client centric communication | campaigndock
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Client centric communication by using cross-channel technics.TRANSCRIPT
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
AT FORRESTER THEY DO NOT HAVE A CLUE
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
WHEN IT COMES TO YOU
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
THEY KNOW ALL ABOUT STATS AND CHARTS
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
WHICH PART OF THE PIE ARE YOU?
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
CRM, what’s the beef
- Software?
- Data Quality
- Complexity
- Target groups
- Authenticity
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
DO YOU MANAGE YOUR WIFE?
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
Steve Blank Stanford School of Engineering / UC Berkeley, Haas Business School
Customer Development Model
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
TRY TO FAIL TODAY LEARN LESSONS
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
Scoreboard for children
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
Scoreboard for customers
- Webforms
- Clicktrough
- Events
- Sales
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
WATCH/LISTEN DIALOGUE/REGISTER
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
ALL CHANNELS DIALOGUE DRIVEN
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
AUTOMATE COMPLEXITY
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
DATA ENTRY IN & OUTBOUND
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
INSURED FOLLOW UP & DELIVERABILITY
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
Conversation through channels
CRM
CLIENT CENTRIC COMMUNICATION @ DIGITAL MARKETING FIRST | 28 OCTOBER 2010
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