cleverdigitech: kam kráčíš e-commerce?, o.klega, acomware
TRANSCRIPT
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Kam kráčíš e-commerce?
Ondřej KlegaHead of Marketing and Business Development
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E-commerce trh v ČR
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E-commerce trh v ČR
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E-commerce trh v ČR
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E-commerce trh v ČR
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E-commerce trh v ČR
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E-commerce trh v ČR
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Změna v nákupním procesu
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Poznání zákazníka
Sociodemocílení
nestačí
• Muž
• Ženatý s dětmi
• Věk 68 let
• Velká Británie
• Nadprůměrný příjem
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Výběr produktu
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Výběr produktu
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Objednávání
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Objednávání
444
535
643
772
928
1111
2015 2016 2017 2018 2019 2020
Odhad růstu počtu chytrých domácností
Zdroj: businessinsider.com/connected-home-forecasts-and-growth-2014-9
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Platební metody
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Platební metody
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Logistika
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Služby pro zákazníka
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Zákaznická péče
Chatboti reagují okamžitě a
jejich hlavním cílem je zvýšení
customerexperience.
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Social
Brandbuilding
Storytelling
Crowdsourcing
Helpdesk
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Vyhodnocení
Vyhodnocujte vždy celý řetězec
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Co stojí za úspěchem