Identifying and Generating Cell Phone Application IdeasMaria B. ThompsonDirector, Intellectual Asset ManagementMotorola Law Departmentwww.linkedin.com/in/mariabthompson

Who Am I?

• Director, Intellectual Property Processes & Tools @ Motorola’s Law Department

• Masters in Mathematics & Computer Science • Passions

– tools, technology, patents, creative problem solving and inventing– 2 issued patents– Equestrian sports – jumping my thoroughbred– Wife and Mother of two– Proud to be a GEEK!

Maria B. ThompsonMaria B. Thompson

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

How might we identify valuable mobile applications?

Trend spotting

Functional Analysis /”Job” Identification

Value Analysis www.AndroidZoom.com

Motorola Document Classification, File Name, Rev Number Add additional legal text here if required by your local Legal Counsel. MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

Title of Presentation April 13, 2023

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

I keep six honest serving-men. I keep six honest serving-men. They taught me all I knew; They taught me all I knew; Their names are Their names are WhatWhat and and WhyWhy and and WhenWhen and and HowHow and and WhereWhere and and WhoWho..

Six Key Questions

Rudyard Kipling Rudyard Kipling Indian-born British writer and poetIndian-born British writer and poet

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

Trend Spotting

Who are all the people that use mobile devices?What are their unmet needs?When do people have access to their mobile

devices?Where do people take their mobile devices?Why are people pleased with or disappointed by

their mobile devices?How might peoples’ mobile devices better serve

their needs?

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

Trend Spotting – RolesWHO are all the people you know that use their mobile phones regularly?

Family Spouse Children Parents

Friends Classmates Co-workers Service Providers ( e.g., store owners, restauranteurs,

plumbers, construction workers, tollbooth operators, government workers, ice cream vendors, security guards, etc.)

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

Functional Analysis / “Job” Identification

WHAT are all the jobs or functions people need to do that a mobile phone application might support? user scenarios contexts activities jobs == tasks information exchange

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

WHEN do people have access to their mobile devices?

Before, during, in-transit to or from work At play At home Before, during, and after school With children (playing, babysitting) or out on the

town without children With aging parents (e.g., doctors, hospital) Daytime – morning rituals Nighttime – evening rituals Meal-time: breakfast, dinner, lunch

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

CONTEXTWHERE do people take their mobile devices?

Shopping Home Office Grocery store Restaurants / Pubs Sports venues Concerts Vacation (e.g., camping, skiing, cruising) Gym, Workout Center, Dance Studio, Martial Arts Parks

e.g., Running, Football, walking the dog, playing with children

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

WHY are people pleased with or disappointed by their mobile devices?Pleasing?

What information is important to people? What excites or entertains people? What amuses people or makes them happy? What makes people more organized, efficient or productive?

Disappointing? What frustrates people? What annoys people? What stresses or worries people? What upsets people or angers people?

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

HOW might peoples’ mobile devices better serve their needs?What types of information might we bring to people in

real-time?How might we eliminate the need to perform tasks by

automating them?How might we eliminate the need for people to travel to

experiences?How might we enhance existing mobile device

experiences to make them more gratifying and satisfying?How might we help people perform their “jobs” more

effectively and efficiently in all contexts?How might we help people better connect with those they

want in their lives and disconnect from those they don’t?

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

Value Analysis of the

Mobile ApplicationDoes it make the user able to perform a task (job) more

effectively?

Is the performance of a user task (job) more convenient?

Is performance of the task (job) more affordable, so more users can improve their efficiencies?

Are the user’s functional, social and emotional needs met in order to perform the job perfectly?

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

PROTECT YOUR APPLICATION!

Intellectual Property Protection is Important

How to Protect Your Intellectual Property

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

What is Copyright?

A form of protection provided by law Applies to any work Protects published & unpublished works Gives owner exclusive right to do & to authorize others

to reproduce/ distribute copies and prepare derivative works

It is illegal for anyone to violate any of the rights provided by Copyright law to the owner of the Copyright

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

Why Register for Copyright?

Protects your software engineering investment, revenue generation, and customer satisfaction

Provides a legal foundation to pursue persons found copying, selling and/or modifying your copyrighted software

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

Copyright Registration Process

Complete Software Copyright Disclosure Form

Enclose appropriate pages of source code Must contain the appropriate copyright legend!!

MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2005

• LegalZoom Copyright Registration service/templates:

http://www.legalzoom.com/legal-copyrights/copyrights-overview.html

Cleared for External Release Identifying and Generating Cell Phone Application Ideas, v1.2 MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © 2008 Motorola, Inc. All rights reserved.

Protection of Copyrights of Others

• Permission should be obtained before using pre-existing material of others in your software application.

• This includes use of Freeware, Shareware and Open Source code.