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2006 to present
Road Accident Management Group 1992-2006
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• Royal Society for the Prevention
of Accidents (RoSPA)
• Scottish Borders Council
• Police Scotland
• Scottish Fire and Rescue service
• BEAR Scotland
Key Partners
• Safety Camera Partnership
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Fatal/Serious Road Casualties 1981-2012
Scottish Borders
0
50
100
150
200
250
300
350
1981
1984
1987
1990
1993
1996
1999
2002
2005
2008
2011
All casualties Scottish borders 1994-2011
0
100
200
300
400
500
600
700
800
900
100019
81
1984
1987
1990
1993
1996
1999
2002
2005
2008
2011
Long term trends
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Objectives
We aim to achieve this by;
• Identifying key targets
• Emerging trends
• Developing an action plan.
• Raise the profile of Road Safety
• Encourage road users to use the roads
safely as part of their everyday lives.
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Key road user targets
• Drivers/ Riders
• Motorcyclists
• Young drivers (under 25 years)
• Driving on business
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Key behaviours
• Speeding Excessive and inappropriate)
• Driving whilst distracted. (mobile phones)
• Driving under the influence (alcohol/drugs)
• Non wearing of seat belts
• Fatigue
• Careless / poor driving
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Target - Young Drivers
Pre-driver education
Teaching resource for
S3 to S6 students Multi-agency
road show
for S6
Make it or break it
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Target - Young Drivers
Young drivers
2006 & 2007
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Target - Young Drivers
Drive of Your Life road shows
2007, 2009, 2012
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Motorcycling
2002 - 2012
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Driving on business
2011 and 2012
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Education
Pre school Primary Secondary
Children’s
Traffic Club
Ziggy
In car
safety
Street
Sense
JRSO
Cycle
Training
Crucial Crew
Street
Sense
Crash
Magnets
Safe T
Driving into
the future
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Engineering
• Investigate cause of collisions;
• Identify problems, emerging patterns
• Develop safer walking routes.
• Safer Routes to School programme
• Checks A & B roads for safety issues,
analyse and prioritise solutions.
• Co-ordinate planned interventions
& analyse results.
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Enforcement
Target to identified collision and complaint areas.
Target offences that contribute to KSI collisions.
Work with partners to interact with casualty groups
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Enforcement
• Speeding • Unlicensed and Uninsured• Seatbelts and Country Roads • Drink Drug Driving • Mobile Phones• Get Ready for Winter
2013 campaigns
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Rural driving campaign 2013
Vintage car rally, Lauder
Border Union Show
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Winter driving campaign
• Radio advertising,
• press,
• Posters, leaflets and promotional material
• bus backs and local displays
• supported by targeted enforcement.
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• No road safety officer
• Contracting budget and resources
• Accurate data and analysis
2014 - Challenges and Opportunities
Challenges
Opportunities
• New young driver programme