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Online Markets of the Future

Neil TunbridgeSales DirectorTEJURI.COM

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• E-com in the Middle East

• What is Tejuri.com & Why Dubai ?

• Vision

• Mission & Strategic opportunity

• What we have learnt

• How we can help

• E-Commerce in the Middle East – who is online ?

• E-com is a nascent segment of the regional retail industry & is currently under potentialised, while having large pent-up demand

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• The figures surrounding the industry are eye-watering ….

• 1500% - One of the highest Internet Penetration growth levels globally in the last decade

• 3.2 - average no. of connected devices per adult per HH

• $15bn - the estimated size of the GCC e-com market by 2015 (products only)

• 62.5% - percentage of e-com spend that currently goes to sites outside of the GCC

• 50m - the GCC has one of the fastest population growth rates globally (43% under the age of 35)

• 3.6% - it also has one of the fastest post-recession financial market recoveries in the world

• 36-41% - Has one of the highest levels of HH & discretionary incomes in the world

• No.1 - The uptake & use of Social Networks in the region is one of the fastest in the world– Youtube sees the highest no. of clips watched daily per Capita …. in Saudi Arabia

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• What is Tejuri.com?

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• Dubai – the leading online shopping destination throughout the MENA region

Quick access to Asia Pacific, South Asia, Middle East and North African markets

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Politically & socially stable

• Tejuri.com – The Surrounding Environment

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• Shifting Consumer Habits

• E-Com is outperforming all other areas of the sector

• Customer Convenience

• Retailer Convenience

• No Direct Competitors

• Fewer New Store (Bricks & Mortar) Opportunities

Tejuri is about problem solving, de-risking & market optimisation

• An online mall, a different way of thinking

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Our aim is to be the biggest e-commerce platform in the region, within 3 years

• Vision ……

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• Tejuri offers retailers the opportunity for channel expansion and also brand expansion

• Key initiatives will broaden the width & depth of brand/product availability in the region

• It will bypass the gradual uptake of Multi-channelthat has been witnessed elsewhere

• Instead it will blend offline & online & accelerate brands towards omni-channel

• It will help retailers to optimise their logistics and supply-chain infrastructure

• It will challenge the existing ‘comfortable’ market dynamics

• It will change how retailers view their store experienceand what customers demand from it

• Growing brands and Retailers

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• Global Retailers

• Wholesalers

• Brand Distributors

• Franchise Operators

• Local Entrepreneurs

• Home-grown Brands

• Start-ups

• Taking household names online, encouraging market maturity

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• No Direct Competitors

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• Brand marques encourage CTR across the GCC.

• Worked well with Apple, Samsung, Armani, Louis Vuitton

• Also works in UK/Europe

Banner Content• CTR and conversion rate are generally higher with ‘Join Now’

• This is most pronounced in the UAE

• Jordan prefers ‘Sign Up Now’

‘Join Now vs ‘Sign Up Now’

• Encourages CTR in UAE (114% uplift)

• …and conversion in KSA (26% uplift)

• But other USPs work better in Jordan and Lebanon

Use of Discounts

• Works for Shoes (15-16% uplift in CTR and conversion rate)

• …but not for Apparel (28% drop in conversion rate)

Use of Cheap

• Generally improves CTR when used

• Using ‘Tejuri.com’ sees as much as 100% uplift compared to ‘Tejuri’

Use of own Brand

• Customer insights & what works… Lessons Learned

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• Customer insights & what works… Lessons Learned

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• Tejuri.com - Strategic Opportunity

Start Selling

Setting up your store on Tejuri - 1 week – 2 weeks

Sign-up

Store setup

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• How Tejuri.com can help UK Retail – new markets, no barriers, no investment…

1. Geography?

2. Language ?

3. Security ?

& 4. Behaviour ?

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 Tejuri.com is Great for Britain

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