create something so
useful it will be kept for months
(or years)
You’ll discover
How to make sure your mailings are
the very best in the industry
You’ll discover
Only £97!
So how much is it??
100% money back guarantee
That’s only £8 a month
to get your copy
Or go to bit.ly/clevercanvassing
Click the link
Thank you SO MUCH for your attention!
please stay in touch
Tel: 015242 72181Email: [email protected]: @thehometruthsWeb: www.samashdown.co.uk
Sam