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Utilizing Ozquest software

• TrackingTrackingvia via the webthe web

CONCEPT•

Tracking of advertising material by recall and evaluation via a web survey either to compliment or replace interviewer driven tracking surveys.

Sample Source methods:“let’s get this right!”

• Newspaper advertising directing respondents to the web page& or

• Database registered respondents ‘linked’ to the q’aire

• The respondents are ‘cookied’ to prevent multiple questionnaire completions

How can we incentivise yet maintain a valid sample?

• The on-line data base companies usually incentivise by “points” gathered for each & every task. Points mount to secure rewards

• WE HAVE AN ALTERNATIVE…

Field Force on-line respondents are invited to participate in competitions eg a 50 word exercise judged for a prize like a Store Voucher

• For 1 reason:

WE DO NOT WANT PROFESSIONAL RESPONDENTS

which is what occurs if respondents are rewarded for repeat participation in surveys

SCREENING is VITAL• Screening for qualification

we take very seriously so we work with our clients to check that respondents DO qualify

HOW? It is advisable to have some blind questions so that the respondent doesn’t just have to answer “yes” to everything to qualify.

OUR PROGRAMMERwill always ask the researcher

to test the survey on-line prior to going “live” with respondents.

This will make

certain that the

script is 100%

perfect

THE “HOW ” OF AD-RECOGNITION

• The client can supply a still PDF file or a “movie file” to pop-up for respondent evaluation or

• A word description,

but be cautious as respondents may skim read if there is a lot of text

REPORTING MADE LIVE

• RESULTS ALIVE

via a web page available to the client

• They can be used to do cross tabs online

&

• keep track of completes in total and broken down by quota

Data integration made easy

• Different data collection methods are set up in the one programme so

• Ozquest can provide seamless integration of data using CATi, CAPi &Web surveys

Now all you need to do …

• Is try us Is try us on your on your next web next web studystudy

1300 867 018fieldforce@fieldforce.com.au