click power: drive more traffic, leads & sales with online marketing
TRANSCRIPT
CLICK POWER
Drive More Traffic, Leads & Sales
Meet Customer 2.0
65% Own a Smartphone
81% Go Online Before Visit Store
79 Days Researching
80% Use Google
Website ≠ Online Marketing
Location, Location, Location
Reach New Customers
Level the Playing Field
Why Do Most Businesses Fail At It?
The Click Power System™
#ClickPower @CreatingWOW
Building Block #1 Your Website
Six Keys to a WOW Website
1. Design 2. Content
3. Navigation
4. Functionality
5. Call to Action
6. SEO Friendly
#ClickPower @CreatingWOW
Building Block #2 Drive Traffic
Wagon Wheel of Marketing
• Drive traffic to hub • Create awareness
• Need 2 – 3 drivers
• Online & Offline
• Cross promoting HUB:
Website
Driver
Driver
Driver Driver
Driver
#ClickPower @CreatingWOW
Wagon Wheel of Marketing
• Email • Google Search
• Signs
• Community Involvement
• Referrals
HUB: Website
Referrals
Comm. Involve. FB
#ClickPower @CreatingWOW
Pay Per Click/Adwords
• Pay for each click to your website
• Cost per click and positioning determined by bidding system
• Advertisers bid on keyword phrases
• Set a daily/monthly maximum budget
• Ads rotate based on budget
Pay Per Click/Adwords
Perfect For
• Older websites
• Short-term campaigns
• Smaller budgets
• Less tech savvy businesses
Search Engine Optimization
• Keyword optimization
• Quantity and quality of content
• Website traffic
• Quantity of inbound, relevant links
• Website ease-of-use and conversion rate
• Degree of social interaction
• Mobile friendliness of site
Search Engine Optimization
Perfect For: • Long term success
• Social media active companies
• Companies with digital marketing support
• Newer websites, mobile friendly
Text WOW
to 44144
Meredith Oliver Learn more at CreatingWOW.com
@CreatingWOW
Facebook.com/CreatingWOW
@MeredithsShoes22
“You will be the same person in five years as you are today
except for the people you meet and the books you read.”
~Charlie Tremendous Jones