clickits. adweb. campanii eficiente de promovare online
DESCRIPTION
Prezentare pregătită pentru prima conferință de publicitate online din Moldova, AdWeb. Chișinău, 14 aprilie 2011TRANSCRIPT
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Prepared by Clickits January, 2011
Prezentare pregătită Prezentare pregătită pentru AdWebpentru AdWeb14 aprilie, 201114 aprilie, 2011
CAMPANII EFICIENTE DE PROMOVARE ONLINE
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Cei 10 pași pentru o campanie eficientă
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pasul #1
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Descoperire
- brieful campaniei- rezultate așteptate - restricții sau targetări- brandbook - exemple creative
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Descoperire
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pasul #2
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Strategie
- conceptul de promovare - canalele de comunicare - scopurile cercetării- strategia planificării- timing- buget estimativ
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Exemplu
Cercetare
pasul #3
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Cercetare
- site-uri informaționale, - rețele sociale- directorii web - site-uri cu audiență de nișă.
Doar cele mai adecvate și potrivite spații!
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pasul #4
Negocieri
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Negocieri
- cele mai bune condiții- cele mai vizibile spații - cele mai avantajoase prețuri pentru client.
Un spațiu mai puțin bun pe un site bun nu produce efectul scontat!
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Media plan
pasul #5
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Media plan
- info despre site- audiența - limitare / targetare - zona de plasament - dimensiuni / cerințe tehnice - afișări / clickuri estimate - prețul {general / CPM/ CPC}
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549.000 vizitatori(metrica.md / GA) 239.000 vizitatori
(statistica proprie / GA)
689.000 vizitatori(SpyLog)
196.000 vizitatori(metrica.md / GA)
107.000 vizitatori(metrica.md / GA)
656.000 vizitatori(metrica.md / GA * aprilie 2010)
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500.000 + (users, official data)
194.480+ {68.600 * april 2010} (users, official data)
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Confirmarespații
pasul #6
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Confirmare spații
- confirmare spații rezervate - efectuarea comenzii- gestionarea formalităților
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Crearea banerelor
pasul #7
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Crearea bannerelor- bannere statice- bannere animate standart - bannere overlay- bannere in-game- bannere senzoriale- bannere multifunctionale
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Administrare
pasul #8
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Administrare
- acces la statistici în timp real, - actualizare la fiecare oră, - identificare zone deficiente.
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Optimizare
pasul #9
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Optimizare
- ajustarea setărilor, - sporirea vizibilității, - schimbarea spațiului bannerului, - înlocuirea bannerelor.
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pasul #10
Raport &Analiză
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Raport & Analiza eficienței
- evoluție afișări - evoluție clickuri {site}- clasament site-uri {afișări / clickuri}- distribuirea bugetului {afișări / clickuri}
Clientul va ști exact ce a mers și unde campania nu a luat foc...
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0,71% CTR% după 28 zile
Not so bad... really
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2,11% Site-ul cu CTR% maxim după 28 zile
How about this?
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Eficient !!!
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Și încă ceva...
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Noi, toți cei 500+ participanți la AdWeb 2011, promitem să facem
doar campanii online eficiente!:)
Semnătura ...................................