Goal

The objective of this campaign was to increase brand awareness of different “Nutriless” products (soups, bars, smoothie drinks, coctail shakes) while revealing the special product benefits.

Two types of social media influencers were chosen: young women who are highly active in sports and communicate about their everyday nutrition choices; and women who are busy and engaged at work but actively searching for appropriate and comfortable ways to maintain balanced eating habits. Influencers presented the main benefits of “Nutriless” products (reduction and control of weight, smart snacks with high levels of protein, fiber, vitamins and low in calories) in 3 different social media channels.

During 2 weeks 32 assets of content were created.

BrandClient

nutrilessorkla care BRAND AWARENESS

CONTENT ASSETS CRETAED32

DURATION2 weeks

TOTAL NUMBER OF FOLLOWERS239 389

TOTAL ENGAGEMENTS10 615

ENGAGEMENT RATE4.43%

INSTAGRAM STORIES VIEWS184 314

CPI (cost per impression)

0.009 Eur

RESULTS:

6 influencers

Influencer-generated content examples

@simonaburbaiteBlogger

@anzeladamovicSinger

@ingrida_martinkenaiteSinger