client acquisition for real estate
TRANSCRIPT
Marketing Real Estate Online
Web Based Client AcquisitionHow Has Client Acquisition Evolved In 2016?
Four phases of customer conversion
How to apply them to content strategy
Where to share your content
Q&A
Jason Crawford
@MobilityEnabled
Source: 2015 home buyer and seller generational trends
It’s no secret that the Internet is a critical part of marketing real estate. The question is, are you taking advantage of this or letting it pass you by?
Print Ad Direct from sellers Home Builder Networking Yard Sign/Open houseAgent Internet
Don’t Worry
While marketing in general has changed drastically over the last decade, many basic principles still apply. Real Estate is no different. It is still you, the agent, that makes the sale and that personal touch is still very important.
However, the days of cold calling and bus bench advertising are disappearing. They may still reach an audience, but is it really bringing a return on your time and money?
This presentation is intended to identify marketing techniques in the new media world and connect them with traditional practices to help you understand and control your internet marketing investments.
Why Bother
I’ve hear it all the time, “The Trellos and Century 21s of real estate have the market corned on Google and social media.”
I’m here to tell you that this is simply not true. Recent trends and new innovation in search and social media are putting real, human businesses back on the map. These platforms can now see who you are connected to and recommend search results based on who you know, where you live, or your favorite flavored tea.
It’s really now or never when it comes to building your brand online in Real Estate.
Attracting VisitorsAttracting visitors is all the rage. Hits, view, clicks, and traffic. All ways of explaining that people come to your site.
What you need
Exciting titles
Relevant information
Interesting and sharable content
Where to share
Local audience
Other agencies
Retaining VisitorsIt’s time to take a hard look at that bounce rate. How do we keep visitors engaged and on our site?
What you need
Related content
Where to share
Inside other articles
Gaining Trust / BrandingGaining trust is often overlooked. When making a decision as big as a home purchase or sale, the customer needs confidence in their real estate professional.
What you need
Educational content
Demonstrate experience
Where to share
Industry Forums
Q&A type websites
Converting VisitorsUnlike most products and services, converting visitors in real estate is mostly about being there when you are needed.
What you need
Constant contact
Where to share
Social media
Email campaigns
Advertising
Keep In Mind
While much of the marketing on the Internet isn’t any different than traditional marketing, there are some important distinctions. People today expect lots of free, quality information before purchasing.
The real estate industry is uniquely poised to take advantage of this because the risks are so high for the consumer and agents have the answers. Educate and entertain your audience to build trust and convert customers. This not only serves to attract customers, but can simultaneously help you avoid having to give the same lengthy answers over and over again.
Contact MeJason Crawford
Marketing Real Estate Online
@MobilityEnabled